Accelerating through the holiday season
Dear Seller,
As you prepare for Prime Day on October 13-14 and the holiday season, I want you to know that Amazon is working tirelessly to prepare so we can be a great partner for you and do our best to delight customers. Earlier this month, we hosted Amazon Accelerate, a virtual conference dedicated to seller success, and were excited that more than 10,000 sellers were able to join us and pick up tips to grow their businesses. As we approach this year’s peak, I wanted to share some updates on investments Amazon is making to help you and some suggestions as you finalize your plans for this season.
First, I wanted to highlight three key investments we are making to support your business growth.
1. We increased peak fulfillment center standard-sized product storage capacity worldwide by nearly 60 million cubic feet compared to last year. We did this while ensuring we continue to keep our fulfillment center employees safe.
2. Amazon will invest an additional $100 million to spotlight and connect customers with small businesses during Prime Day and the holiday season. Small businesses are critical to delighting customers, and we’re excited to invest even more in their success.
3. As we all experienced earlier in the year at the start of the COVID-19 pandemic, a great deal can change quickly requiring us to make significant changes to our operations. We’ve made multiple investments to ensure that we are able to react and communicate even more quickly – through email, News in Seller Central, and our forums.
The holidays represent a critical part of many sellers’ business. Looking forward, here are a few suggestions:
1. Every holiday puts additional pressure on each country’s transportation networks – this is an industry-wide occurrence. However, the pandemic crisis has the potential to increase the strain. As a result, we will encourage customers to do their holiday shopping earlier. We also encourage you to send inventory to our fulfillment centers, schedule product launches, and run deals and promotions earlier.
2. Pay close attention to the quality of your products, shipments, and labeling to ensure efficient processing during the busy peak season. Monitor your Restock Inventory page, where you can find Amazon’s recommendations for sufficient inventory levels.
3. Even though much has changed in the world around us this year, one thing that has not changed is that customers continue to be delighted by great selection, low prices, and fast, convenient delivery. It is always critical to focus on these elements. Stay on top of these through the Manage Pricing, Manage Orders, and Account Health Dashboard sections of Seller Central.
We realize that this has been a challenging year – both in terms of running a business and in your personal lives. At the same time, we continue to be inspired by how so many of you have risen to these challenges and continue to delight customers, grow your businesses, and give back to your communities. Collectively, Amazon sellers have not only continued to grow fast this year, but they are growing even faster than Amazon Retail, and that’s such a powerful testament to your resilience, creativity, and of course, your terrific customer satisfaction. As always, we appreciate your continued partnership as we work to accelerate through the holiday season.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
Accelerating through the holiday season
Dear Seller,
As you prepare for Prime Day on October 13-14 and the holiday season, I want you to know that Amazon is working tirelessly to prepare so we can be a great partner for you and do our best to delight customers. Earlier this month, we hosted Amazon Accelerate, a virtual conference dedicated to seller success, and were excited that more than 10,000 sellers were able to join us and pick up tips to grow their businesses. As we approach this year’s peak, I wanted to share some updates on investments Amazon is making to help you and some suggestions as you finalize your plans for this season.
First, I wanted to highlight three key investments we are making to support your business growth.
1. We increased peak fulfillment center standard-sized product storage capacity worldwide by nearly 60 million cubic feet compared to last year. We did this while ensuring we continue to keep our fulfillment center employees safe.
2. Amazon will invest an additional $100 million to spotlight and connect customers with small businesses during Prime Day and the holiday season. Small businesses are critical to delighting customers, and we’re excited to invest even more in their success.
3. As we all experienced earlier in the year at the start of the COVID-19 pandemic, a great deal can change quickly requiring us to make significant changes to our operations. We’ve made multiple investments to ensure that we are able to react and communicate even more quickly – through email, News in Seller Central, and our forums.
The holidays represent a critical part of many sellers’ business. Looking forward, here are a few suggestions:
1. Every holiday puts additional pressure on each country’s transportation networks – this is an industry-wide occurrence. However, the pandemic crisis has the potential to increase the strain. As a result, we will encourage customers to do their holiday shopping earlier. We also encourage you to send inventory to our fulfillment centers, schedule product launches, and run deals and promotions earlier.
2. Pay close attention to the quality of your products, shipments, and labeling to ensure efficient processing during the busy peak season. Monitor your Restock Inventory page, where you can find Amazon’s recommendations for sufficient inventory levels.
3. Even though much has changed in the world around us this year, one thing that has not changed is that customers continue to be delighted by great selection, low prices, and fast, convenient delivery. It is always critical to focus on these elements. Stay on top of these through the Manage Pricing, Manage Orders, and Account Health Dashboard sections of Seller Central.
We realize that this has been a challenging year – both in terms of running a business and in your personal lives. At the same time, we continue to be inspired by how so many of you have risen to these challenges and continue to delight customers, grow your businesses, and give back to your communities. Collectively, Amazon sellers have not only continued to grow fast this year, but they are growing even faster than Amazon Retail, and that’s such a powerful testament to your resilience, creativity, and of course, your terrific customer satisfaction. As always, we appreciate your continued partnership as we work to accelerate through the holiday season.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
43 replies
Seller_2sSWhvyZsq56v
That’s amazing to hear considering the constant road blocks Amazon put up for it’s sellers.
Just in case you read this (VP Partner Support)…how do you issue a partial refund over $20 for a non returned item (General Adjustment)
Doesn’t seem like anyone at Amazon knows how to after the new Return Rules were put in place on Oct 1
Seller_9LAkm09grH2jQ
We also all need to be prepared for many of the new prime member customers asking us more than the usual amount of questions.
During this prime day sale such as for example why isn’t shipping free for the items they are purchasing from us.
Hopefully every single Amazon seller that does not offer free shipping will have a very polite and professional answer for this question.
Happy Prime day to all.
Seller_JSkKTxOgzk1ON
I counted “delight customers” at least 3 times in that gobbledygook.
Seller_NOkJVHIlLAWN5
Please, please, please address the issues with receiving inventory. I have holiday merchandise sitting on your dock at AVP1 since the end of September, and if I click on the listing, it says it will be available DEC 15th! I’m somewhat optimistic that that is the worse-case scenario, but if it’s not, my Q4 will be destroyed and I’ll be left with inventory that will need to be recalled and will sit until next year.
Seller_dpTh52FNJtXeg
feeling great to hear this,
Our 1 FBA shipment has been delivered before 10 days but till date it is not received even not checked in.
Shipment id is FBA15RM50XW3. Please solve the issue.
dharmeshm@amazon.com
Seller_92JiJJoiPyBWg
Was expecting a punch-in-the-face policy change after this statement. Always have in past announcements that contain these statements…
Seller_vBRc4327PeTvD
I appreciate Amazon’s commitment to 3rd party sellers, of which I am one. One problem, though, I have been dealing with is the slow receiving of products in California distribution centers. I have been out of a product for 2 weeks even though my shipment was at the distribution center 2 weeks ago, so I am taking a hit on ranking. And the reason I did not get product there sooner was because I could not reorder through inventory management until my inventory was already low because of inventory storage restrictions this year. So this has been frustrating. Hopefully, the situation will be resolved soon. Thank you for your attention.
Seller_MoeLnHimuWav4
I’m a new Amazon seller starting this March.There truly can’t be a worse time to start. I sent in 1 ASIN 300 units to SMF3 and it never got checked in. This ASIN used to have a maximum inventory limit of 500 units so I ordered another 100 units from China in September. Because it’s out of stock now and there is no sales for weeks Amazon suddenly lowers its limit to 200. Consequently, this new shipment of 100 units is not allowed to get into Amazon’s warehouse. To make things worse, this is a toy so I cannot do FBM for Q4. Thank you Amazon. You just kill my ASIN.
Seller_EaXxdawRo2l6o
Please de-vest in the armies of “price alert bots”…they simply aren’t playing fair, and won’t help your bottom line if sellers are forced to take inventory elsewhere or inactivate it until it’s safe here to be profitable once again. 
Accelerating through the holiday season
Dear Seller,
As you prepare for Prime Day on October 13-14 and the holiday season, I want you to know that Amazon is working tirelessly to prepare so we can be a great partner for you and do our best to delight customers. Earlier this month, we hosted Amazon Accelerate, a virtual conference dedicated to seller success, and were excited that more than 10,000 sellers were able to join us and pick up tips to grow their businesses. As we approach this year’s peak, I wanted to share some updates on investments Amazon is making to help you and some suggestions as you finalize your plans for this season.
First, I wanted to highlight three key investments we are making to support your business growth.
1. We increased peak fulfillment center standard-sized product storage capacity worldwide by nearly 60 million cubic feet compared to last year. We did this while ensuring we continue to keep our fulfillment center employees safe.
2. Amazon will invest an additional $100 million to spotlight and connect customers with small businesses during Prime Day and the holiday season. Small businesses are critical to delighting customers, and we’re excited to invest even more in their success.
3. As we all experienced earlier in the year at the start of the COVID-19 pandemic, a great deal can change quickly requiring us to make significant changes to our operations. We’ve made multiple investments to ensure that we are able to react and communicate even more quickly – through email, News in Seller Central, and our forums.
The holidays represent a critical part of many sellers’ business. Looking forward, here are a few suggestions:
1. Every holiday puts additional pressure on each country’s transportation networks – this is an industry-wide occurrence. However, the pandemic crisis has the potential to increase the strain. As a result, we will encourage customers to do their holiday shopping earlier. We also encourage you to send inventory to our fulfillment centers, schedule product launches, and run deals and promotions earlier.
2. Pay close attention to the quality of your products, shipments, and labeling to ensure efficient processing during the busy peak season. Monitor your Restock Inventory page, where you can find Amazon’s recommendations for sufficient inventory levels.
3. Even though much has changed in the world around us this year, one thing that has not changed is that customers continue to be delighted by great selection, low prices, and fast, convenient delivery. It is always critical to focus on these elements. Stay on top of these through the Manage Pricing, Manage Orders, and Account Health Dashboard sections of Seller Central.
We realize that this has been a challenging year – both in terms of running a business and in your personal lives. At the same time, we continue to be inspired by how so many of you have risen to these challenges and continue to delight customers, grow your businesses, and give back to your communities. Collectively, Amazon sellers have not only continued to grow fast this year, but they are growing even faster than Amazon Retail, and that’s such a powerful testament to your resilience, creativity, and of course, your terrific customer satisfaction. As always, we appreciate your continued partnership as we work to accelerate through the holiday season.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
Accelerating through the holiday season
Dear Seller,
As you prepare for Prime Day on October 13-14 and the holiday season, I want you to know that Amazon is working tirelessly to prepare so we can be a great partner for you and do our best to delight customers. Earlier this month, we hosted Amazon Accelerate, a virtual conference dedicated to seller success, and were excited that more than 10,000 sellers were able to join us and pick up tips to grow their businesses. As we approach this year’s peak, I wanted to share some updates on investments Amazon is making to help you and some suggestions as you finalize your plans for this season.
First, I wanted to highlight three key investments we are making to support your business growth.
1. We increased peak fulfillment center standard-sized product storage capacity worldwide by nearly 60 million cubic feet compared to last year. We did this while ensuring we continue to keep our fulfillment center employees safe.
2. Amazon will invest an additional $100 million to spotlight and connect customers with small businesses during Prime Day and the holiday season. Small businesses are critical to delighting customers, and we’re excited to invest even more in their success.
3. As we all experienced earlier in the year at the start of the COVID-19 pandemic, a great deal can change quickly requiring us to make significant changes to our operations. We’ve made multiple investments to ensure that we are able to react and communicate even more quickly – through email, News in Seller Central, and our forums.
The holidays represent a critical part of many sellers’ business. Looking forward, here are a few suggestions:
1. Every holiday puts additional pressure on each country’s transportation networks – this is an industry-wide occurrence. However, the pandemic crisis has the potential to increase the strain. As a result, we will encourage customers to do their holiday shopping earlier. We also encourage you to send inventory to our fulfillment centers, schedule product launches, and run deals and promotions earlier.
2. Pay close attention to the quality of your products, shipments, and labeling to ensure efficient processing during the busy peak season. Monitor your Restock Inventory page, where you can find Amazon’s recommendations for sufficient inventory levels.
3. Even though much has changed in the world around us this year, one thing that has not changed is that customers continue to be delighted by great selection, low prices, and fast, convenient delivery. It is always critical to focus on these elements. Stay on top of these through the Manage Pricing, Manage Orders, and Account Health Dashboard sections of Seller Central.
We realize that this has been a challenging year – both in terms of running a business and in your personal lives. At the same time, we continue to be inspired by how so many of you have risen to these challenges and continue to delight customers, grow your businesses, and give back to your communities. Collectively, Amazon sellers have not only continued to grow fast this year, but they are growing even faster than Amazon Retail, and that’s such a powerful testament to your resilience, creativity, and of course, your terrific customer satisfaction. As always, we appreciate your continued partnership as we work to accelerate through the holiday season.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
Accelerating through the holiday season
Dear Seller,
As you prepare for Prime Day on October 13-14 and the holiday season, I want you to know that Amazon is working tirelessly to prepare so we can be a great partner for you and do our best to delight customers. Earlier this month, we hosted Amazon Accelerate, a virtual conference dedicated to seller success, and were excited that more than 10,000 sellers were able to join us and pick up tips to grow their businesses. As we approach this year’s peak, I wanted to share some updates on investments Amazon is making to help you and some suggestions as you finalize your plans for this season.
First, I wanted to highlight three key investments we are making to support your business growth.
1. We increased peak fulfillment center standard-sized product storage capacity worldwide by nearly 60 million cubic feet compared to last year. We did this while ensuring we continue to keep our fulfillment center employees safe.
2. Amazon will invest an additional $100 million to spotlight and connect customers with small businesses during Prime Day and the holiday season. Small businesses are critical to delighting customers, and we’re excited to invest even more in their success.
3. As we all experienced earlier in the year at the start of the COVID-19 pandemic, a great deal can change quickly requiring us to make significant changes to our operations. We’ve made multiple investments to ensure that we are able to react and communicate even more quickly – through email, News in Seller Central, and our forums.
The holidays represent a critical part of many sellers’ business. Looking forward, here are a few suggestions:
1. Every holiday puts additional pressure on each country’s transportation networks – this is an industry-wide occurrence. However, the pandemic crisis has the potential to increase the strain. As a result, we will encourage customers to do their holiday shopping earlier. We also encourage you to send inventory to our fulfillment centers, schedule product launches, and run deals and promotions earlier.
2. Pay close attention to the quality of your products, shipments, and labeling to ensure efficient processing during the busy peak season. Monitor your Restock Inventory page, where you can find Amazon’s recommendations for sufficient inventory levels.
3. Even though much has changed in the world around us this year, one thing that has not changed is that customers continue to be delighted by great selection, low prices, and fast, convenient delivery. It is always critical to focus on these elements. Stay on top of these through the Manage Pricing, Manage Orders, and Account Health Dashboard sections of Seller Central.
We realize that this has been a challenging year – both in terms of running a business and in your personal lives. At the same time, we continue to be inspired by how so many of you have risen to these challenges and continue to delight customers, grow your businesses, and give back to your communities. Collectively, Amazon sellers have not only continued to grow fast this year, but they are growing even faster than Amazon Retail, and that’s such a powerful testament to your resilience, creativity, and of course, your terrific customer satisfaction. As always, we appreciate your continued partnership as we work to accelerate through the holiday season.
Thank you,
Dharmesh Mehta
Vice President, Customer Trust and Partner Support
43 replies
43 replies
Seller_2sSWhvyZsq56v
That’s amazing to hear considering the constant road blocks Amazon put up for it’s sellers.
Just in case you read this (VP Partner Support)…how do you issue a partial refund over $20 for a non returned item (General Adjustment)
Doesn’t seem like anyone at Amazon knows how to after the new Return Rules were put in place on Oct 1
Seller_9LAkm09grH2jQ
We also all need to be prepared for many of the new prime member customers asking us more than the usual amount of questions.
During this prime day sale such as for example why isn’t shipping free for the items they are purchasing from us.
Hopefully every single Amazon seller that does not offer free shipping will have a very polite and professional answer for this question.
Happy Prime day to all.
Seller_JSkKTxOgzk1ON
I counted “delight customers” at least 3 times in that gobbledygook.
Seller_NOkJVHIlLAWN5
Please, please, please address the issues with receiving inventory. I have holiday merchandise sitting on your dock at AVP1 since the end of September, and if I click on the listing, it says it will be available DEC 15th! I’m somewhat optimistic that that is the worse-case scenario, but if it’s not, my Q4 will be destroyed and I’ll be left with inventory that will need to be recalled and will sit until next year.
Seller_dpTh52FNJtXeg
feeling great to hear this,
Our 1 FBA shipment has been delivered before 10 days but till date it is not received even not checked in.
Shipment id is FBA15RM50XW3. Please solve the issue.
dharmeshm@amazon.com
Seller_92JiJJoiPyBWg
Was expecting a punch-in-the-face policy change after this statement. Always have in past announcements that contain these statements…
Seller_vBRc4327PeTvD
I appreciate Amazon’s commitment to 3rd party sellers, of which I am one. One problem, though, I have been dealing with is the slow receiving of products in California distribution centers. I have been out of a product for 2 weeks even though my shipment was at the distribution center 2 weeks ago, so I am taking a hit on ranking. And the reason I did not get product there sooner was because I could not reorder through inventory management until my inventory was already low because of inventory storage restrictions this year. So this has been frustrating. Hopefully, the situation will be resolved soon. Thank you for your attention.
Seller_MoeLnHimuWav4
I’m a new Amazon seller starting this March.There truly can’t be a worse time to start. I sent in 1 ASIN 300 units to SMF3 and it never got checked in. This ASIN used to have a maximum inventory limit of 500 units so I ordered another 100 units from China in September. Because it’s out of stock now and there is no sales for weeks Amazon suddenly lowers its limit to 200. Consequently, this new shipment of 100 units is not allowed to get into Amazon’s warehouse. To make things worse, this is a toy so I cannot do FBM for Q4. Thank you Amazon. You just kill my ASIN.
Seller_EaXxdawRo2l6o
Please de-vest in the armies of “price alert bots”…they simply aren’t playing fair, and won’t help your bottom line if sellers are forced to take inventory elsewhere or inactivate it until it’s safe here to be profitable once again.
Seller_2sSWhvyZsq56v
That’s amazing to hear considering the constant road blocks Amazon put up for it’s sellers.
Just in case you read this (VP Partner Support)…how do you issue a partial refund over $20 for a non returned item (General Adjustment)
Doesn’t seem like anyone at Amazon knows how to after the new Return Rules were put in place on Oct 1
Seller_2sSWhvyZsq56v
That’s amazing to hear considering the constant road blocks Amazon put up for it’s sellers.
Just in case you read this (VP Partner Support)…how do you issue a partial refund over $20 for a non returned item (General Adjustment)
Doesn’t seem like anyone at Amazon knows how to after the new Return Rules were put in place on Oct 1
Seller_9LAkm09grH2jQ
We also all need to be prepared for many of the new prime member customers asking us more than the usual amount of questions.
During this prime day sale such as for example why isn’t shipping free for the items they are purchasing from us.
Hopefully every single Amazon seller that does not offer free shipping will have a very polite and professional answer for this question.
Happy Prime day to all.
Seller_9LAkm09grH2jQ
We also all need to be prepared for many of the new prime member customers asking us more than the usual amount of questions.
During this prime day sale such as for example why isn’t shipping free for the items they are purchasing from us.
Hopefully every single Amazon seller that does not offer free shipping will have a very polite and professional answer for this question.
Happy Prime day to all.
Seller_JSkKTxOgzk1ON
I counted “delight customers” at least 3 times in that gobbledygook.
Seller_JSkKTxOgzk1ON
I counted “delight customers” at least 3 times in that gobbledygook.
Seller_NOkJVHIlLAWN5
Please, please, please address the issues with receiving inventory. I have holiday merchandise sitting on your dock at AVP1 since the end of September, and if I click on the listing, it says it will be available DEC 15th! I’m somewhat optimistic that that is the worse-case scenario, but if it’s not, my Q4 will be destroyed and I’ll be left with inventory that will need to be recalled and will sit until next year.
Seller_NOkJVHIlLAWN5
Please, please, please address the issues with receiving inventory. I have holiday merchandise sitting on your dock at AVP1 since the end of September, and if I click on the listing, it says it will be available DEC 15th! I’m somewhat optimistic that that is the worse-case scenario, but if it’s not, my Q4 will be destroyed and I’ll be left with inventory that will need to be recalled and will sit until next year.
Seller_dpTh52FNJtXeg
feeling great to hear this,
Our 1 FBA shipment has been delivered before 10 days but till date it is not received even not checked in.
Shipment id is FBA15RM50XW3. Please solve the issue.
dharmeshm@amazon.com
Seller_dpTh52FNJtXeg
feeling great to hear this,
Our 1 FBA shipment has been delivered before 10 days but till date it is not received even not checked in.
Shipment id is FBA15RM50XW3. Please solve the issue.
dharmeshm@amazon.com
Seller_92JiJJoiPyBWg
Was expecting a punch-in-the-face policy change after this statement. Always have in past announcements that contain these statements…
Seller_92JiJJoiPyBWg
Was expecting a punch-in-the-face policy change after this statement. Always have in past announcements that contain these statements…
Seller_vBRc4327PeTvD
I appreciate Amazon’s commitment to 3rd party sellers, of which I am one. One problem, though, I have been dealing with is the slow receiving of products in California distribution centers. I have been out of a product for 2 weeks even though my shipment was at the distribution center 2 weeks ago, so I am taking a hit on ranking. And the reason I did not get product there sooner was because I could not reorder through inventory management until my inventory was already low because of inventory storage restrictions this year. So this has been frustrating. Hopefully, the situation will be resolved soon. Thank you for your attention.
Seller_vBRc4327PeTvD
I appreciate Amazon’s commitment to 3rd party sellers, of which I am one. One problem, though, I have been dealing with is the slow receiving of products in California distribution centers. I have been out of a product for 2 weeks even though my shipment was at the distribution center 2 weeks ago, so I am taking a hit on ranking. And the reason I did not get product there sooner was because I could not reorder through inventory management until my inventory was already low because of inventory storage restrictions this year. So this has been frustrating. Hopefully, the situation will be resolved soon. Thank you for your attention.
Seller_MoeLnHimuWav4
I’m a new Amazon seller starting this March.There truly can’t be a worse time to start. I sent in 1 ASIN 300 units to SMF3 and it never got checked in. This ASIN used to have a maximum inventory limit of 500 units so I ordered another 100 units from China in September. Because it’s out of stock now and there is no sales for weeks Amazon suddenly lowers its limit to 200. Consequently, this new shipment of 100 units is not allowed to get into Amazon’s warehouse. To make things worse, this is a toy so I cannot do FBM for Q4. Thank you Amazon. You just kill my ASIN.
Seller_MoeLnHimuWav4
I’m a new Amazon seller starting this March.There truly can’t be a worse time to start. I sent in 1 ASIN 300 units to SMF3 and it never got checked in. This ASIN used to have a maximum inventory limit of 500 units so I ordered another 100 units from China in September. Because it’s out of stock now and there is no sales for weeks Amazon suddenly lowers its limit to 200. Consequently, this new shipment of 100 units is not allowed to get into Amazon’s warehouse. To make things worse, this is a toy so I cannot do FBM for Q4. Thank you Amazon. You just kill my ASIN.
Seller_EaXxdawRo2l6o
Please de-vest in the armies of “price alert bots”…they simply aren’t playing fair, and won’t help your bottom line if sellers are forced to take inventory elsewhere or inactivate it until it’s safe here to be profitable once again.
Seller_EaXxdawRo2l6o
Please de-vest in the armies of “price alert bots”…they simply aren’t playing fair, and won’t help your bottom line if sellers are forced to take inventory elsewhere or inactivate it until it’s safe here to be profitable once again.
