Get over $50K in potential incentives when you start selling with Amazon. Learn how
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    Handmade Community

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    Handmade Community

    44K members
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    Seller_FJwyF3iu5qxUY
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    🎨 COMMUNITY CHECK-IN: What's Your Biggest Handmade Selling Challenge Right Now?
    by Seller_FJwyF3iu5qxUY

    We know selling handmade products on Amazon comes with its own unique set of hurdles, from reclassification confusion and brand registry changes to return headaches and handling time pressures. Whether you've been crafting and selling for years or just opened your Handmade shop, every artisan hits roadblocks along the way.

    This is your space to share openly about:

    ✓ Listing challenges — reclassification issues, product type errors, edits not saving, or locked fields

    ✓ Brand & registry — brand waiver changes, A+ content access, brand name visibility in search, or trademark questions

    ✓ Returns & refunds — prepaid label exclusions, SAFE-T claim denials for custom items, or return fraud on personalized products

    ✓ Shipping & fulfillment — handling time automation, carrier delays impacting OTDR, or shipping cost management

    ✓ Payments & fees — incorrect referral fees, coupon costs or unexpected subscription fees

    ✓ Visibility — session drops or products not appearing in "All Departments" search

    Why Your Voice Matters

    When you share your challenges here, you're helping the entire Handmade community. Other artisans facing similar issues can learn from your experience, and your feedback helps us identify where we can provide better support, clearer guidance, and more targeted resources for Handmade sellers specifically.

    Let's Hear It 👇

    Drop a comment below and tell us:

    • What's the single biggest challenge you're facing as a Handmade seller right now?
    • Is this a new issue or something you've been dealing with for a while?
    • What kind of content or resources would help you most, step-by-step guides, policy explainers, community discussions, or something else?

    You're not alone in this. Our Handmade community is here to support each other, share what's working, and tackle challenges together. We're listening and your input directly shapes the content and resources we create for this group.

    Looking forward to hearing from you! If this post resonates, give it an upvote so more Handmade sellers can find it. ⬆️

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    Seller_2azHBWt7FzGTG
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    Handmade Listings Removed!!!!
    by Seller_2azHBWt7FzGTG

    Just received an email from Handmade Can ada (I do not sell in Can ada) that my handmade account and listings are now deactivated.

    I contacted seller support

    Case id

    22007675531

    22008643691

    who told me:

    You will need to appeal the decision that removed your Handmade selling privileges by emailing handmade-store-appeal-review@amazon.com and then told me also to email handmade can ada since the original email came from Can ada.

    I did as instructed and gave a detailed instruction, image and video word document.

    They responded back and said no go.

    Contacted seller support again who this time actually looked at my account and said I needed to fix Amazon Can ada account (I do not sell in Can ada).

    Appears my IRS document was missing so I added it. Seller support said good to go and told me to then email the U S A handmade integrity team after initially instructing me to email the Can ada integrity team saying that the Can ada team had the power to deactivate my handmade count in U S A. ??????

    Just heard back that my handmade account is fully restored but there is no way to reactivate the 700+ deactivated listings!!!!

    What a mess!!! All because of a document needed in a marketplace that I do not even sell in which I deactivated and marked inactive years ago!!!

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    Seller_M8DB4ikDs2U5w
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    Featured Offer Drop to less than 10% on Handmade Custom FBM Listings - Case ID-21843102381
    by Seller_M8DB4ikDs2U5w
    Amazon replied

    @Kai_Amazon

    I was told to open a case and a new forum post regarding the ongoing Featured Offer percentage drop that many handmade sellers are experiencing. Can a moderator review my case ID-21843102381 and escalate to the appropriate team?

    I noticed the drop around July 24, 2026. We had always had a Featured Offer in the 80-100%. Since that date, it has dropped and now is in the single digits. Sales declined immediately and are not recovering. Our best sellers no longer sell.

    We have removed our shipping charges and now offer free shipping.

    We have also reduced our handling time from 5 days to 3 days on most items.

    We are a Handmade and Custom FBM seller. Our listings are suddenly showing 0% to 10% Featured Offer rates since the end of July.

    Any help and insight is greatly appreciated.

    @Sandy_Amazon

    @Manny_Amazon

    @Michelle_Amazon

    @Dougal_Amazon

    @Danny_Amazon

    @Cooper_Amazon

    @Ana_Amazon

    @Billy_Amazon

    @Indy_Amazon

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    Seller_MhkUK2rvJwf6E
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    Can't Sell on Amazon Handmade Anymore
    by Seller_MhkUK2rvJwf6E
    Amazon replied

    I have been selling on Amazon Handmade for years with no issues. However, a few weeks ago I got an email from Handmade saying that I couldn't sell on it anymore and had to appeal it. I have been appealing it for weeks now but can't get back in. I have been sending them the exact things they have asked for, but within a few minutes I get an automated email back telling me that I what I sent was insufficient. I need help restoring my Handmade privileges. I do not know what to do anymore about this situation and just want to be able to continue selling on Amazon Handmade. My case ID is 21651366131

    @Seller_8hQgfj6OVZYse @Seller_tcOolKYxUxSYB @Seller_GEZPMc4CeQfh6 @Seller_OCMNYFBMz0qlj @Seller_RSwABJNHpHnEZ @Seller_q5VULSdzfEHW0 @Seller_hzIJKXzwjDVso @Seller_ZMgYkp0cgrVoe @Seller_NKThfzyLqL5QW @Seller_9Kb3jdNMszN2C @Seller_37l8i4vuvugjG @Seller_j9Bd91CW3ZVpr @Seller_RsATYbG9XP0HP @Seller_JT2cdQLa0Oueg @Seller_RTAKHeZqlPLvF @Seller_Udi0JNbTrsmUV @Seller_aEROSwwdnzGiU @Seller_FJwyF3iu5qxUY @Seller_l7Jtck9jxnEA0 @Seller_hme3Wbydd1ihr @Seller_aEROSwwdnzGiU@Seller_5zI0wsS66MHFL

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    Seller_9QgNpDpg9Qs26
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    Store deactivated due to lack of use.
    by Seller_9QgNpDpg9Qs26

    How do I reopen my store? "Lack of activity" or something like that.

    Thank you for any advice

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    Seller_zAnMVq3EDMJnp
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    URGENT: 10-Year Handmade Seller - Entire 440 Listing Catalog Deactivated (Guild Entitlement Issue)
    by Seller_zAnMVq3EDMJnp
    Amazon replied

    This is an urgent request for human assistance. @Joey_Amazon @KJ_Amazon @Cooper_Amazon @Beth_Amazon @Michelle_Amazon @Manny_Amazon @Veronica_Amazon @Susie_Amazon

    Yesterday (September 4), my entire catalog of 440 Handmade listings went inactive simultaneously with zero prior warning, account health flags, or performance notifications. I have been an active, compliant Amazon Handmade artisan for over 10 years, and my Account Health dashboard is in perfect standing with zero issues.

    When I contacted support, I was instructed to submit a maker verification appeal with details about my production process and workshop photos to the Handmade appeal review email address. I submitted a comprehensive breakdown along with workspace photos and video proof of my production. Just 20 minutes later, I received an automated rejection email. A 20-minute turnaround makes it clear this was processed by an automated system filter rather than reviewed by a human member of the Handmade Integrity Team.

    My account status remains healthy, but my entire Handmade catalog and Guild entitlement have dropped. I have severed all cross-border connections, verified my billing settings, and provided direct proof of my handcrafting process.

    I am asking a forum moderator to please escalate my case to a human on the Handmade Support or Integrity Team so my artisan verification and catalog can be manually reviewed and restored.

    Brand Name: Florama Natural Jewelry

    Merchant Token ID: A24ZIU69AQ6SNI

    Account Health: Healthy (No Policy Warnings)

    Cc: @Kelly_Amazon @Lola_Amazon @Kris_Amazon @Yujiro_Amazon @Connor_Amazon @JiAlex_Amazon @Rose_Amazon @Nano_Amazon @priscilla_amazon @Roberto_Amazon @Micah_Amazon @Topher_Amazon @Ken_Amazon

    Thank you for any assistance or escalation you can provide.

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    Seller_DXn4vKIdfMfRg
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    40+ items requested to be returned, waiting months
    by Seller_DXn4vKIdfMfRg
    Amazon replied

    Months ago, i requested all of my stock to be sent back to me and the majority arrived to my house. 40+ still have not been returned to me but i was charged as soon as Amazon marked it “shipped”. What can i do to either get my money back or find out where my items are?

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    CPC Documents
    by Seller_hc4g0DCxdpVSQ

    Hello sellers, some of my listings were deactivated today due to a CPC requirement; I have already submitted the documents via a support case, and they are currently under review. How can I check the status of the review process for the requested documentation so I can reactivate my listings?

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    Seller_FJwyF3iu5qxUY
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    ✅ Verify Your Handmade Listings Are Correctly Classified
    by Seller_FJwyF3iu5qxUY
    Amazon replied

    Your Handmade listings have been reclassified to standard Amazon product types, meaning your products can now appear when customers search and browse in standard categories, in addition to appearing in the Handmade store. This also gives you access to tools like the Listing Quality Dashboard (LQD). But how do you confirm everything is classified as Handmade?

    Here's how to verify your listings are correctly classified:


    🔍 Check Your Product Detail Page

    Visit your product's detail page on Amazon.com as a customer would see it. A correctly classified Handmade listing will show the Handmade badge visible on the detail page.

    If the Handmade badge is missing or your product no longer appears in the Handmade store, this could indicate that your listing is missing the Handmade classification attribute.


    📋 Review Your Listings in Seller Central

    Navigate to Inventory > Manage All Inventory, find your listing, and click Edit. Under the Product Details tab, verify two things:


    Your product type matches what you'd expect. For example, you should see "Shoes" rather than the old legacy "Guild Shoes" format. If you still see a "GUILD_" prefix, your listing may need action.


    The Handmade Classification field. This field should show one of: Handcrafted, Hand-Altered, Hand-Designed, Upcycled, or Repurposed. If it shows “Unclassified” or is missing entirely, update it from the Edit Listing page or via bulk upload through the Category Listing Report.


    ⚠️ Contact Seller Support If


    ✓ Your listing appears without the Handmade badge

    ✓ You cannot see or edit the Handmade Classification field

    ✓ Your product no longer appears in the Handmade store


    💬 Share Your Experience


    Have you verified your listings since reclassification? What tips would you share with fellow artisans?

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    Seller_XvDG6niGg4GYG
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    Nightmare: After 10 Years, I May Have to Rebuild All My Listings from Scratch. Handmade Team, Please Explain.
    by Seller_XvDG6niGg4GYG
    Amazon replied

    Today I opened a case because I can't edit my existing product listings. I need to apply for and prove that the products I'm selling are under my own brand (Brand waiver).

    "We restrict the sale of certain products, brands, and categories to ensure our buyers only receive products from qualified sellers. Complete all product identity fields, including External Product ID, before starting your application."

    Because the AI ​​couldn't accurately transfer my case to the handmade team, I received a nightmarish reply from Amazon Selling Partner Support, which stated:

    "Please be aware that existing listings with a brand name cannot be changed to 'Generic' due to Amazon's product integrity policies. This means you will need to create new listings for your products using the Generic brand option."

    I can't imagine the consequences if this reply is true.

    I urgently need an explanation from the handmade team. Case ID: 21884320981

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    Seller_FAbHlFb9SGv9b
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    Handmade Reclassification Explantion
    by Seller_FAbHlFb9SGv9b

    @Seller_FJwyF3iu5qxUY

    I have been an Amazon Handmade seller since the program’s early days, with consistent year-over-year growth.

    In 2024, my store exceeded $140K in sales. I was on track to match that performance in 2025 until the recent Handmade reclassification changes began impacting my listings.

    Despite ensuring all products were properly categorized and fully compliant with Amazon’s guidance, my store experienced a sudden and severe loss of visibility and sales. Revenue dropped over 50% during the reclassification period, and I closed the year down 30% compared to 2024.

    Based on current trends, my store is projected to perform 60–70% below 2024 levels.

    This outcome appears to be shared by hundreds of Handmade sellers who followed Amazon’s instructions yet experienced the opposite of the promised increase in visibility.

    Can Amazon please clarify:

    How reclassified Handmade listings are expected to retain historical ranking and relevance

    Why compliant sellers are seeing major sales declines instead of increased discoverability

    Whether any corrective measures are planned for affected Handmade sellers

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    About

    About Handmade Community

    Welcome to the Handmade Community, the place where makers share why Handmade is one of a kind!

    Like the products you sell, members of the Handmade Community are unique, with special guidelines and questions. The Handmade Community helps makers find success selling in Amazon’s online store by providing an exclusive space where you can learn from and share knowledge with other makers who understand why Handmade is one of a kind.

    Frequently Asked Questions

    1. Who is eligible for membership in the Handmade Community and how can I join?
      Only sellers approved to sell Handmade items in Amazon’s store are eligible to participate in the Handmade group. You will be automatically added to this group based on your eligibility. Interested in becoming a Handmade seller? See more details on the program here.
    2. I am an approved Handmade seller. Why don’t I have access to this group?
      We’re adding approved Handmade sellers to the community every few days, so there might be a short delay between the time you’re approved and when you can post. If you’ve been approved but don’t yet have access, please check back in a couple of days. In the meantime, visit elsewhere in the Seller Forums to ask a question or take part in a discussion.
    3. Who can contribute and post in the Handmade Community?
      Interaction and posting in this group is reserved for members only to allow for more focused conversations among Handmade sellers. To promote knowledge sharing across groups, all Forums members can read the Handmade Community threads.
    4. How do I opt-out of the Handmade Community?
      If you decide you don’t want to be a member of the Handmade Community, you may opt-out here at any time. Removal can take up to 7 business days.