Through New Seller Incentives, new sellers on Amazon’s Professional selling plan can qualify for a suite of benefits designed to help them launch and grow on Amazon.
For new sellers who are identified as brand owners with Amazon Brand Registry, benefits include:
For new sellers who use Fulfillment by Amazon (FBA), benefits include:
For new sellers who use Amazon Coupons, benefits include:
New sellers on the Professional selling plan who launch their first buyable ASIN in the US on January 1, 2022, or later and take specific actions as described below are eligible to receive New Seller Incentives benefits.
Eligibility for new Brand Owner benefits:
Eligibility for new Fulfillment by Amazon (FBA) seller benefits:
Eligibility for Amazon Coupons benefits:
In order for sales to be eligible for the 5% bonus, you must be identified by Amazon as the brand owner for the sales in question. The bonus on branded sales will be rewarded for 1 year after eligibility is determined, or on up to $1 million in eligible branded sales ($50,000 in bonus value), whichever comes first.
Go to Amazon Brand Registry to learn more about the trademarking requirements for the program. Another recommended resource is Amazon's IP Accelerator program, which provides support to sellers who are pursuing trademarking.
You can view the brands for which you are the brand owner on the Brand Benefit Eligibility page on Seller Central. If you are missing brand owner designation, please contact Selling Partner Support for assistance.
Yes, sellers can earn the 5% bonus on multiple brands as long as they have been identified as the brand owner on the brands in question, sold via their seller account. The bonus on branded sales will be rewarded for 1 year after eligibility is determined, or on up to $1 million in eligible branded sales ($50,000 in bonus value), whichever comes first.
Each month, you will receive a bonus amount equivalent to 5% of eligible branded sales sold the month prior. It will be applied as a credit to the referral fees on next month’s referral fees at a order level.
When payments cover the entire referral fee on a given order the bonus will be applied in the background and the Referral Fee section will not be shown as a separate line item in the transaction as shown in image below.
No. These benefits are only available to brand owners enrolled in Brand Registry and identified by Amazon as a brand owner.
No. To receive the benefits exclusive to brand owners, you must enroll in Amazon Brand Registry and be identified by Amazon as a brand owner no later than six months after listing your first buyable ASIN and meeting all eligibility requirements.
Yes. New Seller Incentives is available to sellers launching in the US, sellers launching in the EU stores (UK, Germany, France, Italy, and Spain) and who are not yet selling in any one of those stores, and sellers launching in Japan. For example, a current US seller launching in Japan will be eligible for New Seller Incentives in Japan if all other eligibility requirements are met. Note that sellers launching in the EU stores (UK, Germany, France, Italy, and Spain) will only be eligible for the New Seller Incentives suite of benefits once for the region.
No. If you have launched your first buyable ASIN in one of the EU stores (UK, Germany, France, Italy, Spain) earlier than January 1, 2022, you won’t be eligible for New Seller Incentives benefits in any of the EU stores (UK, Germany, France, Italy, and Spain).
No. New Seller Incentives are available for sellers on the Professional selling plan. Go to our pricing page to learn more about Amazon's selling plans.
After enrolling in Vine, eligible sellers will receive $200 in credits. These credits will be applied to your first $200 in fees charged for enrolling ASINs in Vine (expires after one year if unused).
After enrolling in Transparency, you will receive $100 in credits. These credits will be applied to the first $100 in fees charged for enrolling ASINs in the program (expires after one year if unused). Fees are charged at unit level.
For sellers who send shipments to Amazon fulfillment centers using the Amazon Partnered Carrier program, we’ll waive the first $100 in charges. For sellers who send shipments to Amazon fulfillment centers using Amazon Global Logistics, you will receive $200 in credits. These credits will be applied to future fulfillment fees. Both credits expire after one year if unused.
If you’re new to FBA, we’ll provide up to $200 in Sponsored Products promotional clicks. You'll get the first $100 when you enroll and launch a campaign with no end date for an FBA ASIN. You'll get the second $100 if you advertise an FBA ASIN for at least 30 days. Any unused promotional clicks will expire 30 days after they’ve been applied. You will see the promotional clicks via Campaign Manager.
After signing up for Amazon Coupons, eligible sellers will receive $50 in credits. These credits will be applied to your first $50 in fees charged creating coupons (expires after one year if unused).
These New Seller Incentives Program Terms and Conditions (“Terms and Conditions”) apply to your participation in the New Seller Incentives Program (“New Seller Incentives”) which is described more fully on the New Seller Incentives page. These Terms and Conditions supplement the Amazon Services Business Solutions Agreement (the “Agreement”). Capitalized terms used and not defined in these Terms and Conditions have the meanings ascribed to them in the Agreement.
1. New Seller Incentives Overview and Eligibility
New Seller Incentives is a suite of benefits focused on assisting new Amazon Professional sellers with their selling. For purposes of New Seller Incentives, “New Sellers” are sellers with professional selling accounts who list their first buyable ASIN on or after January 1, 2022 in Amazon.com in order to sell in the US. New Sellers may be eligible to receive some or all of the available New Seller Incentives benefits, based on the eligibility criteria for each benefit. The New Seller Incentives suite of benefits is only available once per selling account and per brand in the US. Only brands that have not been sold on Amazon.com in the US by a brand owner prior to January 1, 2022 are eligible for benefits.
New Seller Incentives Benefits
2.1 Brand Registry Benefits. New Seller brand owners who complete Brand Registry within six months of listing their first buyable ASIN and are identified by Amazon as a brand owner in the US will be eligible to receive the following benefits:
2.2 Fulfillment by Amazon Benefits. New Sellers who send inventory to an Amazon fulfillment center within 12 months of listing their first buyable ASIN will be eligible to receive the following benefits:
2.3 Advertising Benefits. New Sellers who adopt advertising programs (Coupons) within 12 months of listing their first buyable ASIN are eligible to receive the following benefits:
You may choose to stop receiving your benefits at any time. We may stop any of the benefits if we determine you have violated the Agreement, these Terms and Conditions, or you have committed fraud. We may also change or cease to offer the New Seller Incentives or any of its benefits in accordance with the Agreement, including the relevant notice provision.
March 1, 2022
For select Sellers eligible to advertise for Sponsored Ads, Amazon will apply a single promotional clicks amount, $200, to Sellers Amazon sponsored ads account, which can be redeemed for sponsored ads. The promotion is available until April 30, 2022.