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Welcome To Our ‘Prep for Prime Day’ Forum Series

by Beth_Amazon

This marks the first post in our ‘Prep for Prime Day’ Ad Forum series. Leading up to Prime Day, we’ll be dropping knowledge nuggets to help you prepare your ad campaigns for this key shopping event. As always, we encourage you to ask questions. Let’s work together to make this a successful Prime Day for you all.

Here are some important dates and things to note:

  • If you are a brand owner and don’t already have a Store, give at least 2 - 4 weeks to get one ready for Prime Day
  • Coupon submission closes by 6/10/22
  • FBA in-bound shipping cut-off is by 6/20/22

Here is a helpful link, see the Prime Day Advertising Guide 2022.

Tags: FBA
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Seller_n4shC9EMd3XuA
In reply to: Beth_Amazon's post

2nd. BAM! (But I will participate once I figure out what this is - don’t worry about that!)

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Seller_oEw5wUNHgJxxP
In reply to: Beth_Amazon's post

Am I tired, or so busy I can not find it, or possibly just ‘thick’ to not know…

When the heck is Prime Day this year?

Or is that part of the “dropping knowledge nuggets” dripping in over time.

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Seller_jZWpyInw8RkYT
In reply to: Beth_Amazon's post
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Seller_JClYLWiNXDpq6
In reply to: Beth_Amazon's post

Hi - looking for insight on the coupons submissions closing 6/10/22…does this mean we can’t create coupons to run during prime day unless we submit by this date? I didn’t see any detail in the advert guide…

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Seller_4qkDNEtr9M8A5
In reply to: Beth_Amazon's post

Did they change the date for FBA in-bound shipping? This is the last message we received from Amazon ads:

Submit recommended Lightning Deals for Prime Day Week for a chance to have your deal selected for Prime Day! You have until April 29, 2022 (11:59 p.m. PDT) to submit recommended Lightning Deals for Prime Day Week. The Prime Day FBA shipping deadline is June 20, 2022. Note that 7-day Deals are not eligible for Prime Day or Prime Day Week and therefore you will not see 7-day Deal recommendations for Prime Day Week.

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Beth_Amazon
In reply to: Beth_Amazon's post

@Fast_and_Precise Correct, the submissions close on 6/10/22 for Coupons. Submissions need to be in by that date.

@Sunny_Side_Up_Sungla Thank you for catching my typo! I guess I need more coffee on my Mondays I have updated the Post above with the proper date of 6/20/22 for FBA in-bound shipping cut off.

Are you all excited to promote any specific products for Prime Day this year?

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Seller_TMserLw0QU4BR
In reply to: Beth_Amazon's post

In the last ten years I have only seen marginally larger sales or the same. Is Prime Day just a day to bid for higher dollar advertising that will only be offset by the increase in sales and netting very little as a result?

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Seller_y2Siy9f4A02oy
In reply to: Beth_Amazon's post

Doesn’t sound as good as you’d think.

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Seller_OLrmR1FCiVRMF
In reply to: Beth_Amazon's post

Forgive me if I’m confused, but how would I submit Coupons by 6/10/22 if I don’t know what day(s) Prime Day is?

Edit - I’m dumb!

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Seller_JSkKTxOgzk1ON
In reply to: Beth_Amazon's post

I think ill pass.

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