We have a continuing issue with separation of child ASINs from the Parent ASIN (as it appears other sellers have also encountered). Routine updates and maintenance done by Amazon resulted in two child ASINS being separated from their parent. We’ve spoken with Seller Support (as well as Catalog and Brand Registry) and they do not seem to fully understand the issue (at least not based on the responses we’ve been given).

The affected ASINs are as follows:

Parent: B08K4S5GSG

Child:

B08K4S77GQ (SKU: SVCUSTOMBK)

B08K4RJ9BZ (SKU: SV1042BK)

ASIN B08K4S77GQ shows up as a variation of the parent in the manage Inventory page but in the Amazon listing it is not included as a size option. B08K4RJ9BZ is neither listed as a variation or included on Amazon listing (note: originally when it was set up both were included).

Each of these new listings are active and technically shoppable, but they are separated from the original product listing (the original listing was set up 4 years ago). The next few months are critically important for our products, and every day that this problem lingers impacts the overall health of our sales and bottom line profitability. It has also impacted my store as well as our current advertising. Seller Support does not appear to understand the issue.

The most recent response is that the brand values could not be established because they are inconsistent – they are inconsistent because Amazon changed them. And unless something has changed, we cannot change brand values. Ideally, the best solution is for Amazon to fix what they changed/modified/broke, connecting those child variations with their original parent, but I am not too optimistic that it will happen.

Also, with the new Manage Inventory format, I cannot add new variations to the parent.

I'd really like to have a meaningful conversation with Amazon as to steps that can be implemented to fix this (other than deleting a 4 year old listing and starting again as has been suggested by Seller Support).