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    Handmade Community

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    Handmade Community

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    Seller_FJwyF3iu5qxUY
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    🎨 COMMUNITY CHECK-IN: What's Your Biggest Handmade Selling Challenge Right Now?
    by Seller_FJwyF3iu5qxUY

    We know selling handmade products on Amazon comes with its own unique set of hurdles, from reclassification confusion and brand registry changes to return headaches and handling time pressures. Whether you've been crafting and selling for years or just opened your Handmade shop, every artisan hits roadblocks along the way.

    This is your space to share openly about:

    ✓ Listing challenges — reclassification issues, product type errors, edits not saving, or locked fields

    ✓ Brand & registry — brand waiver changes, A+ content access, brand name visibility in search, or trademark questions

    ✓ Returns & refunds — prepaid label exclusions, SAFE-T claim denials for custom items, or return fraud on personalized products

    ✓ Shipping & fulfillment — handling time automation, carrier delays impacting OTDR, or shipping cost management

    ✓ Payments & fees — incorrect referral fees, coupon costs or unexpected subscription fees

    ✓ Visibility — session drops or products not appearing in "All Departments" search

    Why Your Voice Matters

    When you share your challenges here, you're helping the entire Handmade community. Other artisans facing similar issues can learn from your experience, and your feedback helps us identify where we can provide better support, clearer guidance, and more targeted resources for Handmade sellers specifically.

    Let's Hear It 👇

    Drop a comment below and tell us:

    • What's the single biggest challenge you're facing as a Handmade seller right now?
    • Is this a new issue or something you've been dealing with for a while?
    • What kind of content or resources would help you most, step-by-step guides, policy explainers, community discussions, or something else?

    You're not alone in this. Our Handmade community is here to support each other, share what's working, and tackle challenges together. We're listening and your input directly shapes the content and resources we create for this group.

    Looking forward to hearing from you! If this post resonates, give it an upvote so more Handmade sellers can find it. ⬆️

    1 vote
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    Seller_XyGqg27YVvaGz
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    Featured Offer Drops to 0% on Handmade Custom FBM Listings
    by Seller_XyGqg27YVvaGz
    Amazon replied

    ​Hi, I am experiencing the featured offer issue and would appreciate it if a forum moderator could escalate Case IDs 21614506891 and 21614022561 to the technical team.

    ​I am the sole seller, brand owner, and creator of my handmade custom items. Since August, my Business Report shows 0% Featured Offer percentage across all of my FBM listings. When checking on an ASIN-by-ASIN basis, the rates are showing around only 7%–15%.

    ​I have already tried the following troubleshooting steps with no improvement:

    ​Shipping Settings: Switched all FBM listings to Free Shipping, but there has been zero change in Featured Offer eligibility.

    ​Handling Time: Because all items are handmade and custom-crafted by me, reducing the handling time below 2 days is physically impossible.

    ​Despite opening Case IDs 21614506891 and 21614022561, Seller Support has provided no resolution while sales have completely stopped.

    ​This is clearly a widespread technical or metric reporting glitch specifically impacting Handmade, Custom, and FBM listings.

    ​Could a forum moderator please escalate these cases to the internal technical team to investigate:

    ​Why single-seller Handmade/Custom FBM listings are suddenly showing 0% to 15% Featured Offer rates?

    ​Whether recent Featured Offer calculation changes are improperly penalizing handmade products that require standard custom production handling time?

    2 votes
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    Seller_A9qb2XYhs3a4b
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    Unusually Low "Featured Offer" Percentage
    by Seller_A9qb2XYhs3a4b
    Amazon replied

    I've been dealing with a strange issue for I don't know how many months now. I sell my own products under my own brand, and there are no other sellers on my listings. My Featured Offer percentage used to be 100% for years, so much so that I actually hid that widget on my dashboard because it never changed, and I didn't think it ever would.

    However, over the past year, my sales have dropped drastically, I am talking about a 60-70% decline. Meanwhile, my sales on other platforms are either steady or showing slight growth, which makes this Amazon situation even stranger. I’m doing my best to adapt to all platform changes and have been updating everything necessary for product reclassifications.

    A few months ago, I unhidden the Featured Offer metric page, and I honestly couldn't believe my eyes. Even on my best days, it hovers around 40-45%. Today, it's down to 22%. I'm not seeing a drop in page traffic, so this whole thing makes zero sense to me.

    Could this be related to the fact that all of my products require customization (print dimensions/options)?

    Has anyone experienced something similar? If so, where should I look for troubleshooting?

    4 votes
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    Seller_UJhC8MkpCAsMN
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    I got an email today about reclassification, did anyone else get an email?
    by Seller_UJhC8MkpCAsMN
    Amazon replied

    I got an email stating my handmade listings have been reclassified by Amazon from guild. I was reclassified last year and all of my listings are good. Why did I get this email?

    6 votes
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    Seller_M8DB4ikDs2U5w
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    Featured Offer Drop to less than 10% on Handmade Custom FBM Listings - Case ID-21843102381
    by Seller_M8DB4ikDs2U5w
    Amazon replied

    @Kai_Amazon

    I was told to open a case and a new forum post regarding the ongoing Featured Offer percentage drop that many handmade sellers are experiencing. Can a moderator review my case ID-21843102381 and escalate to the appropriate team?

    I noticed the drop around July 24, 2026. We had always had a Featured Offer in the 80-100%. Since that date, it has dropped and now is in the single digits. Sales declined immediately and are not recovering. Our best sellers no longer sell.

    We have removed our shipping charges and now offer free shipping.

    We have also reduced our handling time from 5 days to 3 days on most items.

    We are a Handmade and Custom FBM seller. Our listings are suddenly showing 0% to 10% Featured Offer rates since the end of July.

    Any help and insight is greatly appreciated.

    @Sandy_Amazon

    @Manny_Amazon

    @Michelle_Amazon

    @Dougal_Amazon

    @Danny_Amazon

    @Cooper_Amazon

    @Ana_Amazon

    @Billy_Amazon

    @Indy_Amazon

    2 votes
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    Seller_Qp7D09NCRbW7u
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    Case ID 21689543311 Featured Offer Percentage Suddenly Dropping on Handmade Listings
    by Seller_Qp7D09NCRbW7u
    Amazon replied

    Case ID 21689543311 – Featured Offer Percentage Suddenly Dropping on Handmade Listings

    I am hoping an Amazon forum moderator can please review and escalate Case ID 21689543311.

    I am an established Amazon Handmade seller, brand owner, and manufacturer of my products. I am the only seller of my handmade items, and my account has historically maintained approximately a 99% Featured Offer rate.

    My Featured Offer percentage has now suddenly dropped from 99% to 50%, and my Business Reports show many established Handmade listings with Featured Offer percentages of only approximately 20%–40%.

    There are no competing sellers on these products.

    I opened Case ID 21689543311 and provided Seller Support with my Business Report, screenshots, and examples of affected listings. Support investigated one of my affected Handmade listings and confirmed that:

    * My offer is eligible for the Featured Offer

    * My offer is currently the Featured Offer

    * The listing is correctly classified

    However, they did not explain why the same listing and many other Handmade listings are suddenly reporting Featured Offer percentages as low as 20%–40%.

    Instead, I received a general explanation about competitive dynamics, pricing thresholds, performance criteria, and catalog-wide Featured Offer calculations.

    This does not appear to address the issue I reported.

    I am the only seller on these handmade products, my account historically maintained approximately 99% Featured Offer, and this decline occurred suddenly rather than gradually.

    I am also concerned because other Handmade and Custom sellers are reporting very similar sudden Featured Offer declines beginning around late July, including sellers who historically maintained near 100% Featured Offer and are the only sellers of their products.

    I am not asking for advice on how to compete for the Featured Offer. I am asking Amazon to investigate whether there is a technical or reporting issue affecting Handmade and Custom listings.

    Specifically, could a forum moderator please have Case ID 21689543311 escalated to the appropriate internal technical team to determine:

    * Why Handmade listings where I am the only seller are suddenly recording Featured Offer percentages of approximately 20%–40%

    * Whether the Featured Offer percentage is being calculated and reported correctly for Handmade/Custom listings

    * Whether recent Featured Offer system changes have affected Handmade/Custom listings

    * Whether there is a broader issue affecting multiple Handmade and Custom sellers

    I would greatly appreciate an internal technical review rather than another general explanation of how the Featured Offer works.

    Thank you.

    @Seller_FJwyF3iu5qxUY

    @Seller_8hQgfj6OVZYse

    @Seller_l7Jtck9jxnEA0

    @Seller_FJMRkAyEboZYQ

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    Seller_XyGqg27YVvaGz
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    Single-seller 100% custom FBM listings showing only 40–50% Featured Offer Rate (No orders for 2+ weeks)
    by Seller_XyGqg27YVvaGz
    Amazon replied

    Hi everyone,

    I am looking for advice or help from forum moderators regarding my Featured Offer (Buy Box) percentage on my 100% customized handmade items.

    The Issue:

    I am the sole seller on these ASINs with zero competing sellers. However, my Featured Offer rate is stuck at 40–50% across all my FBM custom listings, and I have received zero FBM personalized orders for over two weeks.

    Support's Acknowledgment:

    A Seller Support associate explicitly acknowledged that a 40–50% Featured Offer percentage for a sole-seller customized product is unusual and suggested it could be a backend eligibility glitch or an algorithm evaluation error.

    Actions Already Taken:

    Verified Account Health is in good standing.

    Switched pricing to Free Shipping to remain competitive.

    Enabled Shipping Settings Automation (SSA) on my shipping template.

    Checked handling settings and updated required product attributes after the Handmade category reclassification.

    Support Cases Contacted:

    I have contacted Seller Support twice, but ultimately received automated template responses stating the algorithm is confidential:

    Case ID: [21614506891]

    Case ID: [21614022561]

    Representative ASIN: [B0F45RZS63] / SKU: CP-FLORAL-AURORA

    Since there are no other sellers on my listings and Support agreed this scenario is unusual, losing the Featured Offer 50% of the time seems like an account-level backend glitch that is severely impacting my sales.

    Has anyone experienced this with custom sole-seller ASINs, or could a forum moderator kindly look into this case?

    Any help with this would be greatly appreciated.

    @Kai_Amazon

    @Sandy_Amazon

    @Manny_Amazon

    @Michelle_Amazon

    @Dougal_Amazon

    @Danny_Amazon

    @Cooper_Amazon

    @Ana_Amazon

    @Billy_Amazon

    @Indy_Amazon

    2 votes
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    Seller_gwzuNYC3ogYNo
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    Can EVERYONE who has recently lost BRAND (WAIVER OR REGISTRY) BENEFITS post HERE
    by Seller_gwzuNYC3ogYNo
    Amazon replied

    It appears this has been happening over the course of the last month and old posts are not receiving a response.

    Maybe we will garner more attention than 6 or 7 separate posts. Post what you are seeing, case numbers, contact info, solutions?

    @Seller_FltQKiI5GLyiv@Seller_xlf3vF516IRli @Seller_tfJYchbIZsTUy@Seller_QNFPFPjPIQoCZ@Seller_ZciP72UwlNf6c@Seller_AozTIj6dEOOkb @Seller_FJwyF3iu5qxUY@Seller_t9kvdr2yixQej

    9 votes
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    About

    About Handmade Community

    Welcome to the Handmade Community, the place where makers share why Handmade is one of a kind!

    Like the products you sell, members of the Handmade Community are unique, with special guidelines and questions. The Handmade Community helps makers find success selling in Amazon’s online store by providing an exclusive space where you can learn from and share knowledge with other makers who understand why Handmade is one of a kind.

    Frequently Asked Questions

    1. Who is eligible for membership in the Handmade Community and how can I join?
      Only sellers approved to sell Handmade items in Amazon’s store are eligible to participate in the Handmade group. You will be automatically added to this group based on your eligibility. Interested in becoming a Handmade seller? See more details on the program here.
    2. I am an approved Handmade seller. Why don’t I have access to this group?
      We’re adding approved Handmade sellers to the community every few days, so there might be a short delay between the time you’re approved and when you can post. If you’ve been approved but don’t yet have access, please check back in a couple of days. In the meantime, visit elsewhere in the Seller Forums to ask a question or take part in a discussion.
    3. Who can contribute and post in the Handmade Community?
      Interaction and posting in this group is reserved for members only to allow for more focused conversations among Handmade sellers. To promote knowledge sharing across groups, all Forums members can read the Handmade Community threads.
    4. How do I opt-out of the Handmade Community?
      If you decide you don’t want to be a member of the Handmade Community, you may opt-out here at any time. Removal can take up to 7 business days.