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📚 FREE Prime Day Guides: Seller University Has You Covered

de Seller_khUF6HPR2AHxu

hace 3 días

Hello sellers!

With Prime Day approaching, many of you are deep into preparation mode — and we want to make sure you know about the free, on-demand learning resources available to help you sharpen every aspect of your strategy.

Seller University's Prime Day & Holiday Readiness collection brings together step-by-step video guides and tutorials designed to help you make the most of the event — whether this is your first Prime Day or your tenth.

What You'll Find Inside

The collection covers key areas of Prime Day preparation, including:

Deals & Promotions: Walk-throughs on submitting Lightning Deals and Best Deals, creating coupons, and layering multiple promotional strategies for maximum visibility
Inventory & Fulfillment: Guides on planning FBA shipments, setting restock alerts, and ensuring your top products arrive at fulfillment centers on time
Advertising Fundamentals: Tutorials on campaign structure, keyword strategies, and budget pacing to help you capture Prime Day traffic
Listing Optimization: Modules on writing high-converting bullet points, image best practices, and making the most of A+ Content

Why These Resources Are Worth Your Time

These aren't high-level overviews — they're guided walk-throughs you can follow along with in Seller Central. They're especially useful if you want to:

Double-check your deal submission steps before deadlines close
Learn a new promotional tool you haven't tried before (e.g., Brand Tailored Promotions)
Train a team member who's helping with Prime Day for the first time
Revisit advertising fundamentals to make sure nothing's been missed

Where to Start

Not sure where to begin? Here are three modules worth bookmarking:

Deals Submission Walkthrough - Confirm you've completed every step before the sourcing window closes
Prepare for Prime Day - Validate your stock levels and shipment timelines
Coupon Creation Guide - Set up promotional offers that stack with your existing deals

Visit the Prime Day & Holiday Readiness collection in Seller University to explore all available guides.

_________________________________

💬 We Want to Hear from You!

Have you used Seller University guides before? If so, what's the most useful thing you've learned?

Are there Prime Day topics you wish had more in-depth tutorials? What learning modules would you suggest the Seller University team create next?

Share your experiences and suggestions in the comments below — your feedback helps shape future content! 👇

2 votos

0 votos

199 visitas

0 respuestas

Actividad más recientehace 3 días

Total disillusionment

de Seller_7QIJ9Mgbs1gge

hace 5 días

Well, I remember 11 years ago .... reading messages like mine now, when I first started my journey on Amazon in 2015. I kept thinking: "What could have happened to this seller, to make a post like this?" Let me share: Being slowly beaten down by Amazon year after year after year.

And the percentage they take!!! A whopping 70%. With our production costs fixed between 18-20%, our profit is a meager 10%.

We've been working hard building up our DTC sales and wholesale with nearly 70 stores nationwide that carry our brand. So, we will be fine.... without the pittance from Amazon.

As products sell out, we will not restock. Our FBM items are also slowly disappearing. It feels like breaking up from an abusive marriage. It's personal for every seller who comes to this juncture. One that cannot be resolved with a helpful post from a fellow seller. We are sadly.... done.

19 votos

0 votos

375 visitas

7 respuestas

Actividad más recientehace 13 horas

Feeling pretty discouraged after 12 years of selling

de Seller_SMosRIOdC1dWg

hace 7 días

I opened my Amazon seller account on 01/07/2014. I've been selling here for over 12 years.

The reality is I could have sold 10 times the volume I have over those years if I had wanted to aggressively scale. Instead, I've always tried to keep things manageable, take care of customers, and maintain a clean account.

I'm a very small-volume seller, so one defect can have a massive impact on my business. Yesterday I shipped an order on time, but I forgot to enter the tracking number. The package is already on its way to the customer and will be delivered without issue, but because I missed that one step, I now have a defect and have effectively lost the Buy Box again for 30 days.

What makes this so discouraging is that it feels like none of my history matters. I've spent 12 years building my account, maintaining good metrics, and trying to do things the right way. One simple oversight seems to outweigh more than a decade of good performance.

I'm not trying to avoid responsibility. I made the mistake and I own it. I just wish there was some consideration for seller history and overall performance. Most ecommerce platforms I've sold on seem to look at the bigger picture. Amazon often feels completely unforgiving, especially for low volume sellers.

My question is whether Seller Support ever takes a seller's long-term history into account when reviewing situations like this. Has anyone had success getting a defect removed when the item was shipped on time and the only issue was forgetting to upload tracking?

Maybe I'm just venting, but after 12 years of selling, it's hard not to feel defeated when one small oversight seems to outweigh years of doing the right thing.

29 votos

0 votos

754 visitas

12 respuestas

Actividad más recientehace 10 horas

How can an FBM listing be set as “Non-returnable”?

de Seller_u94BIXCKacoJ3

hace 19 horas

Hello sellers,

I noticed that some FBM products show the following message on the returns page:

Returns | Non-returnable

I’d like to know how this setting is configured.

• Is it controlled through Return Settings?

• Is it automatically determined by the product category?

• Can FBM sellers manually mark a product as non-returnable?

• Are there any requirements or restrictions for this status?

Any insights would be greatly appreciated. Thank you!

2 votos

0 votos

45 visitas

3 respuestas

Actividad más recientehace 8 horas

Amazon Removed "Contact Customer" for Critical Reviews?

de Seller_WDCzw6uC9V0N8

hace 5 días

I just noticed that Amazon has removed the "Contact Customer" option when a critical review is left. Does anyone know why they made this change?

In many cases, negative reviews stem from issues that we're able to resolve by communicating directly with the customer, which often results in a much better experience for them. While we don't receive low-star ratings frequently, I'm concerned about how this change could impact our overall review rating in the future if we no longer have the opportunity to address customer concerns directly.

Has anyone else experienced this, or heard any explanation from Amazon?

5 votos

0 votos

198 visitas

5 respuestas

Actividad más recientehace 3 días

The New Seller News Mobile Experience Is Here!

de Seller_xkwDczt8sPSmx

hace 6 días

Hello sellers,

We've enhanced the Seller News experience within the Amazon Seller app, making it easier to stay informed while managing your business on-the-go.

The updated mobile interface helps you quickly find key updates and exclusive insights that keep you informed and ready to act. Here’s what’s new:

Home Page: Featured news and recent updates appear in one place. The updated layout puts what's new and relevant front and center, so you never miss what matters.
Smarter Filtering: Filter articles by date and topic to find relevant updates faster.
Bookmarks: Save important articles to read later. Your bookmarked news remains accessible whenever you need it.
Seller Forums Integration: Tap "Join the Conversation" on any article to see what other sellers are discussing and get feedback from Amazon experts.

To access Seller News, open your Amazon Seller app and go to the Stay Informed tab at the top of your home page, or find it in the app's main menu.

We'd love to hear from you! What type of news or updates do you find most valuable for running your business? Have you tried the new Seller News experience yet? Share your thoughts and feedback below! 👇

5 votos

0 votos

205 visitas

4 respuestas

Actividad más recientehace 4 días

Amazon is rejecting design patent infringement report on EXACT replicas of my product

de Seller_Eilm9nmL5Erwa

hace 3 días

Hello!

I finally received a design patent on the product I invented. There are several listings advertising exact replicas of my product and often steal our exact images. When I reported one such listing for design patent infringement, Amazon denied the claim stating "the products that you reported are not substantially the same as your patented design".

I have even purchased the product and confirmed that it is a 1 for 1 replica of my product. Can someone help me out with wording for my claim or an escalation path that worked for you?

Thanks!

1 voto

0 votos

57 visitas

11 respuestas

Actividad más recientehace 13 horas

Please Reconsider the Removal of Customer Contact for Critical Reviews

de Seller_ahcSSocO0Kaqj

hace 1 día

Legitimate sellers have been using this feature responsibly for years to improve the customer experience.

It allowed us to:

1. Offer courtesy refunds or solutions when appropriate.

Not in exchange for changing a review, but simply because it was the right thing to do. Products can be damaged in transit, arrive defective, or fail within the warranty period. Being able to reach out gave sellers an opportunity to make things right.

2. Start a constructive conversation.

Sometimes customers misunderstand how a product should be used, encounter an issue that is easily resolved, or simply have questions. A brief conversation often helps identify the root cause and leads to a better customer experience.

By removing the ability to contact customers who leave critical reviews, Amazon is eliminating one of the few meaningful ways that legitimate brands and sellers can proactively support customers after a negative experience.

This change does little to address the real problems on the platform, such as fake reviews or bad actors. Instead, it primarily impacts the brands that are genuinely trying to provide excellent products and customer service.

If you agree, UPVOTE and COMMENT to drive visibility, and ask Amazon to reconsider this decision for Brand Registered sellers who have demonstrated a commitment to customer satisfaction.

Please bring this functionality back - for sellers, for brands, and most importantly for Amazon customers, who will ultimately lose the opportunity to have their issues resolved directly and efficiently.

Ref: Effective immediately, the ability to initiate customer contacts on critical reviews has been removed.

The ability to initiate customer contacts on critical reviews has been removed to align with Amazon's communication policies. You can still respond when customers contact you first via the Messages.

7 votos

0 votos

31 visitas

2 respuestas

Actividad más recientehace 17 horas