For the past week, my #1 selling ASIN saw a huge dip in branded / non-branded search rankings.
Previously ranked #1 for branded keywords, the product has dropped to the last search result, with non-relevant products ranking higher. I sell a piece of fitness equipment and now books on “real estate negotiation”, “how to set up Bluetooth” to "reusable straws) are ranking higher. When this happened, the search ranking for the highest volume keyword also dropped simultaneously and no matter the keyword, we would consistently be ranked in the 30th spot.
I’m kind of at a loss for words with what’s happening. Tried everything from updating all attributes so they’re filled out, re-uploading images, making sure the product is in the right category but no luck. Last time @SEAmod helped me out with fixing a similar issue and hoping her or one of the other mods can do the same. Has anyone seen anything similar recently?
(Chart of our branded keyword ranking - went back to original ranking for 1 day - then reverted to last search result)