Stand out from the competition and connect with your customers by sharing your unique story using the new A+ Brand Story feature. With this new feature, you can now highlight elements of your Brand story separately from your product features using engaging visual content in a dedicated slot of the detail page called, ‘From the brand’.

With A+ Content, Brand owners registered in Brand Registry can increase sales by 5% by adding images and text into 5 - 7 different content modules highlighting elements of your brand and product-level features, which render in the ‘Product Description’ section of the detail page.

The new A+ Brand Story feature can help you stand out from the competition and connect with your customers by sharing your unique story. With this new feature, you can now highlight key elements of your brand and products without needing to repurpose any of your existing A+ modules. The Brand Story feature creates a section separate from your product features in a dedicated slot of the detail page called, ‘From the brand’.

With A+ Brand Story, you can simply set up a single version of brand-focused content and publish it to all ASINs within your Brand, reserving the rich content in the Product Description section of the detail page for supplemental feature information at a product level.

This feature is designed to be an immersive carousel-based module for the Customer to learn about your Brand. You can easily add a distinctive background image and then apply up to 19 cards/tiles of content using four pre-formatted layouts, with one offering a way to link back to your Brand’s store. The module is also device-responsive to provide an optimized experience on desktop and mobile.

Go to the A+ Content Manager to start creating your Brand Story.