We received notice that all 35% hydrogen peroxide listings had been closed and that we (and all sellers) had 48 hours to close the listings or possibly be banned, stating Amazon has a new policy that no higher concentration than 12% will be allowed. We has sold way over 100,000 orders and over half a million bottles of 35% - with a huge collection of positive reviews. Of course, we complied, knowing it would send our sales thru the floor at least until we could get up 12% listings.
This cost us all our reviews and sales records - could not even advertise without reviews - but at least it would be a new fair playing field with all sellers losing their reviews and sales history - or so we thought.
Since then, we have learned complying was apparently a terrible mistake as Amazon did not impose this rule on all sellers, did not close all sellers listings with over 12% and will not enforce the stated new policy.
One seller kept his listings for 35% so kept his 35% reviews and doing a switch-and-bait (Blubonic Industries Inc) for an unspecified concentration, with Amazon rewards this apparently by having that seller bannered across the top for key word searches. This was reported twice to Amazon as a policy violation and misleading listing - but it remains up.
There are many 35%, 34%, 32% and 29% hydrogen peroxide listings on Amazon. All those have been reported as violations - twice - and all have been left up by Amazon. So either Amazon does not have a 12% limitation - or has a policy of not enforcing product restriction policies - and we apparently made a terribly mistake following the policy notice from Amazon. As a result of this, we have laid off people for the first time in 30 years of business.
Strangely, the only 35% concentration hydrogen peroxide listings removed were listing by top sellers who advertised, with all our reviews erased as well. Now sellers with little sales history are dominating with 35% listing review pages and 35%, 34%, 32% and 29% listings by simply ignoring Amazon’s stated policy. It is as if Amazon decided to shut down us merchants with high advertising budgets and high sales with a policy change - but only applying to merchants who advertised on Amazon and had high sales numbers.
In the future should we ignore Amazon policy notices as just optional suggestions? Since Amazon does not have or is not enforcing the policy of concentration no higher than 12%, should we relist 35%?
Open for suggestions and comments. We always try to follow all Amazon rules in the strictest and quickest sense - but by doing so it has smashed our sales on behalf of merchants who outright defy and ignore the policy notice of no hydrogen peroxide with a higher concentration than 12%. Does Amazon enforce its restricted products policies? It enforcement just random and selective?