Every seller on Amazon is publicly evaluated.

Even when seller feedback is objectively false, if it does not meet Amazon's removal criteria, it can remain permanently visible and continue damaging a seller's reputation.

At the same time, sellers have no comparable way to protect themselves from buyers who repeatedly cause financial losses through abusive behavior.

Examples include:

- False "Item Not Received" claims

- Return fraud

- Item switching

- False return reasons

- Abusive A-to-z Guarantee claims

- Repeated policy abuse affecting multiple sellers

I am not suggesting reducing buyer protection.

Amazon is free to decide how much buyer protection it wishes to provide.

However, if sellers are expected to bear the financial risks created by that policy, sellers should also have the right to protect themselves.

Today, every seller fights these problems alone.

A buyer who causes losses to one seller can simply move on to another seller, who has no knowledge of that buyer's history.

This only benefits those who intentionally exploit the system.

Buyers can review seller feedback before making a purchasing decision.

Why shouldn't sellers have access to similar information before deciding whether to accept the business risk of a transaction?

I propose introducing a Seller-to-Seller Buyer Reputation System.

This would allow sellers to voluntarily share factual transaction experiences with other sellers, helping identify buyers who repeatedly engage in abusive conduct.

Each seller could then make their own business decisions based on that information.

This proposal is not intended to target honest buyers.

Its purpose is to help honest sellers protect themselves, reduce repeated losses, and create a fairer marketplace for everyone.

A healthy marketplace requires accountability on both sides—not only for sellers, but also for buyers.

Would a buyer reputation system help protect your business? I would like to hear your thoughts.