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Ever Wonder What Accelerate Is Really Like ?
by Seller_FJwyF3iu5qxUY

Hello Sellers!

Have you ever wondered what it's like to attend Amazon Accelerate? Meet Becky Bavli, founder of T is for Tame, who started her Amazon journey seven years ago with a single product and has since grown to ten SKUs. This was her first time attending Accelerate and it changed the trajectory of her business.

Watch Becky's experience below 👇

Loading video...

What stood out from her day

One conversation at a global advertising session led Becky to discover Amazon's global shipping services, taking her business from 4 countries to 21. She learned about new AI tools designed to help small businesses grow, and a women-owned business roundtable reminded her she's not alone in this journey.

As Becky put it: "The connections alone are going to pay for this conference times ten."

👉 Amazon Accelerate 2026

📅 September 22–24, 2026 📍 Seattle Convention Center | Seattle, WA

Register here!

Whether you're looking to expand globally, discover new tools, or connect with sellers who understand your journey, this is where it happens.

Share Your Experience

Have you attended Accelerate before? What was your biggest takeaway or what are you most hoping to learn this year? Drop a comment below! 👇

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Hi Sellers! 👋

Welcome to something new in the New Seller Community — Weekly Office Hours! I'm your Community Manager Dougal, and I'm excited to launch a dedicated space where you can ask questions, get answers, and connect with fellow sellers.

What Are Office Hours?

Think of this as your open-door opportunity to ask anything about selling on Amazon. Every week for the next 2 months, I'll post a fresh Office Hours thread where you can drop your questions — no topic is off-limits.

How It Works

  • 📅 New thread posted: Every Tuesday
  • 🔴 LIVE answers: Wednesdays, 12:00 PM – 1:00 PM Pacific (the actual Office Hours)
  • 💬 Ongoing responses: Questions answered throughout the week (response times may vary outside of LIVE hours)
  • 🔒 Thread closes: Wednesday

During Wednesday's LIVE hour, I'll be here in real-time responding to your questions as fast as I can. Outside of that window, I'll still check in and respond — it just might take a bit longer.

What Can You Ask?

Anything! Whether you're wondering about:

  • Getting your first listing live
  • Understanding account health metrics
  • Navigating FBA vs. FBM decisions
  • Optimizing your product detail pages
  • Managing inventory and pricing strategies

No question is too basic or too specific. We're all here to learn and grow together.

A Note on Transparency

I want to be upfront — I don't have all the answers. If a question comes up that's outside my expertise, I'll work to connect with the appropriate Amazon team to get you the information you need. Honest answers are better than fast ones.

Experienced Sellers: We Need You Too!

Tenured sellers in the New Seller Community — your experience is invaluable. I encourage you to jump in, share what you've learned, and help fellow sellers navigate their journey. Some of the best advice comes from those who've been in the trenches.

💬 ENGAGEMENT CORNER

Just in case you are a bit more tenured and do not have a question that you need answered, please still engage on this thread with:

  • What is 1 question you wish you had asked or had the answer to when you first started?

Your input will help shape these sessions to be as valuable as possible!

While you wait for Office Hours to begin, check out these resources:

See you Wednesday!

Dougal

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The wait is over! Our Seller Forums Product Spotlight is here! 🎉 We're inviting sellers of all experience levels to take part in our Forums sweepstakes by trying Seller Assistant and sharing their experience. Your feedback could not only help us improve the tool but also help a fellow seller discover something new.

Here are a few things you can ask Seller Assistant:

  • "Help me review my account health."
  • "I'm trying to sell in [category]. What are the selling requirements and approval steps I need to complete?"
  • "Can you review my listing and make recommendations in bullet points?"

How to participate:

  1. Start exploring Seller Assistant or find it in Seller Central by selecting the ✨ AI icon in your search bar.
  2. Try one of the prompts above (or explore on your own!).
  3. Reply to this post sharing what you tried, what worked well, or what you'd improve.

Want to show us how it went? Drop a screenshot of your conversation using the image icon (📷) in the reply box. Supported formats: JPG or PNG, up to 4MB.

10 winners will be randomly selected to receive a $100 Amazon gift card.

We're accepting responses on this thread only from now until 08/17. We will notify the potential prize winners via their Seller Central account and post the winner's usernames on Forums. NO PURCHASE NECESSARY. Limit one entry per person. See Official Rules for details.

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AMAZON SELLER FORUMS SWEEPSTAKES OFFICIAL RULES
by Seller_dpJ77kRWnnEqt

AMAZON SELLER FORUMS SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

PARTICIPATION IN THE SWEEPSTAKES REQUIRES ACCEPTANCE OF THESE OFFICIAL RULES, WHICH INCLUDE A CLASS ACTION WAIVER. IF YOU DO NOT AGREE TO THESE OFFICIAL RULES, YOU MUST NOT PARTICIPATE IN THE SWEEPSTAKES.

Void where prohibited by law and outside the United States. Subject to all federal, state, and local laws, regulations, and ordinances.

1. Eligibility. The Amazon Seller Forums Sweepstakes (“Sweepstakes”) is open to legal U.S. residents currently residing in one of 50 United States and the District of Columbia who are at least 18 years of age and an actively enrolled Amazon selling partner with a Seller Forums account. Employees, officers, and directors of Amazon.com Services LLC (“Sponsor”) or any of its respective parents, affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agencies (collectively, the “Sweepstakes Entities”) and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household are not eligible to enter or win. Participation in the Sweepstakes constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements, as set forth herein. Sponsor reserves the right to verify the eligibility of winners.

2. Sponsor. Amazon.com Services LLC, 410 Terry Avenue, Seattle, WA 98109.

3. Sweepstakes Period. The Sweepstakes begins when Sponsor creates a post on the Seller Forums announcing the start of the Sweepstakes on August 3, 2026 (“Sweepstakes Post”) and ends on August 17, 2026 at 11:59pm PT (“Sweepstakes Period”). Sponsor’s computer is the official time keeping device for the Sweepstakes.

4. How to Enter.

An Amazon Seller Forums Community Manager account will create the Sweepstakes Post at the beginning of the Sweepstakes Period. In order to enter, during the Sweepstakes Period you must comment on the Sweepstakes Post about your experience using Seller Assistant.

Sweepstakes participation requires (i) access to the internet; and (ii) a valid Sellers Forum account. It is free to sign up for a Sellers Forum account. Internet access, phone, and usage charges imposed by your online or mobile service provider(s) may apply.

Upon completing the required steps, you will receive one (1) entry (“Entry”) into the Sweepstakes. LIMIT OF ONE (1) ENTRY PER PERSON. Entries received in excess of this limit will be disqualified. Any attempt by an individual to submit more than the stated number of Entries may result in disqualification. All winners are subject to verification before any prize will be awarded (each a “Potential Winner” until verified).

By submitting an Entry, you (“Entrant”) agree that Sponsor or its designees may contact you via your case log in Seller Central. Sponsor and Sponsor’s agents, affiliates, subsidiaries, representatives, or service providers may use Entrants’ personal information submitted with Entry for purposes of prize fulfillment and/or for future marketing by Sponsor, such as to notify them of a product or promotion that Sponsor thinks may be of interest.

Automated or bulk Entries or Entries submitted by third parties will be disqualified, at Sponsor’s discretion. Multiple Entrants are not permitted to share the same Sellers Forum account. In the event of a dispute as to the identity of an Entrant, the authorized account holder of the Sellers Forum account used to register will be deemed to be the Entrant. The “authorized account holder” is the natural person assigned a Sellers Forum account by Sponsor. Potential Winners may be required to show proof of being the authorized account holder to the Sponsor or forfeit the prize. Entries specifying an invalid, non-working, or inactive social media handle will be disqualified and ineligible to win. All information or steps required by these Official Rules must be completed and provide to be eligible to enter. Incomplete, illegible, corrupted, or untimely Entries are void and will be disqualified.

Entries, comments and content submitted or uploaded to any social media sites or other public sites in connection with this Sweepstakes (collectively, “Content Submissions”) may not contain, depict or show any content that: (i) is sexually explicit or suggestive, offensive, lewd, profane, obscene; (ii) promotes any activities that may appear unsafe or dangerous, or any political agenda or message; (iii) defames, misrepresents or contains disparaging remarks about Sponsor or other companies; (iv) contains any personal identification, such as license plate numbers, last names (first names are permitted), e-mail addresses or street addresses for any person other than entrant, or otherwise infringes on the privacy of any person other than an entrant; (v) communicates messages or images inconsistent with the positive image and good will of Sponsor’s brand; and/or (vii) violates any law. Any Content Submissions that contain such content will be disqualified. Sponsor reserves the right in its sole and unfettered discretion to disqualify any Content Submission that it believes is inappropriate, that does not comply with these Official Rules, or that is not consistent with the spirit or theme of the Sweepstakes.

4. Selection of Winners. Ten (10) Potential Winner will be selected to win a Prize in a random drawing conducted by Sponsor. The drawing will be held on or about August 11, 2026 from among all eligible Entries received. The odds of winning a Prize depend on the number of eligible Entries received.

ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS IN ALL MATTERS RELATED TO THE SWEEPSTAKES ARE FINAL AND BINDING. AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.

One (1) Prize per person. Potential Winners will be notified via private message on Seller Forums. Except where legally prohibited, each Potential Winner may be required to complete a Declaration of Eligibility and a Liability and Publicity Release to claim his/her Prize.

Failure to respond to the attempted notification detailed above within 72 hours or to comply with any other provision herein may result in the Potential Winner being disqualified, at Sponsor’s sole discretion, and Sponsor will award the applicable Prize to an alternate winner selected in a random drawing from among all remaining eligible Entries. Only three (3) alternate drawings will be held, after which any remaining prizes will remain un-rewarded.

Once a Potential Winner has complied with all of the conditions herein, and his/her eligibility has been verified, he/she will be declared an official “Winner” of the Sweepstakes.

5. Prizes. Ten (10) Winners shall be awarded the Prize (“Prize”), which consists of a $100 Amazon.com Gift Card. Approximate retail value (“ARV”) of Prize is one hundred dollars ($100 USD). Prize is subject to Amazon.com Gift Card terms and conditions, http://www.amazon.com/gc-legal.

All applicable federal, state, and local tax liabilities, fees, and expenses related to acceptance and use of Prize not specifically stated herein, shall be the sole responsibility of Winner. Prizes cannot be substituted, assigned, transferred, or redeemed for cash; however, Sponsor reserves the right to make equivalent Prize substitutions, at its sole discretion.

If a Prize is returned as undeliverable or is unable to be awarded for any reason, the applicable Prize will be forfeited. Sponsor will not replace any lost or stolen Prizes or components thereof.

Awarding of a Prize is subject to the Winner’s acceptance of all requisite conditions within these Official Rules and Winner’s ability and agreement to grant the rights set forth in these Official Rules and execute the required documentation (if any is required). By accepting a Prize, the Winner acknowledges and affirms compliance with these Official Rules.

6. Publicity. Except where prohibited by law, participation in the Sweepstakes and acceptance of Prize constitutes Winner’s grant to Sweepstakes Entities (which grant will be confirmed in writing on request of Sponsor) and their designees the right and permission to use Winner’s name, likeness, biography, statements, voice, image and any other personal characteristics, in any and all media now or hereafter known, for any purpose, including without limitation, marketing, promotional, and publicity purposes without additional consideration, compensation, permission, or notification to such Winner, and such individual hereby releases the Sweepstakes Entities and their designees from any liability with respect to such use.

7. General Conditions. This Sweepstakes is governed by the laws of the United States. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Sponsor reserves the right at their sole discretion to disqualify any individual they find to be attempting to tamper with or undermine the entry process and/or the legitimate operation of the Sweepstakes; to violate the Official Rules; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person.

If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor may, in its discretion, void any suspect Entries and (a) cancel or terminate the Sweepstakes (or any portion thereof); (b) modify or suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; and/or (c) award the Prize(s) at random from among the eligible, non-suspect Entries received up to the time of the impairment.

8. Governing Law; Dispute Resolution; Limitation of Liability; Releases. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, and Sweepstakes Entities in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Washington, without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Washington.

By entering the Sweepstakes, entrants hereby submit to the jurisdiction and venue of the federal and state courts of King County, Washington, United States and waive the right to have disputes arising out of the subject matter hereof adjudicated in any other forum.

BY ENTERING AND PARTICIPATING IN THE SWEEPSTAKES, ENTRANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE SWEEPSTAKES OR ANY PRIZE AWARDED SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS SHALL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED FIFTY DOLLARS ($50.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANT HEREBY WAIVES ALL RIGHTS TO CLAIM, INDIRECT, PUNITIVE, INCIDENTAL AND CONSEQUENTIAL DAMAGES AND ANY OTHER DAMAGES, OTHER THAN FOR ACTUAL OUT-OF-POCKET EXPENSES, AND ANY AND ALL RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) ENTRANTS’ REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO YOU.

BY PARTICIPATING IN THE SWEEPSTAKES, EACH ENTRANT AGREES: (I) TO BE BOUND BY THESE OFFICIAL RULES AND ALL APPLICABLE LAWS; (II) TO WAIVE ANY RIGHTS TO CLAIM AMBIGUITY WITH RESPECT TO THESE OFFICIAL RULES AND ANY PROMOTIONAL MATERIALS RELATED TO THE SWEEPSTAKES; AND (III) TO RELEASE SPONSOR, THE SWEEPSTAKES ENTITIES, INSTAGRAM, TWITCH, AND EACH OF THEIR RESPECTIVE PARENT COMPANIES, AFFILIATES, SUBSIDIARIES, AND THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES OR OTHER AUTHORIZED DESIGNEES FROM ANY LIABILITY WHATSOEVER AND TO HOLD THE SAME HARMLESS AGAINST ANY LIABILITY (INCLUDING, BUT NOT LIMITED TO, LIABILITY FOR ANY PROPERTY LOSS, DAMAGE, PERSONAL INJURY, BODILY INJURY, DEATH, LOSS, EXPENSE, ACCIDENT, DELAY, INCONVENIENCE OR IRREGULARITY) OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION, OR INVASION OF PRIVACY, OR MERCHANDISE DELIVERY THAT MAY ARISE IN CONNECTION WITH, AS APPLICABLE,: (A) ENTRANT’S PARTICIPATION OR INABILITY TO PARTICIPATE IN THE SWEEPSTAKES OR ANY PART THEREOF; (B) TYPOGRAPHICAL ERRORS IN THE OFFICIAL RULES OR ANY OFFLINE, ONLINE, OR WIRELESS SWEEPSTAKES-RELATED PROMOTIONAL MATERIAL; (C) ACCEPTANCE OR POSSESSION, DEFECTS IN, USE, MISUSE OR INABILITY TO USE ANY PRIZE (OR ANY COMPONENT THEREOF); (D) ANY CHANGE IN PRIZES AS PERMITTED HEREUNDER OR OTHERWISE DUE TO CANCELLATIONS, DELAYS, INTERRUPTIONS, ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, WEATHER, TERRORISM OR ANY REASONS BEYOND ANY OF THE SWEEPSTAKES ENTITIES’ CONTROL; (E) HUMAN ERROR; (F) INCORRECT OR INACCURATE TRANSCRIPTION, RECEIPT, TRANSMISSION, CODING, TRANSCODING, OR COMPUTING OF ANY MATERIALS; (G) ANY TECHNICAL MALFUNCTIONS OR UNAVAILABILITY OF ANY WEB SITE, MOBILE APPLICATION OR NETWORK, TELEPHONE NETWORK, COMPUTER ONLINE SYSTEM, COMPUTER DATING MECHANISM, COMPUTER EQUIPMENT, SOFTWARE, INTERNET OR WIRELESS SERVICE PROVIDER, U.S. MAIL SERVICE, PRIVATE MAIL SERVICE OR COURIER UTILIZED BY SPONSOR OR ANY OF THE SWEEPSTAKES ENTITIES OR BY AN ENTRANT; (H) INTERRUPTION OR INABILITY TO ACCESS INSTAGRAM, TWITCH, OR ANY OTHER PARTICIPATING WEB SITE(S), ANY SWEEPSTAKES-RELATED WEB PAGES, OR ANY ONLINE SERVICE VIA THE INTERNET, OR WIRELESS SERVICE DUE TO HARDWARE OR SOFTWARE COMPATIBILITY OR OTHER PROBLEMS; (I) ANY LOST/DELAYED DATA TRANSMISSIONS, OMISSIONS, INTERRUPTIONS, DEFECTS, AND/OR ANY OTHER ERRORS OR MALFUNCTIONS; (J) ANY WRONGFUL, NEGLIGENT, OR UNAUTHORIZED ACT OR OMISSION ON THE PART OF ANY OTHER ENTRANT OR INDIVIDUAL PURPORTING TO ACT ON BEHALF OF ANY SUCH ENTRANT, AND/OR ANY OF THE SWEEPSTAKES ENTITIES AND/OR ANY OF THEIR AGENTS, EMPLOYEES OR AUTHORIZED DESIGNEES; (K) ANY WRONGFUL, NEGLIGENT, OR UNAUTHORIZED ACT OR OMISSION ON THE PART OF ANY OTHER PERSON OR ENTITY NOT AN EMPLOYEE OF ANY OF THE SWEEPSTAKES ENTITIES; OR (L) ANY OTHER CAUSE, CONDITION OR EVENT WHATSOEVER BEYOND THE CONTROL OF ANY ONE (1) OR MORE OF THE SWEEPSTAKES ENTITIES.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS SWEEPSTAKES, INCLUDING ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

9. Privacy: Information collected from entrants shall be subject to Sponsor’s Privacy Policy.

10. Winners List: A list of winners will be posted in the Seller Forums within sixty (60) days of the end of the Sweepstakes Period.

©2026 Amazon.com Services LLC. All rights reserved.

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Your Q1 2026 Handmade Newsletter is here, and it covers three important updates that directly impact how your listings appear, how you navigate Seller Central, and how customers discover your products. If you missed the email or want a quick recap, here's what you need to know and what to do next.

🔄 Handmade Catalog Reclassification: Action Required

Handmade listings worldwide are being reclassified into standard Amazon product categories. This is a big deal for discoverability. Your handcrafted products will now appear when customers search and browse in standard categories, not just within the Handmade store. More eyes on your work means more potential sales.

Here's what you need to do:

✓ Validate your newly assigned product types and item type keywords by downloading your Category Listings Report

✓ Review the reclassification guide and assign a Handmade classification attribute to your listings. This is how you maintain your Handmade designation

✓ Ensure all required attributes for your ASINs with newly assigned product types are complete. Update through Seller Central

You'll receive an email notification when reclassification of all Handmade products is complete globally. Don't wait. Start validating your listings now to avoid any disruption.

🖥️ Next Gen Selling Is Live

A refreshed selling experience called Next Gen Selling is now available, designed to make managing your business easier and more intuitive. Instead of navigating through multiple menus, your essential tools are organized into dedicated workspaces, everything grouped in one place.

Key benefits include simplified navigation, quick access to your most-used tools, and a customizable dashboard you can tailor to your workflow. You can toggle between Seller Central and Next Gen Selling anytime using the switch in the top right corner of your home page, so there's no pressure to commit. Try it out and see if it works for you.

📸 Main Image Best Practices: Boost Your Discoverability

High-quality product images are one of the biggest drivers of clicks and conversions. The newsletter reinforces these main image requirements to help your listings stand out:

✓ Pure white background (RGB 255, 255, 255)

✓ Product fills at least 85% of the frame

✓ Show the actual product only (no graphics, illustrations, or mockups)

✓ No text, logos, watermarks, or props

If your main images don't meet these standards, your listings may not perform as well in search results. Take a few minutes to audit your top-selling ASINs and update any images that fall short.

ℹ️ Resource: Amazon Handmade Image Requirements Best Practices

📅 Don't Forget: Marketing Events Calendar

Seasonal events offer marketing opportunities for eligible listings. Check the Marketing Events Calendar in Seller Central to review upcoming key dates and plan ahead. Note that the calendar is an overview and marketing placement is not guaranteed, but being prepared gives you the best shot.

💬 Share Your Experience

We covered a lot of ground here, from reclassification to a new Seller Central experience to image tips.

What's the update that caught your attention most, and how are you planning to tackle it? Whether you've already started making changes or you're still figuring things out, we'd love to hear what's on your mind.

Drop a comment below and share your thoughts. If this post was helpful, give it an upvote so other Handmade sellers can find it too! 👇

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Hey Sellers, 👋

The breakout session catalog for Amazon Accelerate 2026 is officially live, and there's a lot to dig into. This year features 80+ sessions across 11 breakout topics, with formats designed for real conversation and collaboration, not just one-way presentations.

🆕 Here's what's different this year:

  • 11 breakout topics covering everything from advertising to international expansion to pricing and profitability
  • More interactive sessions and expanded Q&A opportunities across formats
  • Fellow sellers on stage sharing real strategies that actually work
  • Experience levels (beginner, intermediate, and advanced) so you can find sessions that match where you are

Formats include roundtables, workshops, panels, fireside chats, presentations, and lightning talks. Whether you want to sit in on a 15-minute lightning talk about AI tools or join a roundtable with peers tackling cross-border logistics, there's something built for how you learn best.

"Accelerate feels like an annual reunion, catching up with Amazon teams and veteran sellers." - 2025 attendee

🔥 Here's a preview of what's shaping up:

  • Scaling Ads: Workflows for Large Portfolios (Roundtable, Advanced)
  • The Full-Funnel Playbook: 5 Moves to Break Through (Panel, Advanced)
  • Letting AI Draft Without Losing Your Voice (Roundtable, Beginner)
  • From US to Europe: Your Step-by-Step Launch Playbook (Lightning talk, Intermediate)

"Every year, Accelerate continues to improve. This is the main event all sellers should attend." - 2025 attendee

📅 The Details

📍 When: September 22–24, 2026

📍 Where: Seattle, WA

💰 Save $100 with early-bird pricing: Register now

📋 Browse the full catalog and start building your schedule!

What’s On Your List?

We want to hear from you:

  1. What topics are you most excited to explore this year?
  2. Are there specific sessions you've already added to your schedule?
  3. For returning attendees: what format (roundtable, workshop, lightning talk, etc.) has been most valuable for you in the past?

Drop your thoughts below.👇

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🎉 Welcome, New Seller Summit! Let's Connect LIVE
by Seller_FJwyF3iu5qxUY
Amazon replied

Hello Sellers!

Welcome to the Amazon Seller Forums, your community of fellow entrepreneurs! Whether you're here at the New Seller Summit in Anaheim or joining us online, we're thrilled to have you.

Why We're Here

This thread is YOUR space to connect with us LIVE during the Summit on May 20th. Think of it as an open conversation. Whether you're just getting started or figuring out your next step, we want to hear from YOU.

How to Participate

  • Drop a comment below with any question on your mind about selling on Amazon
  • Share what brought you here, what's your biggest goal as a new seller?
  • React and reply to other sellers' comments, you're not alone in this journey!

Our Community Managers will be monitoring this thread live and responding in real time. This is your chance to get answers, make connections, and become part of a community that's here to support your growth.

Stay Connected Beyond Today

The conversation doesn't stop here! Stay plugged into the Amazon selling community:

📰 Seller News: Your go to source for the latest updates, policy changes, and announcements right in Seller Central

📱 Follow @SellonAmazon on our social channels for tips, inspiration, and seller success stories:

Let's Get the Conversation Started! 💬

Tell us: What's the ONE thing you're most excited (or most nervous) about as you grow your Amazon business? Drop your answer below and let's talk about it!

We're here, we're listening, and we can't wait to meet you. Welcome to the community! 🚀

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Hey sellers!

The New Seller Summit is next week—May 20, 2026, at The Westin Anaheim Resort—and spots are running out fast.

If you've been waiting to register, now is the time. Once we hit capacity, registration closes for good.

"Overall, it was pretty well done. It had sessions for every level of seller. I was able to talk to Amazon reps. I was able to get more info on other parts of Amazon and speak to an actual human about it." – 2025 Attendee

What you'll experience on May 20:

  • Expert-led Breakout Sessions covering AI-powered listing tools, pricing strategies that work year-round, and fulfillment decisions that scale with your business.
  • Summit Central for extended Q&A with session speakers and direct access to curated service providers.
  • Connect with Amazon subject matter experts who'll address your specific questions on account setup, listings, fulfillment, and compliance at Seller Café.
  • Community connections with Amazon leaders and fellow entrepreneurs who understand your journey.

This is the most focused, actionable event designed specifically for new Amazon sellers—and it only happens once a year.

May 20, 2026 | The Westin Anaheim Resort

Space is limited and offered first come, first served.

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The New Seller Summit is next week—May 20, 2026, at The Westin Anaheim Resort—and spots are running out fast.

If you've been waiting to register, now is the time. Once we hit capacity, registration closes for good.

"Overall, it was pretty well done. It had sessions for every level of seller. I was able to talk to Amazon reps. I was able to get more info on other parts of Amazon and speak to an actual human about it." – 2025 Attendee

What you'll experience on May 20:

  • Expert-led Breakout Sessions covering AI-powered listing tools, pricing strategies that work year-round, and fulfillment decisions that scale with your business.
  • Summit Central for extended Q&A with session speakers and direct access to curated service providers.
  • Connect with Amazon subject matter experts who'll address your specific questions on account setup, listings, fulfillment, and compliance at Seller Café.
  • Community connections with Amazon leaders and fellow entrepreneurs who understand your journey.

This is the most focused, actionable event designed specifically for new Amazon sellers—and it only happens once a year.

May 20, 2026 | The Westin Anaheim Resort

Space is limited and offered first come, first served.

Register now

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Discover solutions that can accelerate your start on Amazon—we're excited to introduce the featured partners who will be there to support your success at New Seller Summit on May 20, 2026.

These trusted service providers have been carefully selected to offer specialized solutions tailored to new seller needs. Meet them at Summit Central, where you'll have direct access to explore how their services can help you build and scale your Amazon business.

Connect with Amazon partners across the following categories:

  • Regulatory Intelligence, Safety & Compliance (RISC): Compliance & Listing Protection
  • Fulfillment by Amazon (FBA): Storage, Fulfillment & Prime Eligibility
  • Returns and Recommerce: Returns Management & Margin Protection
  • Amazon Freight: Inventory Transport
  • Amazon Customs & Trade: International Sourcing & Trade Compliance
  • FBA Cross-Border: International Fulfillment & Global Reach
  • Amazon Transparency: Product Authenticity & Brand Trust
  • Amazon Seller Forums: Community Support & Peer Learning

Meet our featured third-party service providers:

  • Pirawna: From registering your account to publishing your first listing to running your first ad—get expert guidance through the critical first 90 days when every decision shapes your trajectory.
  • 1xAI: Whether you're starting with $10/day or $100/day in ads, use AI tools purpose-built for new sellers to optimize keywords, bids, and listings—so you compete smarter, not just spend more.
  • Jiu Fang Logistics: From finding suppliers to freight forwarding to Amazon's door—manage your entire supply chain end-to-end so you control costs and never run out of stock during your critical launch window.
  • AdLabs: Take control of your Amazon advertising with semi-automatic PPC management that balances AI-powered optimization with full strategic oversight—so you can automate the tedious work while seeing exactly why every bid and keyword change is recommended.

Space is limited and offered first come, first served.

May 20, 2026 | The Westin Anaheim Resort

Register now

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Hi new sellers!!

If you’re looking for a space to ask follow-up questions, explore topics in more detail, and make enduring business connections—this is where it happens.

What you'll experience at Summit Central:

  • Extended Q&A with session speakers—Go deeper with Amazon product owners and program leaders who can answer specific questions and provide personalized guidance.
  • Networking opportunities—Connect with Amazon leaders and fellow sellers who understand your challenges. Come together to share insights, exchange strategies, and join a community of supportive peers.

May 20, 2026 | The Westin Anaheim Resort

Final opportunity to register with early-bird pricing—$99 until May 2!

Register now here.

What questions are you hoping to get answered at Summit Central? Share below!

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