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💡 Engage With Amazon: Get your Product Title Update Questions Answered!

제공자: Seller_t9kvdr2yixQej

1주 전

Hey sellers 👋

Your product titles are one of the first things customers see, and with more shoppers browsing on mobile, every character counts. , we’re making some changes that will help you show your product name and your product highlights seamlessly.

What's Changing?

Starting July 27, 2026, titles in all categories except for media will need to be 75 characters or less including spaces. This ensures that your title will fully display on mobile and is consistent with the title length used by other online stores.

Item Highlights provide an additional 125 characters for sharing materials or recommended use cases that help customers compare options. This content is searchable and visible with titles in search results and on product detail pages. You can continue using your existing title until July 27 or update your title to 75 characters and add Item Highlights.

Just in case you missed it, Here is the News Announcement: Updates to improve your product titles begin on July 27.

How to Prepare Your Listings

Here's your step-by-step action plan:

Use Enhance Listings today – Review, modify, and apply AI-recommended titles and Item Highlights that follow best practices. The tool keeps your key product info in the title and moves additional details to Item Highlights.
Brand owners: Review and approve AI-generated recommendations in Review Listings Changes up to 14 days before changes go live.
All sellers: View any AI-applied changes in Manage All Inventory → click View Change History. Update your listings anytime via Manage Inventory.

After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually. Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time.

When changes are made to your listings, brand owners will have 14 days before implementation to review, modify, and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.

Quick Example

Before (92 characters): "Premium Stainless Steel Insulated Water Bottle – Keeps Drinks Cold 24 Hours, Hot 12 Hours, BPA-Free"

After (62 characters): "Premium Stainless Steel Insulated Water Bottle – BPA-Free"

Item Highlight (98 characters): "Keeps drinks cold 24 hours, hot 12 hours. Ideal for gym, office, and outdoor adventures."

Helpful Resources

💬 Join the Conversation — We Want to Hear From You!

Discussion Prompts:

🔹 Have you tried the Enhance Listings tool yet? What was your experience?

🔹 What strategies are you using to condense your titles while keeping them effective?

🔹 Brand owners—how are you approaching the Review Listings Changes workflow?

🔹 What product categories do you think will be most impacted by the 75-character limit?

Drop your questions below and our team will be responding throughout the week. Your fellow sellers may have great tips to share too!

We're excited to hear how you're preparing. Let's make this transition smooth together!

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최근 활동 순8분 전

🔒 Another Seller on Your Listing? Understanding Shared ASINs

제공자: Seller_l7Jtck9jxnEA0

2일 전

Hi Sellers!

Ever logged into Seller Central and noticed another seller has appeared on your product listing? You're not alone — this is one of the most common questions we see in the forums. Let's break down how shared ASINs work so you can make informed decisions about your business.

What Is a Shared ASIN?

An ASIN (Amazon Standard Identification Number) represents a unique product in Amazon's catalog. A key feature of Amazon's marketplace is that the same product can have multiple offers from multiple sellers. When more than one seller offers the same product, all of those offers appear on a single product detail page — this is what we call a "shared ASIN."

Think of it like a shelf in a store: the product is the same, but different sellers can offer it at different prices, conditions, and fulfillment methods.

Why Does Amazon Allow This?

Amazon's catalog is product-based, not seller-based. This design ensures customers can easily compare offers and find the best value. It also means:

Competitive pricing benefits customers — and can drive more traffic to the detail page

Multiple offers increase buyer confidence in product availability

Sellers compete on factors like price, fulfillment speed, and customer service

What Is the Featured Offer?

When multiple sellers list the same product in "new" condition, they compete for the Featured Offer — the prominent "Add to Cart" button on the detail page. Eligibility is based on performance criteria including price, shipping speed, availability, and customer service metrics. You need a Professional seller account and consistently strong performance to compete.

Pro Tip: ASINs with a Featured Offer are also eligible for Sponsored Products and more favorable organic search positions — so winning it can significantly boost your visibility.

What Can You Do?

Optimize your offer: Competitive pricing, fast shipping (consider FBA), and excellent customer service improve your Featured Offer rate
Protect your brand: If you're a brand owner, explore tools like Brand Registry to manage your listings and report violations
Monitor your listings: Regularly check your product detail pages for unauthorized sellers or inaccurate product information
Report policy violations: If another seller is listing a counterfeit or materially different product on your ASIN, use the "Report a Violation" tool in Brand Registry

Helpful Resources

ASIN Creation Policy — Understand how ASINs are created and how to avoid duplicates
Selling policies and seller code of conduct — Know what's not allowed on shared listings
Suggest Changes to Your Product Detail Page — Fix inaccurate product information
Merge Duplicate Product Pages — Combine pages that represent the same product
Split Different Products into Different Pages — Separate listings when products are materially different

💬 LET'S DISCUSS — YOUR TURN!

We'd love to hear from you! Share your experience below:

🤔 Have you ever discovered another seller on your listing? How did you handle it?

💡 What strategies have worked best for you to maintain your Featured Offer rate?

⚡ For experienced sellers: What's one piece of advice you'd give a newer seller encountering this for the first time?

Drop your thoughts below — your insights help the entire community learn and grow!

Note: If you have a case-specific issue, please create a new discussion and provide your case ID. We will get to your post as quickly as possible.

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10개의 회신

최근 활동 순22시간 전

Please Reconsider the Removal of Customer Contact for Critical Reviews

제공자: Seller_ahcSSocO0Kaqj

3일 전

Legitimate sellers have been using this feature responsibly for years to improve the customer experience.

It allowed us to:

1. Offer courtesy refunds or solutions when appropriate.

Not in exchange for changing a review, but simply because it was the right thing to do. Products can be damaged in transit, arrive defective, or fail within the warranty period. Being able to reach out gave sellers an opportunity to make things right.

2. Start a constructive conversation.

Sometimes customers misunderstand how a product should be used, encounter an issue that is easily resolved, or simply have questions. A brief conversation often helps identify the root cause and leads to a better customer experience.

By removing the ability to contact customers who leave critical reviews, Amazon is eliminating one of the few meaningful ways that legitimate brands and sellers can proactively support customers after a negative experience.

This change does little to address the real problems on the platform, such as fake reviews or bad actors. Instead, it primarily impacts the brands that are genuinely trying to provide excellent products and customer service.

If you agree, UPVOTE and COMMENT to drive visibility, and ask Amazon to reconsider this decision for Brand Registered sellers who have demonstrated a commitment to customer satisfaction.

Please bring this functionality back - for sellers, for brands, and most importantly for Amazon customers, who will ultimately lose the opportunity to have their issues resolved directly and efficiently.

Ref: Effective immediately, the ability to initiate customer contacts on critical reviews has been removed.

The ability to initiate customer contacts on critical reviews has been removed to align with Amazon's communication policies. You can still respond when customers contact you first via the Messages.

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최근 활동 순1시간 전

📚 FREE Prime Day Guides: Seller University Has You Covered

제공자: Seller_khUF6HPR2AHxu

6일 전

Hello sellers!

With Prime Day approaching, many of you are deep into preparation mode — and we want to make sure you know about the free, on-demand learning resources available to help you sharpen every aspect of your strategy.

Seller University's Prime Day & Holiday Readiness collection brings together step-by-step video guides and tutorials designed to help you make the most of the event — whether this is your first Prime Day or your tenth.

What You'll Find Inside

The collection covers key areas of Prime Day preparation, including:

Deals & Promotions: Walk-throughs on submitting Lightning Deals and Best Deals, creating coupons, and layering multiple promotional strategies for maximum visibility
Inventory & Fulfillment: Guides on planning FBA shipments, setting restock alerts, and ensuring your top products arrive at fulfillment centers on time
Advertising Fundamentals: Tutorials on campaign structure, keyword strategies, and budget pacing to help you capture Prime Day traffic
Listing Optimization: Modules on writing high-converting bullet points, image best practices, and making the most of A+ Content

Why These Resources Are Worth Your Time

These aren't high-level overviews — they're guided walk-throughs you can follow along with in Seller Central. They're especially useful if you want to:

Double-check your deal submission steps before deadlines close
Learn a new promotional tool you haven't tried before (e.g., Brand Tailored Promotions)
Train a team member who's helping with Prime Day for the first time
Revisit advertising fundamentals to make sure nothing's been missed

Where to Start

Not sure where to begin? Here are three modules worth bookmarking:

Deals Submission Walkthrough - Confirm you've completed every step before the sourcing window closes
Prepare for Prime Day - Validate your stock levels and shipment timelines
Coupon Creation Guide - Set up promotional offers that stack with your existing deals

Visit the Prime Day & Holiday Readiness collection in Seller University to explore all available guides.

_________________________________

💬 We Want to Hear from You!

Have you used Seller University guides before? If so, what's the most useful thing you've learned?

Are there Prime Day topics you wish had more in-depth tutorials? What learning modules would you suggest the Seller University team create next?

Share your experiences and suggestions in the comments below — your feedback helps shape future content! 👇

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2개의 회신

최근 활동 순2일 전

How can an FBM listing be set as “Non-returnable”?

제공자: Seller_u94BIXCKacoJ3

3일 전

Hello sellers,

I noticed that some FBM products show the following message on the returns page:

Returns | Non-returnable

I’d like to know how this setting is configured.

• Is it controlled through Return Settings?

• Is it automatically determined by the product category?

• Can FBM sellers manually mark a product as non-returnable?

• Are there any requirements or restrictions for this status?

Any insights would be greatly appreciated. Thank you!

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5개의 회신

최근 활동 순2일 전

🎉 It's Official! Prime Day 2026 is June 23–26. Are You Ready?

제공자: Seller_khUF6HPR2AHxu

7일 전

Hello Sellers!

The dates are in: Prime Day 2026 will run from June 23 – 26! With the dates officially confirmed, now's the time to finalize your strategy and make these last few weeks count.

_______________________________

📅 Key Deadlines You Need to Know

June 9: Last day to submit Prime-Exclusive Best Deals & Lightning Deals
Up to 12 hours before event ends: Prime-Exclusive Price Discounts can still be created
Through end of event: Coupons remain available to set up

_______________________________

📋 Final Countdown Checklist

With just 3 weeks to go, here's where to focus your energy:

✅ Deals & Pricing

Review eligible ASINs in Seller Central > Advertising > Deals
Stack deal types for maximum impact: Lightning Deals for urgency, Coupons for visibility, and Prime Exclusive Discounts for Prime member appeal
Double-check pricing accuracy because suppressed deals can't drive sales

✅ Inventory

Confirm FBA inventory is received and available, aiming for at least 28 days of supply on promoted ASINs
Use Capacity Monitor to check storage limits and Capacity Manager to request additional space if needed
Consider Amazon Warehousing & Distribution (AWD) for auto-replenishment

✅ Advertising

Increase Sponsored Products and Sponsored Brands budgets since traffic surges can exhaust daily spending quickly
Set up budget rules to automatically scale spending during the event
Launch campaigns on deal ASINs now to build momentum before June 23

✅ Listings

Optimize titles, bullet points, and images because high-traffic events reward strong detail pages
Add or refresh A+ Content to boost conversion rates

_______________________________

📚 Resources

Prime Day Readiness Playbook: Pricing, key dates, and best practices all in one place
About Prime Day 2026

_______________________________

💬 What's one thing you wish you'd done differently during last year's Prime Day?

💬 What resources or guidance would help you most as you prepare for Prime Day?

Share your biggest lesson learned below so we can all go into this year stronger! ⬇️

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최근 활동 순7일 전

Deleting My Competing Listing

제공자: Seller_DRMb9oeaDPRX8

2일 전

I created a listing under my Brand which is approved for Brand Registry with a Trademark. Afterwards, I created a new listing of that product but with variations. I was under the impression I removed the first listing since my variation listing replaced it. I found my original listing on Amazon with 3 Sellers on the listing.

After chatting with Amazon support the verdict was there is nothing I can do about it.

Is there a way I can delete the listing?

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29건의 조회수

15개의 회신

최근 활동 순23시간 전

inventory page will not load

제공자: Seller_j5sWluISklqgl

2일 전

I can not get the inventory page to load. It just keeps buffering and nothing happens. Other pages are working fine. Other websites are fine. vpn is off. computer is fine. Internet is fine.

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6건의 조회수

1개의 회신

최근 활동 순1일 전