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Seller_89F6u6dFSuIkS
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Results for "vine"

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Seller_89F6u6dFSuIkS
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I no longer like Vine reviews.

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Seller_9fygApC0TwSQf
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This is obviously an FBA or carrier problem. Please tell me how to address this properly.

Reporting the review does nothing.

The Community Help email does nothing.

Launch PPC is costing a fortune and this 1-star review is killing my listing.

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Seller_A6yYeswco549y
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Posting this as a caution for anyone considering Amazon Vine for your newly-listed products. While Vine can absolutely help with early review count, there are some real downsides sellers should factor in.

1) Vine isn’t “free reviews” — Amazon still gets paid (by you)

Yes, Vine can kickstart early reviews, but Amazon still wants the enrollment/transition fees. On top of that, you’re eating product cost and the opportunity cost of units that could’ve gone to real buyers. If you’re tight on margin, the math matters.

2) Vine Voices are not vetted as competent product testers

They’re “active reviewers,” not trained evaluators or even necessarily your target customer. In the beauty/grooming categories, that leads to reviews that are:

-factually wrong (claims about ingredients/results that aren’t accurate)

-based on assumptions rather than real use

-weirdly confident opinions that don’t align with the product’s intended use.

-Just plain dumb (ordering a product that smells like Rosemary and then complaining that it smells like rosemary)

3) Misuse is common — and it can drag your star rating early

Grooming products are especially vulnerable here because application and expectations vary a lot. With beard balm / hair oil / moisturizers, Vine reviewers will sometimes:

-use too much (then complain it feels heavy/greasy)

-use too little (then complain it “does nothing”)

-skip basic usage guidance (then rate low based on the wrong outcome)

Early on, a couple of low ratings hit harder because there’s not enough volume to average it out, and Amazon seems to weight these bogus reviews very heavily, in an arbitrary way, in the overall rating.

4) “Free” reviewers are not the same as paying customers

A big reality: many Vine orders happen because the product is free, not because the person actually wants it. That can introduce bias:

-they didn’t actively choose the product at its price point

-they may not even be the right audience (or have the right need)

-they can start from a “prove it to me” mindset and judge harshly

So you end up sampling people who might never purchase the product with their own money — and their reviews aren’t always representative of your real buyer.

My takeaway (as a brand owner)

Vine is a tool for review velocity, not necessarily review integrity or buyer-representative feedback. It can help you escape the zero-review problem, but it can also inject noise or even long-term damage—especially for nuanced products where correct use matters - since Amazon most definitely does NOT vet their Vine "Voice" selections, regardless of what they claim when peddling this costly program.

If you’ve used Vine in beauty/grooming, I’d love to hear:

-Did it improve conversion meaningfully, or just increase review count?

-Any tactics you used to reduce misuse/misunderstanding (without violating policy)?

-Would you do it again?

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Seller_xo4Akj7FBBnfC
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Seller_A6yYeswco549y
If you’ve used Vine in beauty/grooming, I’d love to hear:

We've always avoided Vine for the simple reason that buyers who don't pay for your product never seem to value it.

However plenty of other sellers have abandoned the program after concluding that it attracts too many clueless, low-effort reviewers looking for attention.

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Seller_A6yYeswco549y
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That's reassuring. At least I'm not the only one who found it more harmful than helpful. I started using the Vine program, but then ended each campaign early.

I did find some reviewers are exactly what I was looking for, but too many were, indeed, low-effort reviewers who were just needing attention.

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Seller_5YiQ7Wt5OH0Uj
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VINE Is Bad and Ineffective team
by Seller_5YiQ7Wt5OH0Uj
Amazon replied

On March 2, I opened a case ID: 19582329341. After many communications and responses, the colleague in charge of the case simply informed me that the relevant colleagues would be responsible for handling the problem. The investigation may take more time, but a week has passed and the case has still not been handled. I complained about the efficiency of the Amazon customer service center and the corresponding team,They clearly know what the problem is, but they never figure it out. Last I requested that the Amazon FBA center and VINE system help me solve this problem.

I expressed my problem in case:

When registering Vine, for the product Asin (B0G3M81D3B), you can only select the ASIN, and there is no way to select the correct SKU what I send my unit to.(MLXUS-QT-i201D-BT-Oil). At this time, the Vine registration page will automatically match the other wrong sku (MLXUS-I201W-BT). Customer service suggested that I cancel and re-register, but after doing so many times as required, I still couldn't match the correct SKU.

I have provided an English full-screen screenshot of the Vine registration page of this ASIN (the screenshot needs to be accompanied by time and date) (please see the screenshot) for your further technical investigation.

In addition, I repeat that this is not caused by my negligence. This is because the system cannot identify the correct SKU that has inventory, which prevents my product Asin from starting the VINE process. I have signed up for the VINE program twice for Asin (202 January 23, 2026) (February 17, 2026) and canceled and re-registered as required. This has seriously affected my sales launch plan. I will report this case to a higher level Amazon center for assistance and report the existence of this vulnerability in the VINE system. Requesting Amazon fulfillment center and VINE system should help me solve this problem,

sincere seller

MULINGXI-US

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我在3月2日,开启了一个caseID 为:19582329341,在多次沟通和回复之后,负责case的同事只是告知,接下来由相关同事负责处理问题,调查可能会需要多一些时间,但是目前已经一周过去,这个case仍然未得到处理,我对亚马逊客服中心和对应团队的效率进行投诉,他们明明已经知道问题出在哪里 却迟迟不处理,请求亚马逊物流中心和VINE系统应当帮助我解决这个问题。

我在case中表达了我的问题:

在注册注册Vine 时,关于商品Asin( B0G3M81D3B),只能选中ASIN,没有办法选中正确的SKU(MLXUS-QT-i201D-BT-Oil),此时Vine注册页面会自动匹配到其他错误的sku (MLXUS-I201W-BT)。客服建议我通过取消重新注册,但是按要求操作多次之后,依旧无法匹配到正确sku。

我已经提供此ASIN的Vine注册页面的英文全屏截图(截图需要带有时间,日期)(请看截图),以便你们进一步进行技术调查。

此外我重复强调下,这并不是我的疏忽导致,这是系统无法识别到拥有库存的正确sku,导致我的商品Asin无法开始VINE流程,我已经我为该Asin先后2次报名参加VINE计划(2026年1月23日)(2026年2月17日)并且按要求取消重新注册,这已经严重影响了我的销售开售计划,我会将此case上报到更高级别的亚马逊中心协助,并且上报VINE系统存在此漏洞。请求亚马逊物流中心和VINE系统应当帮助我解决这个问题

MULINGXI-US

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Seller_LraIXehyaKuto
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Hello Amazon Team,

I’m requesting assistance regarding the following cases related to **Vine reviews**:

Case IDs:

19563892671

19587603081

We have already attempted multiple escalation paths, including:

• Opening cases with Seller Support

• Reporting the review through Amazon Customer Service

• Reporting the review directly on the product page

• Emailing the Community Help team

Unfortunately, all responses so far have been **generic/canned replies**, and the issue remains unresolved.

The reviews in question appear to **clearly violate Amazon Community Guidelines**, and we would appreciate if an Amazon moderator or internal team could review them again.

Could someone from the Amazon team please take another look at these cases and advise on the appropriate next steps?

Thank you for your assistance.

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News_Amazon
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As you gear up for the spring shopping season, Amazon Vine can help you build customer confidence and drive sales.

With Amazon Vine, you can increase credibility for your products to help boost sales during spring shopping events with these key benefits:

  • Match your products with experienced reviewers: Vine connects you with reviewers who have relevant purchase history and specialized knowledge in your product category, ensuring your items receive informed and trustworthy feedback.
  • Streamlined multi-product enrollment: Managing multiple product enrollments is now simpler with bulk enrollment capabilities and intelligent ranking that prioritizes your eligible products by their projected sales performance.
  • Expanded seller eligibility: Vine has opened its doors to a broader range of sellers, including those offering oversized items and resellers looking to build their catalog.
  • Spring selling opportunities: With major shopping events like Easter, Mother's Day, Father's Day, and spring home refresh season on the horizon, having established reviews can help your products stand out when shoppers are actively searching for seasonal items.

For more information, go to Amazon Vine Seller Guide and Vine frequently asked questions.

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Seller_5YiQ7Wt5OH0Uj
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On March 2, I opened a case ID: 19582329341. After many communications and responses, the colleague in charge of the case simply informed me that the relevant colleagues would be responsible for handling the problem. The investigation may take more time, but a week has passed and the case has still not been handled. I complained about the efficiency of the Amazon customer service center and the corresponding team,They clearly know what the problem is, but they never figure it out. Last I requested that the Amazon FBA center and VINE system help me solve this problem.

I expressed my problem in case:

When registering Vine, for the product Asin (B0G3M81D3B), you can only select the ASIN, and there is no way to select the correct SKU what I send my unit to.(MLXUS-QT-i201D-BT-Oil). At this time, the Vine registration page will automatically match the other wrong sku (MLXUS-I201W-BT). Customer service suggested that I cancel and re-register, but after doing so many times as required, I still couldn't match the correct SKU.

I have provided an English full-screen screenshot of the Vine registration page of this ASIN (the screenshot needs to be accompanied by time and date) (please see the screenshot) for your further technical investigation.

In addition, I repeat that this is not caused by my negligence. This is because the system cannot identify the correct SKU that has inventory, which prevents my product Asin from starting the VINE process. I have signed up for the VINE program twice for Asin (202 January 23, 2026) (February 17, 2026) and canceled and re-registered as required. This has seriously affected my sales launch plan. I will report this case to a higher level Amazon center for assistance and report the existence of this vulnerability in the VINE system. Requesting Amazon fulfillment center and VINE system should help me solve this problem. @Seller_khUF6HPR2AHxu@Seller_37l8i4vuvugjG@Seller_FaS0VyhdmPttB@Seller_37l8i4vuvugjG

Sincerely Brand Seller

AROMAUKO

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Seller_Qbd0RsfZFEZBY
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We have used the Vine program and have had okay results. Not great but not terrible either. For us they generally dont claim all the units enrolled. Its the B2B nature of our product, I guess its not fun for a Vine influencer. But the items that are claimed are given fair and timely reviews.

We also have more than 1 SKU per ASIN but its due to the fullfillment method and altough each SKU data field is different the items are the same so we do not need to choose the SKU for Vine, just the ASIN.

Help me understand how and why you have multiple SKU's per ASIN and why, maybe I can help.

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