Can you use a competitors product name as a keyword for PPC?
I can’t seem to find anything that says you can or can not do this.
To be clear, competitor name is not being used in title, listing, keywords, etc., but can you use the name of a competitors product as a keyword in PPC?
Can you use a competitors product name as a keyword for PPC?
I can’t seem to find anything that says you can or can not do this.
To be clear, competitor name is not being used in title, listing, keywords, etc., but can you use the name of a competitors product as a keyword in PPC?
85 replies
Seller_atnk8fSvVuoeY
I believe you are allowed to for PPC ads.
Seller_gQjXgjX9G2EwR
Bad information. No you can’t. I have successfully sued for a competitor using my trademarked name in hidden searches.
Seller_rLQUmpBb8jbOG
Yes you can , Yes you may , Yes go for it , Yes do it now lol
We all do that…
Seller_3EXzVX2Oq8xA9
I’m calling support, will let you know what they say.
I think if they send me an email stating I can, that’s good enough?
BTW the “competitor” is shipped AND sold by Amazon 
Seller_fVTIya2O4GCgI
If you target their name you’ll show up in their store so they will know you are targeting them directly. Personally found that out to be a bad idea. Tread carefully or you may pay a heavy price, at least I did. Lesson learned for me.
Seller_3EXzVX2Oq8xA9
Talked to seller support, they said this is not technically allowed, as this would be taken as “diverting sales away from another product” which is not allowed, and different to “promoting your own product”.
I said, isn’t diverting sales away from a competitor kind of the point of PPC? He laughed, and kinda agreed, but still said I shouldn’t do it. He said Amazon is aware that people do it, but it’s “not technically allowed and deeply frowned upon”.
Seller_qu5sni5sssmqj
Not sure about using a competitor’s name but I would think that if your competitor complained and the right SP rep looked at the case you would get warned.
We had a competitor who sells a generic brand and used a well known brand name in its sponsored ads…we knew this because every time we searched for the well known brand name ads for the sponsored generic products were at the top of the search results…this must not be allowed because the generic no longer appears in the search for the well known brand.
Can you use a competitors product name as a keyword for PPC?
I can’t seem to find anything that says you can or can not do this.
To be clear, competitor name is not being used in title, listing, keywords, etc., but can you use the name of a competitors product as a keyword in PPC?
Can you use a competitors product name as a keyword for PPC?
I can’t seem to find anything that says you can or can not do this.
To be clear, competitor name is not being used in title, listing, keywords, etc., but can you use the name of a competitors product as a keyword in PPC?
Can you use a competitors product name as a keyword for PPC?
I can’t seem to find anything that says you can or can not do this.
To be clear, competitor name is not being used in title, listing, keywords, etc., but can you use the name of a competitors product as a keyword in PPC?
85 replies
85 replies
Seller_atnk8fSvVuoeY
I believe you are allowed to for PPC ads.
Seller_gQjXgjX9G2EwR
Bad information. No you can’t. I have successfully sued for a competitor using my trademarked name in hidden searches.
Seller_rLQUmpBb8jbOG
Yes you can , Yes you may , Yes go for it , Yes do it now lol
We all do that…
Seller_3EXzVX2Oq8xA9
I’m calling support, will let you know what they say.
I think if they send me an email stating I can, that’s good enough?
BTW the “competitor” is shipped AND sold by Amazon
Seller_fVTIya2O4GCgI
If you target their name you’ll show up in their store so they will know you are targeting them directly. Personally found that out to be a bad idea. Tread carefully or you may pay a heavy price, at least I did. Lesson learned for me.
Seller_3EXzVX2Oq8xA9
Talked to seller support, they said this is not technically allowed, as this would be taken as “diverting sales away from another product” which is not allowed, and different to “promoting your own product”.
I said, isn’t diverting sales away from a competitor kind of the point of PPC? He laughed, and kinda agreed, but still said I shouldn’t do it. He said Amazon is aware that people do it, but it’s “not technically allowed and deeply frowned upon”.
Seller_qu5sni5sssmqj
Not sure about using a competitor’s name but I would think that if your competitor complained and the right SP rep looked at the case you would get warned.
We had a competitor who sells a generic brand and used a well known brand name in its sponsored ads…we knew this because every time we searched for the well known brand name ads for the sponsored generic products were at the top of the search results…this must not be allowed because the generic no longer appears in the search for the well known brand.
Seller_atnk8fSvVuoeY
I believe you are allowed to for PPC ads.
Seller_atnk8fSvVuoeY
I believe you are allowed to for PPC ads.
Seller_gQjXgjX9G2EwR
Bad information. No you can’t. I have successfully sued for a competitor using my trademarked name in hidden searches.
Seller_gQjXgjX9G2EwR
Bad information. No you can’t. I have successfully sued for a competitor using my trademarked name in hidden searches.
Seller_rLQUmpBb8jbOG
Yes you can , Yes you may , Yes go for it , Yes do it now lol
We all do that…
Seller_rLQUmpBb8jbOG
Yes you can , Yes you may , Yes go for it , Yes do it now lol
We all do that…
Seller_3EXzVX2Oq8xA9
I’m calling support, will let you know what they say.
I think if they send me an email stating I can, that’s good enough?
BTW the “competitor” is shipped AND sold by Amazon
Seller_3EXzVX2Oq8xA9
I’m calling support, will let you know what they say.
I think if they send me an email stating I can, that’s good enough?
BTW the “competitor” is shipped AND sold by Amazon
Seller_fVTIya2O4GCgI
If you target their name you’ll show up in their store so they will know you are targeting them directly. Personally found that out to be a bad idea. Tread carefully or you may pay a heavy price, at least I did. Lesson learned for me.
Seller_fVTIya2O4GCgI
If you target their name you’ll show up in their store so they will know you are targeting them directly. Personally found that out to be a bad idea. Tread carefully or you may pay a heavy price, at least I did. Lesson learned for me.
Seller_3EXzVX2Oq8xA9
Talked to seller support, they said this is not technically allowed, as this would be taken as “diverting sales away from another product” which is not allowed, and different to “promoting your own product”.
I said, isn’t diverting sales away from a competitor kind of the point of PPC? He laughed, and kinda agreed, but still said I shouldn’t do it. He said Amazon is aware that people do it, but it’s “not technically allowed and deeply frowned upon”.
Seller_3EXzVX2Oq8xA9
Talked to seller support, they said this is not technically allowed, as this would be taken as “diverting sales away from another product” which is not allowed, and different to “promoting your own product”.
I said, isn’t diverting sales away from a competitor kind of the point of PPC? He laughed, and kinda agreed, but still said I shouldn’t do it. He said Amazon is aware that people do it, but it’s “not technically allowed and deeply frowned upon”.
Seller_qu5sni5sssmqj
Not sure about using a competitor’s name but I would think that if your competitor complained and the right SP rep looked at the case you would get warned.
We had a competitor who sells a generic brand and used a well known brand name in its sponsored ads…we knew this because every time we searched for the well known brand name ads for the sponsored generic products were at the top of the search results…this must not be allowed because the generic no longer appears in the search for the well known brand.
Seller_qu5sni5sssmqj
Not sure about using a competitor’s name but I would think that if your competitor complained and the right SP rep looked at the case you would get warned.
We had a competitor who sells a generic brand and used a well known brand name in its sponsored ads…we knew this because every time we searched for the well known brand name ads for the sponsored generic products were at the top of the search results…this must not be allowed because the generic no longer appears in the search for the well known brand.
