I realized something today after buying a gift on Amazon.
The product arrived great, but I still had to go out and buy a gift bag separately. I even searched online, but most options were bulk packs of 10–20 generic bags.
It made me think:
Why doesn’t Amazon allow sellers to offer a simple branded gift bag add-on directly inside the listing?
Something like:
“Add official branded gift bag +$3”
Not generic Amazon wrapping — the actual brand experience.
As a customer, I’d absolutely pay for it.
And as a seller, it seems like such a missed opportunity for:
- better gifting experience
- higher AOV
- stronger branding
- better customer satisfaction
Especially for categories like jewelry, toys, beauty, candles, pet gifts, etc.
Curious if other sellers/customers feel the same.