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Hi Sellers,

If you've just wrapped up a successful Prime Day, congratulations! But here's something many sellers don't anticipate: the weeks following Prime Day often bring a spike in A-to-Z Guarantee claims. Higher order volume means more opportunities for delivery issues, condition disputes, and customer misunderstandings, and that means more claims landing in your queue.

The good news? How you respond makes all the difference. Let's walk through exactly what to do when a claim hits your account.

💬 We Want to Hear From You

Have you noticed an uptick in A-to-Z claims after major sales events? What's your go-to strategy for handling them quickly? Share your experience below. Your tips could help a fellow seller! 👇

⏰ Know Your Deadlines — They're Non-Negotiable

When Amazon requests additional information about a claim, you have 48 hours to respond. Miss that window, and the claim is automatically granted in the customer's favor — plus it hits your Order Defect Rate (ODR). Here's the timeline that matters:

  • 48 hours: Respond to Amazon's information request
  • 30 calendar days: Appeal a claim decision after it's been granted
  • ODR window: Claims are measured over a rolling 60-day period

📋 How to Respond to a Claim Step by Step

  1. Go to Seller Central> Performance > A-to-Z Guarantee Claims
  2. Find the claim under the "Action Required" tab
  3. Click "Respond to Amazon"
  4. Enter your comments with supporting details (tracking info, delivery confirmation, communication history)
  5. If you need to attach documents, send them via Buyer-Seller Messages first, then reference them in your response
  6. Click Submit

🛡️What Makes a Strong Response

Amazon's investigation team looks at specific evidence depending on the claim type:

  • Delivery claims: Valid tracking number, proof of delivery, carrier details, customer signature (if available)
  • Condition/returns claims: Domestic return address, prepaid return label details, reason for any closed return requests
  • Communication history: Any Buyer-Seller Messages showing you attempted to resolve the issue

📈 Protect Your Account Health

Your ODR must stay below 1% to avoid account deactivation. A-to-Z claims are one of three ODR components (along with negative feedback and chargebacks). All claims initially count toward your ODR while under review, but if a claim is later denied or you win an appeal, it will be removed from your ODR calculation. Responding promptly and thoroughly is your best defense.

🔑Pro Tips to Minimize Post-Prime Day Claims

  • Confirm shipments before the expected ship date
  • Use carriers with valid, scannable tracking
  • Respond to all buyer messages within 24 hours
  • Authorize return requests within 48 hours — even if you plan to deny them, respond first
  • Consider proactive refunds for clear-cut issues to prevent claims entirely

📚 Helpful Resources

  1. About A-to-Z Guarantee Claims
  2. Respond to an A-to-Z Guarantee Claim
  3. Prevent an A-to-Z Guarantee Claim
  4. Appeal an A-to-Z Guarantee Claim
  5. Order Defect Rate

What's your biggest challenge when dealing with A-to-Z claims after a major sales event? Drop your questions and tips below. Let's help each other navigate this together! 🙌

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New Manage Inventory is Horrible..
di Seller_5TStcSQLtx1tY

Is it just me or does anyone else find the changes to Manage Inventory horrible? They must have changed it overnight while the unsuspecting slept.

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Our Amazon journey started in January 2021. Our business owner was looking for another way to diversify the business. That fell, for the most part in my lap, a lap that never even knew what we were doing was called ecommerce when we started.

Not knowing what we were doing, we took one of the manufacturers that we already worked with in the brick-and-mortar world and started jumping on existing listings, creating some of our own under the brand and seeing what worked. I spent endless hours combing through listings, pricing, adjusting, trying to follow the rules set forth by Amazon. Did we always get it right-no, we did not but rose above it almost every time.

My saving grace was what is known as Seller Forums. So many experienced sellers willing to give advice, help you through a tough patch and generally a community that had been or were going through the trenches, the same as us. Most were very blunt and honest in their interactions, which was welcoming because Amazon can be a tough nut to crack.

That is how I started learning the ins and outs. What is allowed and what is not-from the help of other sellers. The education I got from the forum alone got us to where we are today. We were given the opportunity to become an “authorized reseller” of the brand on Amazon and other market places and haven’t looked back.

Fast forward to September 2025 at Amazon Accelerate-what a whirlwind! We found out that we were in the top percentile of sellers to reach a million dollars-what a trip! Every success story starts out in a lot of failure, trial and error and understanding of the subject matter. Believe me when I say there were a lot of sleepless nights, fixing listings, understanding the giant known as Amazon.

It takes a village, right? To be successful on Amazon, it truly does. We would not be having the best year in the world of ecommerce if it wasn’t for all the “experts” willing to give that tough advice, lend an ear to vent and just be good people then and now.

If you’re early on in your journey and reading this — drop a question below or post a discussion on Forums.

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Amazon doesn't care!
di Seller_8XPs4YUZiyO4Y

When UPS delivers a shipment late, my seller account is penalized with a lower shipping performance rating, even though the delay is outside of my control. even dough i have 5-8 days

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Account Deactivated - How to retrive my held funds
di Seller_jffwr29c2UF1w

Account has been deactivated since 2025. I have submitted all requested documents however previous invoices/receipts that were once accepted are no longer accepted. I have came to terms that I will be closing my business with Amazon. I have held funds with Amazon but there is no way to re-activate my profile in order to delete my seller profile and retrieve my funds. I want to close my store and dispose of any inventory held by FBA but i cannot do anything due to my account being deactivated. How do i proceed?

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Hello Amazon Amazon Moderators,

We are looking for guidance regarding an Unsuitable Inventory Investigation issue on one ASIN. We have submitted multiple appeals and provided all requested documentation, but the appeals continue to be rejected even after following the instructions provided by Account Health Support.

The issue is related to an ASIN that we are no longer actively selling. We closed the listing in April and also created removal orders, but the listing was later flagged under the Unsuitable Inventory Investigations policy.

We have submitted the following documentation to support the legitimacy, movement, and payment trail of the inventory:

1. Supplier invoice showing the product details, ASIN, quantity purchased, and invoice amount.

2. Updated supplier invoice showing the credit/payment adjustment and final paid balance.

3. Payment proofs showing the payments made to the supplier.

4. Bank/credit card statements supporting the payment transactions.

5. Supplier’s supplier invoice / upstream supply chain documentation available to us.

6. Bill of Lading.

7. Shipment tracking details.

8. Proof of delivery.

9. FBA shipment details showing the inventory was shipped to Amazon.

10. Explanation of the payment adjustment and how the final paid amount matches the updated invoice.

After Amazon requested additional upstream documentation, we contacted the upstream supplier for more details. The supplier informed us that they cannot provide protected business documents, supplier records, or confidential supply chain documents directly to us because of confidentiality and business relationship concerns.

However, the supplier provided written confirmation that Amazon may contact them directly. They stated that they are willing to verify the purchase history, supply chain information, and seller verification details directly with Amazon through proper business channels.

We included this supplier email in our appeal, but Amazon does not appear to be contacting the supplier for verification. Instead, the appeal continues to be rejected, even though the supplier is willing to provide the details directly to Amazon.

We have tried to follow every step provided by Account Health Support, including updating the invoice, providing payment proof, providing logistics documents, and obtaining supplier confirmation for direct Amazon verification.

Case IDs related to this issue:

20733111931

20860633461

20919481561

20937835431

20970043831

20993722031

At this point, we are not sure what else Amazon requires. We have provided invoices, payment records, supplier documentation, shipment tracking, Bill of Lading, proof of delivery, FBA shipment details, and a supplier email authorizing Amazon to contact them directly for verification.

@Seller_8hQgfj6OVZYse @Seller_j9Bd91CW3ZVpr @Seller_lmwzklfLOK2Ob @Seller_9Kb3jdNMszN2C @Seller_l3eCP9f1PtJXC @Seller_l7Jtck9jxnEA0 @Seller_xkwDczt8sPSmx @Seller_c83lvWVHqYn8J

Can an Amazon moderator please review the case history and advise what specific document or step is still missing? We are fully willing to cooperate, but we need clear guidance because the current rejections do not explain why the submitted documentation is not being accepted.

Thank you.

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Welcome back to our How to Sell on Amazon 100 – A Learning Journey series! This is Week 2 of 4, and today we're diving into one of the most important decisions you'll make as a seller: how to get your products to customers.

If you missed Week 1, catch up here: How to Sell on Amazon 100 – A Learning Journey!

For this event, we invited our experienced sellers to provide you with real, actionable insights. Please join me in welcoming and thanking @Seller_OvL8C4BJWiuS9 and @Seller_l2tuBNz47Kj5c! Thank you for your support.

FBA vs. FBM — Understanding Your Options

Every seller's business is unique, and Amazon gives you flexibility in how you fulfill orders:

  • Fulfillment by Amazon (FBA): You send inventory to Amazon's fulfillment centers. Amazon picks, packs, ships, and handles customer service and returns. Your products become Prime-eligible.
  • Fulfillment by Merchant (FBM): You store inventory and ship directly to customers yourself. You control the entire fulfillment process and maintain your own shipping standards.

Not sure which path is right for you? These Seller University modules break it down:

  1. Choose your fulfillment method — Overview of FBA, AWD, FBM, and MCF options
  2. Is FBA right for you? — Eligibility, Revenue Calculator walkthrough, and decision checklist
  3. Intro to Fulfillment by Merchant (FBM) — Performance standards, Seller Fulfilled Prime, and setup

How FBA Works and When It Makes Sense

FBA can be a game-changer if you want to scale without managing logistics. Amazon handles the heavy lifting — literally. Here's where to learn more:

Shipping Settings & Getting Products to Customers

Once you've chosen FBA, you'll use the Send to Amazon workflow to ship inventory to fulfillment centers. Here's how to get started:

Choosing the Right Fulfillment Strategy

The best strategy depends on your product type, volume, and business goals. Use these tools to make informed decisions:

💡 Pro Tip: Many successful sellers use a hybrid approach — FBA for fast-moving products and FBM for oversized or slow-moving items. Run the numbers with the Revenue Calculator before committing!

📚 Seller Central Resource Links

  1. Choose your fulfillment method
  2. Is FBA right for you?
  3. Intro to Fulfillment by Merchant (FBM)
  4. Send your first FBA shipment
  5. Estimate core selling and FBA fees

💬 LET'S TALK — YOUR TURN!

We want to hear from YOU! Drop a comment below and share:

  • 🤔 Are you currently using FBA, FBM, or a mix of both? What made you choose your approach?
  • 💡 What's one tip you'd give a new seller about fulfillment?
  • ❓ What fulfillment questions do you want answered at our Ask Amazon LIVE event at the end of the month?
  • 👉 Submit your questions now so our team can address them during the live session!

📅 Coming Up Next: Week 3 continues our learning journey — stay tuned! And don't forget to join us for the Ask Amazon LIVE Q&A at the end of the month where you can get your fulfillment questions answered directly by the Amazon team.

See you in the comments! 🚀

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