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🚨 Ask Amazon - Learn about scaling your brand to the EU and beyond on 5/22
by Seller_khUF6HPR2AHxu

🗓️ MARK YOUR CALENDARS: Join us on May 22nd for a Q&A session with members of the Amazon Global Selling Team! As ecommerce continues to accelerate across Europe, more U.S. sellers are expanding into the EU to boost sales and reach millions of new customers. Now is the perfect time to take your brand global! This is a great opportunity to learn, ask questions, and provide feedback directly to the Global Selling Team.

Whether you're new to global selling or a seasoned seller, this is your chance to:

  • Get answers to your pressing global selling questions
  • Receive expert advice for global selling and growing your brand beyond borders
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Global Selling.

1. 🌍 Unlock EU Opportunities: With Amazon’s state-of-the-art logistics, powerful tools and world-class customer service, you can:

  • Reach shoppers across 28 EU countries with one selling account
  • Cross-list your products across multiple Amazon stores with ease
  • Streamline your global operations with supply chain solutions and trusted international logistics
  • Simplify payments with easy, secure global payment solutions

2. 📦 Sell worldwide with FBA: FBA Export lets you sell to customers in other countries shopping on Amazon. After viewing your export-eligible products stored in US fulfillment centers, customers see a price at checkout that includes international shipping and an import fee. When they make a purchase, we ship to them on your behalf—at no additional cost to you.

3. 🔎 US vs. Europe selling on Amazon: From VAT to Amazon product compliance, learn everything you need to know about expanding your ecommerce business in Europe.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with expanding their brand, and let's build momentum heading into the May 22nd Q&A session!

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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📈 Level Up Your Business: Top Spring Selling Tips Pt. 2
by Seller_xkwDczt8sPSmx

Hi Sellers!

The insights from our Spring Sweepstakes were too good to keep in just one post! Here are 5 more winning strategies shared by successful sellers in our community. Let's explore these additional themes that can help take your business to the next level.

1. Master Customer Service & Reviews

Building a strong reputation through excellent customer service is crucial for long-term success on Amazon. Top sellers consistently emphasize the importance of prompt, professional customer care.

💬 Seller Insight: "Answer your customer messages quickly. A fast, friendly response can make the difference between a return and a repeat customer."

Key Takeaways:

  • Respond to customer inquiries within 24 hours
  • Handle returns and issues professionally
  • Build trust through consistent service
  • Focus on earning honest reviews

📚 Resources for you:

2. Invest in Research & Education

Successful sellers consistently highlight the importance of continuous learning and utilizing Amazon's educational resources.

💬 Seller Insight: "Read all education Amazon provides. Read the forums to see what other sellers have gone through and how they've handled it"

Key Takeaways:

  • Utilize Amazon's seller training resources
  • Learn from experienced sellers in forums
  • Stay updated on policy changes
  • Understand marketplace trends

📚 Resources for you:

3. Protect Your Account

Account health is fundamental to your Amazon business. Maintaining good standing requires attention to detail and following best practices.

💬 Seller Insight: "Keep your invoices well-organized — sooner or later, you'll need to show proof of purchase from a legitimate distributor or manufacturer."

Key Takeaways:

  • Maintain detailed records and invoices
  • Monitor account health metrics regularly
  • Follow Amazon's policies carefully
  • Address any issues promptly

📚 Resources for you:

4. Manage Risk Effectively

Smart risk management can protect your business from common pitfalls and help ensure sustainable growth.

💬 Seller Insight: "Don't put all your eggs in 1 basket. Whether it be product type, fulfillment method, marketplace..."

Key Takeaways:

  • Diversify product offerings
  • Have backup suppliers ready
  • Use signature confirmation for high-value items

📚 Resources for you:

5. Master Platform Knowledge

Understanding Amazon's tools and systems is essential for efficient operations and problem-solving.

💬 Seller Insight: "What I found most helpful was learning how to properly utilize Seller Central's tools and reports. The platform offers powerful analytics that can guide your decisions if you know how to interpret them."

Key Takeaways:

  • Learn to navigate Seller Central effectively
  • Understand key reports and metrics
  • Know how to work with seller support
  • Stay current with platform updates

📚 Resources for you:

Your Turn to Share! Which of these strategies will you implement first? Have you had success with any of these approaches? Share your experiences in the comments below - your insights could help fellow sellers succeed!

Don't forget to check out Part 1 of our Spring Sweepstakes Recap if you haven't already. Stay tuned for more seller insights and strategies in future posts. Hit the "Follow" button below to get notified when new content goes live!

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🏫 Intro to Seller University 🎓
by Seller_4GjtS9k0cnHHv

How many of you have taken advantage of Seller University? I'm sure you've seen many experienced forum members tout this resource as invaluable for all sellers, but especially those of you just getting started. The best part it Seller University is always up to date, so it will benefit you throughout the growth of your business.

➡️ THIS QUICK 5-MINUTE VIDEO ⬅️ on 'Intro to Seller University' is a great place to start!

What you'll learn:

After watching Intro to Seller University, you’ll be able to:

  1. describe Seller University,
  2. compare platforms and trainings within Seller University,
  3. locate content according to your selling stage and business needs.

By taking advantage of Seller University and driving education and understanding prior to listing your first ASIN, you can help prevent possible violations. Some account deactivations may also be avoided by better understanding Amazon Selling Policies before launching your business on Amazon.

To begin using this tool: Follow the link above or from your menu in the top left corner, drag down to 'Learn' and slide over to 'Seller University' and bookmark for future use!

🎤 After taking a look, we would love to hear your feedback!

  • Did Seller University provide content relevant to what you needed?
  • How often do you use Seller University?
  • Do you have any suggestions for content additions?

CR_Amazon

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🌱 Unlock Your Spring Selling Potential: Advice from Top Sellers🏆
by Seller_xkwDczt8sPSmx

Hi Sellers!

We asked for winning strategies in our Spring Sweepstakes, and you delivered! Whether you're a seasoned pro or just starting out, these top tips from sellers like you can help you thrive this spring and beyond. Let's dive into the first 5 themes we saw throughout the event.

1. Master the FBA-FBM Balance

Many successful sellers utilize a strategic combination of Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) options to optimize their operations. Understanding when to leverage each fulfillment method can be beneficial for sellers looking to maximize efficiency and profitability.

💬 Seller Insight: "Do not FBA everything. Wait to see what sells well via FBM and only FBA those items that sell well."

Key Takeaways:

  • Consider testing new products with FBM, and moving best-sellers to FBA
  • Consider maintaining flexibility with multiple fulfillment options
  • Choose the best option based on your specific items and business needs

📚 Resources for you:

2. Plan Ahead for Seasonal Success

Smart seasonal planning can make or break your Q2 performance. Start early and think regionally.

💬 Seller Insights: "Spring happens in phases across the country. May want to adjust shipping templates accordingly depending on where you are."...."Lead Time Buffer: Ship spring‑critical SKUs early so stock lands by March. Safety Stock: Increase buffer to 45–60 days for top spring sellers."

Key Takeaways:

  • Begin preparations 2-3 months in advance
  • Account for regional climate differences
  • Create a buffer for extended FBA receiving times (up to 6-8 weeks)

📚 Resources for you:

3. Boost Visibility with Strategic Marketing

Great products need great visibility. Optimize your listings and advertising for maximum impact.

💬 Seller Insight: "I've learned that even the best product won't sell if no one sees it. What I wish I knew early is how important ad strategy is."

Key Takeaways:

  • Invest time in optimizing listings with strong images and keywords
  • Use PPC (Pay-Per-Click) advertising strategically and monitor costs carefully
  • Take advantage of promotional opportunities and focus on building brand presence

📚 Resources for you:

4. Grow Smartly and Sustainably

Avoid overextending by starting small and scaling based on real data.

💬 Seller Insight: "As a newcomer, go slow, don't invest too much into the platform. Start with small MOQ (Minimum Order Quantity), see what sells, keep the flow going of that product."

Key Takeaways:

  • Test products with minimal inventory at first
  • Use sales data to guide expansion
  • Learn from small mistakes to avoid big ones

📚 Resources for you:

5. Master Your Financials

Understanding and controlling your costs is crucial for long-term success.

💬 Seller Insights: "Know your numbers when it comes to running ads. Aim for TACOS (ad spend divided by revenue) of less than 10% as a rough rule of thumb."..."Watch your margins. It's easy to get excited by sales and forget about fees, shipping, returns, and ads. Keep a simple spreadsheet or system to make sure you're not losing money on what looks like a 'win.'"

Key Takeaways:

  • Calculate all fees before listing (storage, advertising, shipping)
  • Monitor and optimize advertising spend
  • Regularly review and adjust pricing strategies

📚 Resources for you:

Your Turn to Shine! Which of these strategies resonates most with your business? Share your thoughts and experiences in the comments below or start a new discussion in the forums. Let's learn from each other and make this spring our best selling season yet!

Stay tuned for Part 2 of our Spring Sweepstakes Recap, coming soon. Hit "Follow" on this discussion to get notified when it's live!

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📚 Browsing the Shelves with Booksellers - Mother's Day Memories Reading with Mom 📚
by Seller_GEZPMc4CeQfh6
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Hello Sellers!

It's Mother's Day in the US on Sunday and I as I reflect on my childhood and my love of books, I think about all the books my mom read to me growing up. From Clifford the Big Red Dog to The Berenstain Bears, there are too many good ones to count. Before I went off to college, she gave me, Dr. Seuss' Oh, the Places You'll Go! with a special note that was very near and dear to my heart.

Does anyone have any similar childhood memory with their loved one or a book that sparked their love for reading as a kid?

Looking forward to hearing everyone's stories in the replies below!

(If you don’t sell books you can still join the conversation too!)

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[Now Closed] Ask Amazon - Optimize Your Supply Chain with AWD & MCD
by Seller_khUF6HPR2AHxu
Amazon replied

🗓️ MARK YOUR CALENDARS: Join us on May 13th, from 8am - 5pm PDT, for a LIVE Q&A session with members of the Amazon AWD and the MCD Teams! We'll dive deep into optimizing your supply chain with Amazon Warehousing and Distribution (AWD) & Multi-Channel Distribution (MCD). This is a great opportunity to ask questions and provide feedback directly to the Amazon AWD & MCD Team.

Whether you're new to AWD or a seasoned seller, this is your chance to:

  • Get expert answers to your pressing AWD & MCD questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things AWD and MCD for easy access.

1. 📺 Introduction to AWD - Seller University: Explore benefits of AWD, product eligibility, and how to enroll

2. ➡️ Send inventory to AWD: Get started with selecting inventory to send, choosing a carrier, printing SSCCs and labeling your inventory, and tracking the status of your shipment

3. 📦 Managing AWD Inventory: Learn...

4. 🚚 Multi-Channel Distribution (MCD): Learn how you can move bulk inventory from AWD storage to non-Amazon locations to fit your business needs.

_____________________________________________________

💡 Submit your AWD & MCD questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with AWD, and let's build momentum heading into the May 13th Q&A session!

_____________________________________________________

✍️ Save the Date: Curious about scaling your brand to the EU and beyond? Join us for our next Ask Amazon with the Global Selling partner team on Thursday, May 22nd right here.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Ask Amazon - GET ANSWERS on FBA Shipments, Inventory Management & Prioritization on May 8th
by Seller_RSwABJNHpHnEZ
Amazon replied

🗓️ MARK YOUR CALENDARS: Join us on May 8th, from 8am - 5pm PDT, for a LIVE Q&A session with members of the Amazon FBA Team! We'll dive deep into Send to Amazon best practices, strategies for inventory management & prioritization, and any other FBA topic on your mind. This is a great opportunity to ask questions and provide feedback directly to the Amazon FBA Team.

Whether you're new to FBA or a seasoned seller, this is your chance to:

  • Get expert answers to your pressing FBA questions
  • Share your experiences and learn from fellow sellers
  • Provide direct feedback to the Amazon team

_____________________________________________________

📚 Key Resources: We've compiled key resources on all things Shipments, Inventory Management & Prioritization for easy access.

1. 📋 Managing Your Send to Amazon Shipment- Seller University Learn how to effectively use tracking tools to monitor your shipments from creation to final delivery.

2. 📦 Packaging Requirements - Correctly and safely packaging your FBA shipments is a critical step in protecting your inventory throughout the fulfillment journey:

  • Inventory that arrives to a fulfillment center without proper preparation or labeling may incur a preparation fee
  • Inventory that arrives with non-compliant, unsafe packaging may be refused or disposed of with no eligibility for reimbursement
  • Loose products must be contained within a single, secure package with a non-adhesive band or removable tape
  • Footwear must be packaged where the shoe material isn’t exposed (needs to be in a shoe box or polybag with a suffocation warning)
  • Amazon doesn’t accept units that require Amazon assembly
  • Units sold as sets must be marked as sets on their packaging. For example “Sold as set” or “This is a set. Do not separate”
  • All specific packaging requirement details can be found by navigating through the packaging requirements help page

3. 𝄃𝄃𝄂𝄂𝄀𝄁𝄃𝄂𝄂𝄃 Barcode Requirements - Each of your units needs an exterior scannable barcode or label (which includes a scannable barcode and the corresponding human-readable numbers) that is easily accessible:

  • Do not apply barcodes to a corner or curve that would prevent them from being scanned
  • Remove, cover, or render unscannable any existing scannable barcodes on the outside of shipping boxes
  • For bundled sets, barcodes on the individual units shouldn’t face outward or the barcodes need to be covered (ensures fulfillment center associate scans the barcode for the pack vs the individual unit)
  • Poly-bagged units must either have a barcode (i.e UPC or EAN), X00-label that is scannable through the bag, or have an X00 or ASIN label on the outside of the bag
  • Products with bubble wrap must be labeled with a scannable barcode on the outside
  • Amazon barcodes must be applied to all products that are not tracked using the manufacturer barcode.
  • If a brand has been approved for Amazon Brand Registry, and the Seller doesn’t have a manufacturer barcode for the product, they can apply for a GTIN exemption
  • If you are the manufacturer or the Intellectual Property owner and want to print barcodes directly on the product packaging, you can apply for a GS1 standard UPC barcode

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

_____________________________________________________

✍️ Save the Date: Have questions about Amazon Warehousing and Distribution (AWD) or Multi-Channel Distribution (MCD)? Join us for our next Ask Amazon with those partner teams on Tuesday, May 13th right here.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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New Seller Community Digest (April 30th Edition)
by Seller_4GjtS9k0cnHHv

As we wrap up April, don't miss out on all the great content created throughout the forum over the last few weeks. Take a look below! ⬇️

🛍️ Prime Day Prep: What Makes a Great Deal - learn what makes a winning deal, deal best practices and the types of deals available for Prime Day within this thread

📈 Best Practice for Creating Detail Pages that Drive Sales: Learn how to build quality detail pages that can boost your conversion rates including product titles, descriptions, and crafting strategic bullet points

🏖️ Your Guide to Amazon Seller Vacation Mode: Need to step away from your business for any reason? Learn how to set your account on vacation mode and some important tips to remember when doing so.

Amazon Seller Bereavement Support & Account Recovery Process: This guide primarily addresses how to gain access to an Amazon Seller account after the loss of a loved on as well as some proactive planning you can take today.

❎ Creating a Removal Order: As a seller you may need to create a removal order to have your inventory returned, donated/recycled, or liquidated. Take a look at this thread to learn the steps.

Drop us a 👍 or 👎 below if you found any of these helpful! Have questions? Feel free to drop them below!

CR_Amazon

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🛡️ Safeguarding Your Amazon Business from Impersonation Scams 🛡️
by Seller_8hQgfj6OVZYse

As an Amazon seller, it's critical to be aware of the various scams and impersonation tactics used to target merchants on the platform. Understanding these common schemes can help you take proactive steps to protect your business.

One prevalent scam involves criminals impersonating Amazon itself. Scammers may contact you via email, phone, or text, claiming to be from Amazon customer service or another official department. Their goal is to trick you into providing sensitive information like login credentials, financial data, or access to your seller account. These fraudsters often create a false sense of urgency to pressure you into complying. Another frequent tactic is instructing you to make payments or purchases outside of the official Amazon channels. To avoid falling victim, never share personal or account details in response to unsolicited communications.

If you receive a suspicious message claiming to be from Amazon, report it immediately to reportascam@amazon.com. This helps Amazon investigate the issue and shut down these fraudulent activities. Additionally, regularly reviewing your order history, payments, and seller account activity can allow you to quickly identify and address any unauthorized or suspicious behavior. By taking these proactive security measures, you can effectively safeguard your Amazon business from costly scams. For more information, see the Identifying a scam page.

Regards,

- Manny

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Prep for Prime Day 2025: early sourcing & deal optimization
by Seller_FJwyF3iu5qxUY

The Handmade team wanted to pass along a great opportunity to learn more about Prime Day 2025. Join the Seller University team for an essential strategic planning session focused on maximizing your success during Prime Day 2025.

In this webinar, you will be equipped with critical insights into:

  • What is Prime Day
  • Deal submission deadlines and qualification requirements
  • Inventory requirements and key preparation milestones
  • Best practices for deal optimization and visibility

This session is designed for both new and experienced sellers looking to succeed during peak shopping periods on Amazon.

Interactive Q&A: Join our live Q&A session to get answers to your questions and develop a strategy for success during shopping events.

The Seller University team will be hosting two different sessions on different days, so do not worry if you are unable to attend one.

When:

Webinar 1: Thursday, May 1st, 2025, 12:00 - 1:00 PM PDT - Register HERE

Webinar 2: Thursday, May 22nd, 2025, 12:00 - 1:00 PM PDT - Register HERE

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Maximize Your Prime Day 2025: Seller Tips & Talk
by Seller_l7Jtck9jxnEA0

With Prime Day 2025 approaching (date yet to be announced), successful preparation can make all the difference.

We'd love to hear from the sellers:

• What are your top Prime Day preparation strategies? Share what's worked best for you in previous years.

• Which areas are you focusing on this year? (Inventory planning, PPC strategy, pricing optimization, etc.)

• What's one lesson you learned from Prime Day 2024 that you're applying this year?

• Are there specific challenges you're looking to overcome this time?

• First-time Prime Day sellers - what questions do you have for experienced sellers?

Let's build a community discussion to help everyone maximize their Prime Day performance. Share your insights and questions below!

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