Grow your business with New Seller Incentives


We’re introducing New Seller Incentives, a suite of benefits to help you grow your brand, scale your business, and promote your products. New Seller Incentives is based on Amazon’s Perfect Launch playbook.

New Professional sellers who list their first product on or after January 1, 2022, in the US, Japan, or Europe (the UK, Germany, France, Italy, and Spain only) are eligible for New Seller Incentives. Existing Professional sellers expanding to the US, Japan, or Europe (the UK, Germany, France, Italy, and Spain only) are also eligible.

Through New Seller Incentives, eligible sellers who take the required actions can qualify for benefits worth more than $50,000 in potential value. Benefits include the following:

  • Get a 5% bonus on up to $1 million in eligible branded sales if you enroll in Amazon Brand Registry and are identified as the brand owner. You can also receive credits for Amazon Vine and Transparency.
  • If you adopt FBA, you can get up to $200 in credits for shipping to fulfillment centers and automatic enrollment in FBA New Selection (provides free monthly storage, liquidations, and returns processing for eligible new-to-FBA products). You can also receive up to $200 in credits for Sponsored Products.
  • Receive up to $50 in credits for Amazon Coupons to help you create compelling promotions for customers in the Amazon store.

Terms and conditions apply.

To get started, go to New Seller Incentives.

Advertising Charges

I meet all above conditions as a new seller. How can I sign up fo the New Seller Incentive program to benefit from the above?
There is no “ sign up”button anywhere!


Hi @Focus_Kian,

It is not as simple as clicking a one-time “sign up” button. Please click into the New Seller Incentives help page for more information.

That help page says “To receive the 5% bonus on branded sales, credits for Vine, and credits for Transparency, you must complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN.”

Further, to obtain the FBA incentives you need to send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN. To obtain the Amazon Coupons incentive, you must create a coupon within 12 months of listing your first ASIN.

I hope this helps!



I meet all above conditions as a new seller also as a brand owner, I did not get these benefits at all.


Hi @Land_Vogue,

Amazon just launched the New Seller Incentives. We are continuously trying improve our experiences to help sellers succeed. If you are a New Seller and are having issues with redeeming the benefits, please let us know.


A New Professional Seller is eligible for New Seller Incentives if they listed their first product on or after January 1, 2022, in the US, Japan, or Europe (the UK, Germany, France, Italy, and Spain only).

New Seller Incentives - fee reduction not working?

Hi Beth,
I have a problem redeeming the one time $200 Vine program credit (or refund).
I’ve contacted Amazon customer service regrading the issue, but got the trivial answer: ‘If I comply with the terms I will get the refund’.
Well, I due comply - But never got a refund…
Of course I was charged the full $200 after getting the first Vine review…

It’ll be great getting some help,



Hi Land_Vogue,
Did you get any of the benefits listed?


Hi @Blimarr,

I am glad you reached out. I connected with the Team and have an update for everyone.

Vine and Coupon benefits will be redeemable starting July 14th 2022.

We originally communicated to you about the availability of Vine and Coupons benefits starting from April 15, 2022, as part of the New Seller Incentives. However, due to unforeseen technical challenges, these benefits will be not redeemable (for sellers who have completed the required eligibility actions) until July 14th 2022. The team sincerely apologizes for the inconvenience.

You can find more information on the timeline for benefit disbursement in this help page:

I hope this helps!


Hi Beth,

Thanks for your prompt reply.

Just want to make sure I understand:

I will get the refund on July 14th 2022 - correct?


Hi @Blimarr,

While we are still working to correct the previously stated issues, we plan to provide eligible Sellers with a refund or credit by July 14th, 2022.


Hi Beth,
I haven’t yet got my 200$ refund…

Can you help me out?



Hi Itamar,

Let me reach out to the team. Have you opened a Seller Support Case for this yet?



Hi Itamar,

After reviewing your account, you are unfortunately not eligible for any New Seller Incentives as you have listed the first buyable offer in December, specifically on 2021-12-30. For Sellers to be eligible for NSI, they should have listed their first buyable offer on or after Jan 1, 2022 as listed on NSI T&Cs.

Our team is unable to bend any rules since this date is set in stone with the Team :frowning:

My Best,