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Seller_FJwyF3iu5qxUY
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Your Q1 2026 Handmade Newsletter is here, and it covers three important updates that directly impact how your listings appear, how you navigate Seller Central, and how customers discover your products. If you missed the email or want a quick recap, here's what you need to know and what to do next.

🔄 Handmade Catalog Reclassification: Action Required

Handmade listings worldwide are being reclassified into standard Amazon product categories. This is a big deal for discoverability. Your handcrafted products will now appear when customers search and browse in standard categories, not just within the Handmade store. More eyes on your work means more potential sales.

Here's what you need to do:

✓ Validate your newly assigned product types and item type keywords by downloading your Category Listings Report

✓ Review the reclassification guide and assign a Handmade classification attribute to your listings. This is how you maintain your Handmade designation

✓ Ensure all required attributes for your ASINs with newly assigned product types are complete. Update through Seller Central

You'll receive an email notification when reclassification of all Handmade products is complete globally. Don't wait. Start validating your listings now to avoid any disruption.

🖥️ Next Gen Selling Is Live

A refreshed selling experience called Next Gen Selling is now available, designed to make managing your business easier and more intuitive. Instead of navigating through multiple menus, your essential tools are organized into dedicated workspaces, everything grouped in one place.

Key benefits include simplified navigation, quick access to your most-used tools, and a customizable dashboard you can tailor to your workflow. You can toggle between Seller Central and Next Gen Selling anytime using the switch in the top right corner of your home page, so there's no pressure to commit. Try it out and see if it works for you.

📸 Main Image Best Practices: Boost Your Discoverability

High-quality product images are one of the biggest drivers of clicks and conversions. The newsletter reinforces these main image requirements to help your listings stand out:

✓ Pure white background (RGB 255, 255, 255)

✓ Product fills at least 85% of the frame

✓ Show the actual product only (no graphics, illustrations, or mockups)

✓ No text, logos, watermarks, or props

If your main images don't meet these standards, your listings may not perform as well in search results. Take a few minutes to audit your top-selling ASINs and update any images that fall short.

ℹ️ Resource: Amazon Handmade Image Requirements Best Practices

📅 Don't Forget: Marketing Events Calendar

Seasonal events offer marketing opportunities for eligible listings. Check the Marketing Events Calendar in Seller Central to review upcoming key dates and plan ahead. Note that the calendar is an overview and marketing placement is not guaranteed, but being prepared gives you the best shot.

💬 Share Your Experience

We covered a lot of ground here, from reclassification to a new Seller Central experience to image tips.

What's the update that caught your attention most, and how are you planning to tackle it? Whether you've already started making changes or you're still figuring things out, we'd love to hear what's on your mind.

Drop a comment below and share your thoughts. If this post was helpful, give it an upvote so other Handmade sellers can find it too! 👇

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Seller_aFmkWni6UxWhB
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A-to-Z Refund Despite Proof of Delivery
by Seller_aFmkWni6UxWhB
Amazon replied

Customer says not received → Royal Mail confirms delivery → photographic evidence shows customer receiving the parcel. The photograph shows the customer taking the parcel, getting an A-to-Z refund on top of that feels incredibly unfair. Anyone had this overturned?

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Seller_A9qb2XYhs3a4b
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Unusually Low "Featured Offer" Percentage
by Seller_A9qb2XYhs3a4b
Amazon replied

I've been dealing with a strange issue for I don't know how many months now. I sell my own products under my own brand, and there are no other sellers on my listings. My Featured Offer percentage used to be 100% for years, so much so that I actually hid that widget on my dashboard because it never changed, and I didn't think it ever would.

However, over the past year, my sales have dropped drastically, I am talking about a 60-70% decline. Meanwhile, my sales on other platforms are either steady or showing slight growth, which makes this Amazon situation even stranger. I’m doing my best to adapt to all platform changes and have been updating everything necessary for product reclassifications.

A few months ago, I unhidden the Featured Offer metric page, and I honestly couldn't believe my eyes. Even on my best days, it hovers around 40-45%. Today, it's down to 22%. I'm not seeing a drop in page traffic, so this whole thing makes zero sense to me.

Could this be related to the fact that all of my products require customization (print dimensions/options)?

Has anyone experienced something similar? If so, where should I look for troubleshooting?

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Seller_Ggt6s7zXEwLbA
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Support case 21527168891

Handmade listings used to have special fields: Production Method and a related field.

With the reclassification those fields are no longer accessible to sellers and are not publicly shown on product pages.

But those fields were not deleted - they remain in Amazon's backend.

Over time Amazon has changed policies for what is allowed on product pages - and so if a product is attempted to be edited but the hidden "production_method" field now has an issue under current policies - the update may fail and cannot be fixed. This includes AI generated updates to address the title length change.

In my case a Production Method field contained < br > html - which although still allowed in product descriptions apparently now causes an error in the production_method field - an error I cannot fix and an error which prevented the AI from updating a listing for the new title length requirement.

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Region Postage variances
by Seller_uelMDSWfdgdWU
Amazon replied

I am a handmade seller and I’m having issues with the cost of USPS rate increase for West coast region. I make earrings and I feel alot of customers don’t like paying shipping so high so I adjusted shipping amount but it affects my bottom line for west coast shipping. Can anyone suggest a better way, it would be ideal to be able to charge different rates for regions but I don’t know if that’s possible, any info appreciated, Trish

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Seller_Fsg3LYSqEQG2X
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Hi everyone,

I wanted to bring up a major pain point we face daily in Amazon Custom, and I'm hoping other sellers feel the same-or that Amazon developers might finally notice and address it.

Currently, the custom text alignment in the listing builder is strictly locked to the center. There is no option for sellers or buyers to choose left or right alignment.

This causes massive issues:

1. Design limitations: Many custom products, layouts, or fonts look unprofessional or awkward when forced exclusively into center alignment.

2. The "No-Win" Dilemma: We cannot manually shift or adjust the text alignment during fulfillment because the customer sees a centered preview when placing the order. If we change it to look better, we risk a return or an "Item not as described" claim because the physical product won’t match the preview the buyer approved.

3. No time for back-and-forth: With strict 1–2 day fulfillment windows, we simply don’t have the time to message customers and wait days for a response on how they want their text aligned.

Instead of rolling out secondary updates like font URL JSON fields, Amazon really needs to add proper text alignment controls (Left, Center, Right) to the Custom builder.

Are other sellers struggling with this? How do you handle it without risking returns or missing your shipping deadlines? Let's make some noise so developers take a look at this.

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Seller_rFWYPiLjE80Yp
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Seller support doesn't have phone support anymore and I am searching for help since 5 days.

There is confusion everywhere about total characters allowed per total bullets for handmade listings. Can i have 500 characters each 5 bullets and will the amazon algorithm scan the first 100 characters only? I'd be fine with that if it were true. Or do i have to have a max of 1000 characters total for all my bullets. In the 2nd case 250 chars isn't enough text as I have alot of product details and procedures to state for custom luxury products so that i can avoid unhappy customers. I need clarification on the updated total character limit allowed across all bullet points for Handmade listings. Help pages state that there is a 255-character limit per individual bullet point, with atleast 3 bullets but they don’t specify a maximum total allowed across all bullets combined and it doesn't say if i can spread my 2500 total existing characters across all bullets allowed as long as each doesn't exceed 255 chars. I previously understood there was a total limit of 1000 characters across all bullets, but I need to know if this has changed and what the current updated total character limit is for Handmade products. I need a clear answer on the total combined character limit policy for Handmade bullet points.

Please be clear and detailed in your replies @Seller_37l8i4vuvugjG @Seller_RSwABJNHpHnEZ@Seller_dnxnrsZIeTNo3 @Seller_khUF6HPR2AHxu @Seller_FJwyF3iu5qxUY@Seller_8hQgfj6OVZYse

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Seller_UJhC8MkpCAsMN
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I got an email stating my handmade listings have been reclassified by Amazon from guild. I was reclassified last year and all of my listings are good. Why did I get this email?

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Seller_jMn6HqQ2rXCRy
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Was everything reclassified again?
by Seller_jMn6HqQ2rXCRy

Are they reclassifying AGAIN?

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Seller_Hsu4J1u8sz4Lc
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@Seller_RSwABJNHpHnEZ@Seller_FJwyF3iu5qxUY@Seller_WIFV02H2XUFgS@Seller_b2AIUT8dwcS0Z@Seller_VygaQRBv4Ssmh@Seller_8hQgfj6OVZYse@Seller_hme3Wbydd1ihr@Seller_YeWcEeTwlVO93

I received several Suspected IP Violation notifications about a week ago and immediately edited/fixed the listings to comply, even though they were not actually infringing on anything. They just had common words that described the product spread out through the title that if put together would just happen to be a trademarked term. The violations would not disappear despite the edits and now the listings have been deactivated and my AHR score affected. I have opened a case with seller support, but they have been no help and I have not heard back from them for days now.

If any mod can take a look at the case and help get it sorted out, it would be greatly appreciated. Case ID : 21339815411

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Seller_Qp7D09NCRbW7u
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I have been rewriting my titles and adding highlights per Amazons new shortened length standards, however my edits which are saved on the backside (my side seller central) are not showing on the front side of amazon to the customer.

I have opened a case: 20834116451

I can't help but wonder if this is part of the remnants of the reclassification.

@Seller_WIFV02H2XUFgS@Seller_Udi0JNbTrsmUV @Seller_RSwABJNHpHnEZ - Can ya'll help please?

Is anyone else having issue with the edits you make on the backend showing up on the front end?

THis is going to be a very long process if what I change doesnt work

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About

About Handmade Community

Welcome to the Handmade Community, the place where makers share why Handmade is one of a kind!

Like the products you sell, members of the Handmade Community are unique, with special guidelines and questions. The Handmade Community helps makers find success selling in Amazon’s online store by providing an exclusive space where you can learn from and share knowledge with other makers who understand why Handmade is one of a kind.

Frequently Asked Questions

  1. Who is eligible for membership in the Handmade Community and how can I join?
    Only sellers approved to sell Handmade items in Amazon’s store are eligible to participate in the Handmade group. You will be automatically added to this group based on your eligibility. Interested in becoming a Handmade seller? See more details on the program here.
  2. I am an approved Handmade seller. Why don’t I have access to this group?
    We’re adding approved Handmade sellers to the community every few days, so there might be a short delay between the time you’re approved and when you can post. If you’ve been approved but don’t yet have access, please check back in a couple of days. In the meantime, visit elsewhere in the Seller Forums to ask a question or take part in a discussion.
  3. Who can contribute and post in the Handmade Community?
    Interaction and posting in this group is reserved for members only to allow for more focused conversations among Handmade sellers. To promote knowledge sharing across groups, all Forums members can read the Handmade Community threads.
  4. How do I opt-out of the Handmade Community?
    If you decide you don’t want to be a member of the Handmade Community, you may opt-out here at any time. Removal can take up to 7 business days.