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Every session was built with you in mind. Browse the full lineup of Breakout Sessions led by Amazon subject matter experts, covering the foundational areas that matter most in the early stages of building your Amazon business.

"The Breakout Sessions were amazing, it allowed us to meet sellers as well as see some of the faces within Amazon." – 2025 New Seller Summit Attendee

Here are a few can't-miss sessions:

1. Create Better Listings Faster: AI Tools That Work for You.

Explore how AI-powered tools simplify the listing experience from creation to long-term maintenance.

2. Pricing & Promotions: Your Year-Round Competitive Edge.

Learn how to create a pricing and promotional strategy that works in every season.

3. Finding Fulfillment: Choose the Right Program for Your Business.

Discover the requirements, trade-offs, and key considerations to confidently develop your fulfillment strategy.

Early-bird pricing ends April 18, register now for $99. Space is limited and offered first come, first served—explore the catalog and secure your seat.

May 20, 2026 | The Westin Anaheim Resort, Anaheim, CA

Register here now.

What sessions are you most excited to attend? Have questions about the session catalog or New Seller Summit? Comment below!

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March 2026: Meet Your Top 20 Community Contributors!
by Seller_zukQNO61PzGck

Another incredible month in the Forums has come to a close, and we are thrilled to recognize the outstanding sellers who made March truly exceptional. To our March leaders: thank you for making our Forums an engaging, insightful, and welcoming space for everyone.

Top 20 Contributors

These sellers posted the most responses in March, answering questions and sharing their expertise with the community:

1. @Seller_kIukTwdhvntAp (640 posts)

2. @Seller_iobipI6xASRkh (424 posts) ↑

3. @Seller_OvL8C4BJWiuS9 (414 posts)

4. @Seller_rI7BZIczK8iAC (390 posts)

5. @Seller_4zBzdtgCyS9EI (275 posts) ↓

6. @Seller_xo4Akj7FBBnfC (187 posts)

7. @Seller_nRFmxiQg4EGrw (157 posts) ↓

8. @Seller_Ha6JyVvDK6Ybs (146 posts) ↑

9. @Seller_Sram36TnVt73c (123 posts) ↓

10. @Seller_CW0P5hgbsiqWX (118 posts) ↓

11. @Seller_xlf3vF516IRli (108 posts) ↑

12. @Seller_9z7K85RzAOGC9 (100 posts) ↓

13. @Seller_0EiTWTPC4Lbig (87 posts) - New to top 20!

14. @Seller_xouAbPXPlUfbu (78 posts) - New to top 20!

15. @Seller_DBzTQPDCouH9d (74 posts) - New to top 20!

16. @Seller_f4a7xAPCCSMqD (74 posts) - New to top 20!

17. @Seller_Hi7wbO2Kbo6bl (58 posts) ↓

18. @Seller_EkbLZUYSpmJEy (55 posts) - New to top 20!

19. @Seller_uegrw9t4BikOA (52 posts) ↓

20. @Seller_Qbd0RsfZFEZBY (48 posts) - New to top 20!

Special Recognition

A huge congratulations to our top performers who continue to set the bar high, and an especially warm welcome to the six new faces joining our Top 20 this month!

To our community: If you have questions, our Forums are here for you. If you have knowledge to share, we encourage you to join the conversation and help your fellow sellers succeed.

To our contributors: Your expertise and willingness to help others does not go unnoticed. Thank you for being the heart of this community. We see your dedication, and we're grateful for it.

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Hello Sellers,

We've heard your questions about who we are and how we can help, so we wanted to take a moment to introduce ourselves and clarify our role in the Seller Forums.

👥Who We Are

We're a global team of Community Managers dedicated to supporting sellers like

you across all Amazon marketplaces. You'll see us responding to threads, sharing helpful resources, and working behind the scenes to make your selling experience better.

🔧 What We Do

Think of us as a bridge between you and Amazon's business teams. Here's how we support the community:

  • Track and moderate discussions across the forums to keep conversations helpful and on-topic
  • Respond to seller-created threads with guidance, resources, and clarification
  • Observe trends in seller feedback and share insights with internal Amazon teams
  • Escalate stuck issues when standard support channels haven't resolved your problem

Important to know: While we can help escalate issues, we don't always have direct access to unblock every problem. We work with the appropriate teams to get you the help you need.

🎯How to get Category Expert Help

You've probably noticed certain Community Managers showing up in specific categories—and you're right to notice! Our CMs have specialized expertise, which is why it's so important to post your question in the right category. You can hover over the categories to see examples of topics.

No need to tag or mention a Community Manager directly. Once you post in the correct category, the category expert will review your thread.

🤝 How You Can Help Us Help You

If you're posting about a specific account issue, please include your case ID in your thread. This allows us to investigate quickly and accurately, and connect with the right teams on your behalf.

💬 We'd Love to Hear From You

We're curious about your experience with our team:

  • Have you noticed that some Community Managers specialize in certain categories? Which CMs have you seen more active in specific areas like FBA, Account Health, or Listings?
  • Do you follow any of our Community Manager profiles? If so, have they helped you with a specific issue? What category did you post in?

We're here to support you and make the Seller Forums a valuable resource for your business. Thank you for being part o this community! 🙌

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Every session was built with you in mind. Browse the full lineup of Breakout Sessions led by Amazon subject matter experts, covering the foundational areas that matter most in the early stages of building your Amazon business.

"The Breakout Sessions were amazing, it allowed us to meet sellers as well as see some of the faces within Amazon." – 2025 New Seller Summit Attendee

Here are a few can't-miss sessions:

1. Create Better Listings Faster: AI Tools That Work for You.

Explore how AI-powered tools simplify the listing experience from creation to long-term maintenance.

2. Pricing & Promotions: Your Year-Round Competitive Edge.

Learn how to create a pricing and promotional strategy that works in every season.

3. Finding Fulfillment: Choose the Right Program for Your Business.

Discover the requirements, trade-offs, and key considerations to confidently develop your fulfillment strategy.

Early-bird pricing ends April 18, register now for $99. Space is limited and offered first come, first served—explore the catalog and secure your seat.

May 20, 2026 | The Westin Anaheim Resort, Anaheim, CA

Register here now.

What sessions are you most excited to attend? Have questions about the session catalog or New Seller Summit? Comment below!

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Every session was built with you in mind. Browse the full lineup of Breakout Sessions led by Amazon subject matter experts, covering the foundational areas that matter most in the early stages of building your Amazon business.

"The Breakout Sessions were amazing, it allowed us to meet sellers as well as see some of the faces within Amazon." – 2025 New Seller Summit Attendee

Here are a few can't-miss sessions:

1. Create Better Listings Faster: AI Tools That Work for You.

Explore how AI-powered tools simplify the listing experience from creation to long-term maintenance.

2. Pricing & Promotions: Your Year-Round Competitive Edge.

Learn how to create a pricing and promotional strategy that works in every season.

3. Finding Fulfillment: Choose the Right Program for Your Business.

Discover the requirements, trade-offs, and key considerations to confidently develop your fulfillment strategy.

Early-bird pricing ends April 18, register now for $99. Space is limited and offered first come, first served—explore the catalog and secure your seat.

May 20, 2026 | The Westin Anaheim Resort, Anaheim, CA

Register here now.

What sessions are you most excited to attend? Have questions about the session catalog or New Seller Summit? Comment below!

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Are you on the West Coast? This is your last call to register at the early-bird rate for the New Seller Summit in Anaheim, CA, at the Westin Anaheim Resort.

This is your opportunity to hear directly from Amazon leaders about the future of selling in the Amazon store on May 20, 2026. Whether you're setting up your store or just getting your first sales, these are the executives and program leaders shaping the tools, policies, and opportunities that will define your path forward—and this is your chance to hear from them in person.

Meet our featured speakers:

Katie Scott

Director, Selling Partner Communities

Katie Scott is the Director of Selling Partner Communities at Amazon. She has spent over fourteen years focused on how Amazon connects with its global selling partners. Katie's work centers on three areas: revolutionizing communications through AI-powered personalized experiences, building communities that connect sellers with peers and experts, and implementing feedback loops that inform how Amazon evolves its seller experience. Her team oversees Seller Forums, seller-facing communications, social media, and Amazon’s US seller events—including its annual seller conference, Amazon Accelerate.

Sachiv Mehta

Director, Seller Success

Sachiv is the Director of Seller Success at Amazon. He has spent over eight years building experiences that empower selling partners to succeed worldwide. His team is responsible for driving new seller success through programs spanning seller marketing, registration, onboarding, Brand Registry, and ongoing seller success initiatives. Prior to his current role, Sachiv led Amazon's Listings Experience team, overseeing the tools and experiences sellers use to list their products for customers worldwide.

Janie Song

Director, North American US Third-Party Hardlines

Janie Song is the Director of North American US Third-Party Hardlines, leading the seller business across Consumer Electronics, Home, Tools, Toys, and B2B. With nearly 16 years at Amazon, she has held progressive leadership roles in Private Brands product development, Consumables category leadership, and now US Third-Party Hardlines. Prior to Amazon, Janie spent nearly eight years as a technology and management consultant at Capgemini, delivering solutions across healthcare, telecom, and media. She holds a Master of Business Administration from Dartmouth and a Bachelor of Business Administration in Management Information Systems from the University of Texas at Austin.

Early-bird pricing ends April 18. Space is limited and offered first come, first served.

Register now!

Have questions about the speakers or the event? Drop them below!

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This is your chance to register at the early-bird rate of $99!

The New Seller Summit on May 20, 2026, is your opportunity to hear directly from Amazon leaders about the future of selling in the Amazon store. Whether you're still setting up your store or just getting your first sales, these are the executives and program leaders shaping the tools, policies, and opportunities that will define your path forward—and this is your chance to hear from them in person.

Meet our featured speakers:

Katie Scott

Director, Selling Partner Communities

Katie Scott is the Director of Selling Partner Communities at Amazon. She has spent over fourteen years focused on how Amazon connects with its global selling partners. Katie's work centers on three areas: revolutionizing communications through AI-powered personalized experiences, building communities that connect sellers with peers and experts, and implementing feedback loops that inform how Amazon evolves its seller experience. Her team oversees Seller Forums, seller-facing communications, social media, and Amazon’s US seller events—including its annual seller conference, Amazon Accelerate.

Sachiv Mehta

Director, Seller Success

Sachiv is the Director of Seller Success at Amazon. He has spent over eight years building experiences that empower selling partners to succeed worldwide. His team is responsible for driving new seller success through programs spanning seller marketing, registration, onboarding, Brand Registry, and ongoing seller success initiatives. Prior to his current role, Sachiv led Amazon's Listings Experience team, overseeing the tools and experiences sellers use to list their products for customers worldwide.

Janie Song

Director, North American US Third-Party Hardlines

Janie Song is the Director of North American US Third-Party Hardlines, leading the seller business across Consumer Electronics, Home, Tools, Toys, and B2B. With nearly 16 years at Amazon, she has held progressive leadership roles in Private Brands product development, Consumables category leadership, and now US Third-Party Hardlines. Prior to Amazon, Janie spent nearly eight years as a technology and management consultant at Capgemini, delivering solutions across healthcare, telecom, and media. She holds a Master of Business Administration from Dartmouth and a Bachelor of Business Administration in Management Information Systems from the University of Texas at Austin.

Early-bird pricing ends April 18. Space is limited and offered first come, first served.

Register now here.

Have questions about the speakers or the event? Drop them below!

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Are you a new seller? The New Seller Summit is for you!

Join us for a focused, one-day event designed to help you build your Amazon business with clarity and confidence. Seller Café at the New Seller Summit offers personalized, one-on-one guidance from Amazon subject matter experts who can address your specific questions and help you move forward with clarity and confidence.

Get expert guidance on:

  • Account setup and optimization
  • Listing and catalog management
  • Fulfillment strategy
  • Account health and compliance

Join us May 20, 2026, in Anaheim, California, for personalized support that accelerates your path to success.

Register today to secure the early bird rate of $99 before the discount ends. Space is limited and offered first come, first served.

What topic are you most excited about getting expert guidance on at Seller Café? Comment below!

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Building your Amazon business comes with unique opportunities to learn and grow, especially as you establish your presence in the initial years. Seller Café at the New Seller Summit offers personalized, one-on-one guidance from Amazon subject matter experts who can address your specific questions and help you move forward with clarity and confidence.

Get expert guidance on:

  • Account setup and optimization
  • Listing and catalog management
  • Fulfillment strategy
  • Account health and compliance

Join us May 20, 2026, for personalized support that accelerates your path to success.

Register today to secure the early bird rate of $99 before the discount ends. Space is limited and offered first come, first served.

Have questions about Seller Café or New Seller Summit? Comment below!

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Hello sellers!

This Ask an Experienced Seller thread will be featuring 3 sellers who will help you tackle one of the most frustrating challenges new sellers face: managing feedback, buyer-seller messaging and customer relations. Our experienced sellers are here to answer your questions based on their real-world experience.

💬 How This Works

Drop your question in the comments below. Our experienced sellers will respond with practical, experience-based advice throughout the thread. Whether you're dealing with a situation right now or want to be prepared — this is your space to ask.

🔍 Not Sure What to Ask? Here Are Some Common Questions to Get You Started:

"What communication strategies work best for preventing feedback?"

"How do I handle customers who are angry even after I did everything right?"

"What's the best way to apologize without admitting fault?"

Sound familiar? These are exactly the kinds of questions our experienced sellers are here to tackle.

💡 Pro Tip: The more specific your question, the more useful the answer. Share the situation you're dealing with — what happened, what you've already tried, and what outcome you're hoping for. Our experienced sellers can give you a real, actionable response instead of a generic one.

Meet our experienced sellers:

Seller TVOI50: Hi, my name is Tish. We’ve been selling on Amazon for 5 years in the Office Furniture category. We are FBM, an authorized re-seller for a major furniture manufacturer and strive to make every transaction a seamless one. If it’s not, our customer service makes up for it with a short response lag time and a top warranty program.

Seller LaudisiDG: Hello! My name is Leandra. I have been selling on Amazon for almost 20 years as both a private account manager and an agency account manager, as well as a creative team lead and compliance specialist. My primary focus is navigating Amazon’s compliance requirements, using SEO as the main driver of sales with advertising in a supporting role, and providing clear, easy-to-read product information through both infographics and text.

Seller Bad_Mouse_Vinyl: Hello! I’m Amanda. For nearly 10 years, I have been handcrafting custom products — including vinyl stickers, epoxy cups, DTF and vinyl t-shirts, earrings, signs, and buttons in the Handmade category. I have a background in both art and business, and 30 years of experience in Customer Service - that I now use to help new sellers find their footing in the early stages of building an online business!

👇 Ready? Drop Your Question Below

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Hi sellers!

If you've been looking for a way to level up your Amazon business with guidance from the people who actually built the tools you use every day—this is it. So don't miss out, join us on May 20, 2026, for the New Seller Summit.

The New Seller Summit Breakout Sessions are here, and they're designed specifically for you.

Why You Don't Want to Miss This

Every session is led by Amazon subject matter experts—the product owners and program leaders behind the features in your Seller Central account. You won't just learn about the tools. You'll walk away with a personalized playbook of strategies you can put to work immediately.

What's Covered

Breakout Sessions will focus on critical areas of your business:

  • 📦 Listings & Catalog Management — Build and optimize a product catalog that works for your business
  • 🚚 Storage & Fulfillment — Set up and streamline your fulfillment operations
  • 📣 Advertising & Promotions — Reach more customers and drive sales with proven strategies
  • 🛡️ Account Health & Compliance — Protect your account and resolve issues with confidence
  • 🚀 New Product Success — Launch new products with the momentum to make an impact from day one
  • 🏷️ Brand Building & Growth — Stand out in your category and protect your investment
  • 💰 Pricing & Profitability — Stay competitive, win the Featured Offer, and maximize your margins

Grab the Early-Bird Rate Before It's Gone

Early-bird pricing: $99 — but this rate won't last long.

Space is limited and offered first come, first served, so don't wait to lock in your spot.

👉 Register for the New Seller Summit to secure your early bird rate today.

Which breakout session are you most excited to attend? Drop your answer below—we'd love to know what topics are top of mind for your business right now! 👇

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