ASINs violating Amazon title guidelines to be suppressed from search
Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s FBA Product Title Requirements prior to July 15, 2019 to verify that your current titles meet our guidelines.
336 replies
Seller_cCzOKNQAUJTHn
This is a move in the right direction, bad titles be-gone!
Seller_1NpHg7EFjKKbZ
Sweet. Make sure to include Merch listings and listings by sellers not located in the USA. Thanks guys for keeping things even and fair on the platform.
That would be much appreciated.
Seller_2sSWhvyZsq56v
it sounds like Amazon is not going to tell you what has been suppresed in the searches??
It will just be suppressed and the sales for that item will die.
I wonder if there will be a TAB in “Inventory” or something that will list these ASIN’s that have been suppressed??
Not like it will easy to get it fixed anyway by seller support in their current state.
Seller_HeYYMdvdHcKv9
Maybe an Amazon responder can reply as to whether this means you’re going to suppress all Trading Cards listings that use the dash - character to separate elements in the title. This special character is heavily used in that category. In fact there’s a major brand (Yu-Gi-Oh!) that has a symbol in its name - does this mean you’re going to suppress all its listings because of the symbol?
Seller_rN1OJxuI7j6aM
(1) Will sellers receive a notice regarding which of their product listings will be suppressed prior to July 22, 2019?
(2) Additionally, will sellers be notified with regards to what exactly needs to be fixed/changed in the title so that the product listing will not be suppressed?
Sellers will need to know in advance of the implementation date so that we can fix titles that amazon deems unacceptable. Without receiving information about (1) and (2) above, many sellers will be blindsided.
Seller_Ve1oyxgXsxGMC
In the title guidelines, it mentions that 50 characters is a “general rule”. Further in the information, it states that child ASINs should include size and color. The example: Crocs Beach Clog, Lime, Medium (Women’s 8-9 M US/Men’s 6-7 M US) is longer than 50 characters. Would this child be suppressed?
Seller_7psPA6KtrSUom
The problem I see coming is the fact that it is so very difficult to get title corrections made. If there are multiple sellers they might all submit corrections requests, we could conceivably end up with something worse but technically valid. “Acme 12345 Household Item”
Seller_OtMUVcegIB3Hd
-----------> This is 50 characters How Why What Who Can do this <------------ 
Seller_7KdnRI4IrvsP4
There needs to be more specific guidelines for Titles. What is the specific Title Length allowed for Office Supplies?
Seller_ZmSNr9ygfh8r3
Do spaces count as a character and is the symbol & included in unauthorized characters? Also same question as @BumperNets The example: Crocs Beach Clog, Lime, Medium (Women’s 8-9 M US/Men’s 6-7 M US) is longer than 50 characters. Would this child be suppressed?
