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🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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HELP: Create removal order on Reserved items
by Seller_0XG16mTo42sWy

I am posting to the forums as a last ditch effort to contact a customer service agent who can ACTUALLY help me.

I have 3 products (same SKU) that have been put on reserve because the brand owner had a policy request against me. I do not have the receipt/invoice , and am not looking to fight the complaint to sell them, i only want them removed and sent back to me.

It has been 3 months of customer service back and forth, i have contacts amazon appeals through email and get a generic response with nothing helpful.

i need a FBA agent to actually help me fix this.

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Hi, I submitted my request for the brand registry couple days ago, I noticed that the related case status changed to "Answered case", but the status of my brand registry application still reads "Pending Review". I want to know what is the status of my application.

Case ID 17739128821

@Seller_4GjtS9k0cnHHv

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@Seller_nS0jcFQNDLG3e

@Seller_RSwABJNHpHnEZ

@Seller_sBlkYqzoth2k3

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Category browse node issue
by Seller_8x3sNQfLEdD3H
Amazon replied

Category browse node issue for ASIN: B0DJLN6NDK

Case ID: 17685993071(original)

Follow up case ID: 17713122391& 17724005131

ASIN: B0DJLN6NDK

The browse node is not correct for our product that Amazon has changed our product to and it has affected our sales greatly and also rankin

It is a “ eyelash growth serum” , and it must be under the following browse node:

Beauty & Personal Care›Makeup›Eyes›Eyelash Primers

It was originally in this category since the start, now on May 5, 2025 it moved to Beauty & Personal Care›Skin Care›Eyes›Serums, hence I requested them to change to my original category however today it has moved to a very broad category of Beauty & Personal Care›Skin Care›Eyes> Eye treatment products and these changes which has tanked our sales.

Currently it is under : Beauty & Personal Care›Skin Care›Eyes> Eye treatment products , which does not describe our product accurately. My product is basically an eyelash growth serum which is primarily for lash growth and not related to eye/ eye treatment like gels or under eye pads etc. It is only used on the upper lash line for promoting lashes growth hence the right category the most appropriate one will be:

Beauty & Personal Care›Makeup›Eyes›Eyelash Primers which is option A; if not the next best will be Beauty & Personal Care›Skin Care›Eyes›Serums which is Option B

I prefer option A.

I’ve been trying to revert them to the correct category, but without success. Here's what I've tried so far:

Manual Category Update: Attempted to change the category directly through the listing tool, but it didn’t work.

Contacting Support Daily: I’ve been calling Amazon Seller Support almost every day. They say they have assessed it but it is wrong and this affects my product ranking & sales badly, assures me they’ll fix it, but I always receive an email denying the category change request.

I feel like I’m stuck in a loop, and no one at support seems to escalate the issue properly or provide a meaningful resolution.

How can I get Amazon to change the category back to: Beauty & Personal Care›Makeup›Eyes›Eyelash Primers

Is there a way to escalate this to a team that can genuinely address the problem and resolve it.

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Brand Name Correction
by Seller_pRZaQjYw6Lmxs

Amazon is blocking a brand name correction on our listings.

The wrong brand name is listed on our products and we are trying to get it updated

We have provided live images of the product packaging with the UPC visible showing the correct brand

We want to avoid confusion for customers so they don't think they are getting the wrong branded items

Need help getting the brand name correction pushed through

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Suddenly unable to list items
by Seller_8cIsVssvO29X6

I have been a book and magazine seller on Amazon for 15 years. Suddenly, tonight, I am unable to list any book or magazine! I am not doing anything different than I have done for 15 years. My account is up to date - no problems with Health Page - no difficulty of any kind

When I attempt to list any magazine or book, I get the following message:

"No results found for your search query

Try using a different keyword or a product identifier."

Is this a glitch? Does anyone know?

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another a-z claim failure by amazon
by Seller_t1wjcsm1ScWQg

today, amazon granted a claim against me for an item not received. problem is, i used amazon shipping. the second problem, the order is over 6 months old and no longer in the postal system and can't be verified. how on earth was this claim even opened after this length of time and why was the claim granted when 99.9% of all my shipping is amazon shipping. i pay the extra to be covered. FAIL!!!

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Amazon's review team must be blind!
by Seller_am0YiKAjQKRMp

Amazon's review team must be blind!

A competitor placed an order in our store and reported to Amazon that our ASIN was a counterfeit(Just hours after we listed the ASIN and 2 were sold, notification came before Amazon shipped the orders). Our ASIN has nothing to do with their brand but Amazon removed the detail page:

------------------

Hello,

We received a report from a rights owner that you are listing counterfeit products. Sellers on Amazon.com are not allowed to create listings or detail pages for counterfeit goods.

We removed the content listed at the end of this email. We may let you list this product again if we receive a retraction from the rights owner. Their contact information can be found below.

Jason Ruiz

xxxx

How do I reactivate my listing?

Please visit the Account Health page in Seller Central (https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_nr) to appeal this listing deactivation. Please click on the "Appeal" link next to the listing in the "Product and Policy Violations" section on the account health page.

If the rights owner does not retract their complaint, or you do not provide supporting information, we may provide your contact information to the rights owner upon their request.

We consider allegations of counterfeit a serious matter and your account is under review. If we receive more complaints about your listings, we may not allow you to sell on Amazon.com.

To learn more about this policy, search for "Intellectual Property Violations" in Seller Central Help.

ASIN xxxx

Title xxxx

Infringement type Counterfeit

Complaint ID 17749844381

----------------------

What is your standard of identifying a counterfeit? Just a malicious order from competitors? If so, I can report every other seller in this way. Your team and rules are just numb and stupid. Check our detail page and inventory, then you will find this removal is ridiculous.

We are a brand seller and this ASIN is a non-branded item. It's impossible to identify the ASIN as a counterfeit, unless the review team are blind.

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Order # 113-5692279-2617820

Case # 17052404451

Hi Amazon Community Team,

We’re reaching out regarding feedback left on one of our orders that we believe is unrelated to our performance as a seller and should be reconsidered for removal.

Here’s the feedback left by the buyer:

"We were able to log in with my password and now it says the device is forbidden. Is this a firewall issue on my end?."

Entire feedback comment is a product review totally, but not a store review, so it is not within the scope of Feedback.

Entire feedback comment is a product review for an order that is unrelated to the condition, description of the product as NO.1 and NO.3 as below:

1- Contains obscene language

2- Contains seller-specific, personally identifiable information

3- Entire feedback comment is a product review

4- Entire feedback comment is about fulfillment or customer service for an order fulfilled by Amazon

We submitted a removal request via Feedback Manager, but were informed that the feedback does not violate the guidelines. The case is now closed, and we are unable to reopen it.

We’re asking for additional review and reconsideration.

What we are most looking forward to is helping us gone ahead and contacted internal relevant team, who could reach out to us in a new case directly, so that we can provide further explanation and corresponding evidence on this issue.

The comment unfairly impacts our seller performance metrics.

Feedback removal guidelines suggest that feedback not related to seller performance may be considered for removal.

We’ve seen other sellers receive help from Amazon Community Managers in similar situations, and we’re hoping for the same support here.

We would appreciate any assistance or guidance from @AmazonForumsModerator or other team members.As with most other cases, Seller Support were no help.

@Seller_8hQgfj6OVZYse

@Seller_FJwyF3iu5qxUY

@Seller_GEZPMc4CeQfh6

@Seller_1KYLYkgAlu4xX

@Seller_guPeMXBrBxqyU

, you guys have always been helpful.

Can you or one of your colleagues please look into this case? This matter is not only vital but also deeply significant to us!

Thank you so much for your time and attention!

Best regards

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Here is my dilemma. One of many selling on Amazon. I was approved to sell a Spiderman blanket. I purchased 60 of them at wholesale from a approved wholesaler. I received my shipment, created a listing (didn't make it myself just used the one already on the system) and sent in 48 of the blankets. On their way to the fulfillment center I get a notification I needed to apply to sell the blankets. They want to see the purchase of 100 or more dated the date of the notification or earlier. Now of course my invoice is going to show the purchase of 60 and not 100. If I had knew this prior to the notification I would have purchased the 100. Now I have 48 of these sitting at the warehouse and my listing is inactive. Has anyone else had this happen and how can I fix it?

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Safe T Claim
by Seller_kbMLeW1cYF5Ou

A buyer purchase a Honeywell Home RTH8560D for $95.39 as soon as she recieved it she requested a return and switch my New Product with an old RTH7600D honeywell i filed a safeT claimed send all the docs Amazon stated i should send include invoice, pics of the switch docs postage pics all was denied on 2 different occasions . When is it Amazon is going to put a stopping to these internet thieves ? amazon is enabling these online thieves to ROB US then denying us reimbursement when we file for Safe T claims. . Amazon need top paying these thieves money on first click .Let us have our items back so we can see if what is sent back is the item that was purchase . We are sick and tired of these online thieves.

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