ORIGINAL NOTIFICATION FROM AMAZON.

Dear PhamFare, Your seller-fulfilled offers have been deactivated. Please ship any open orders to avoid further impact to your account. You may still accept Amazon-fulfilled orders. Learn how to change seller-fulfilled offers to Fulfilled by Amazon on the Manage Inventory page in Seller Central at: https://sellercentral.amazon.com/gp/help/53921 Why is this happening? Sellers on Amazon are not allowed to use drop shipping to fulfill orders without meeting the following criteria: – Be the seller of record of your products. – Identify yourself as the seller of your products on all packing slips and other information included or provided in connection with them. – Be responsible for accepting and processing customer returns of your products. – Comply with all other terms of your seller agreement and applicable Amazon policies. Amazon’s Drop Shipping policy can be found at: https://sellercentral.amazon.com/gp/help/G201808410 Please be aware that repeated violations of the Drop Shipping policy will result in the loss of your ability to list seller-fulfilled offers on Amazon.com. How do I reactivate my account? To reactivate your selling account, please send a plan of action that explains: – The root causes of the Drop Shipping policy violations. – The actions you have taken to comply with Amazon’s Drop Shipping policy. – The steps you have taken to prevent violations of Amazon’s Drop Shipping policy going forward. How do I send the required information? Click the Appeal button next to this message on the Performance Notifications page in Seller Central to submit the information at: https://sellercentral.amazon.com/performance/notifications?ref=ah_em_op What happens if I do not send the requested information? If we do not receive the requested information, your seller-fulfilled offers will remain deactivated. Funds may not be transferred to you but will stay in your account while we work with you to address this issue. This process usually takes about 60 days but could take longer. We’re here to help If you have questions about this policy or information requested above, please contact us at: https://sellercentral.amazon.com/cu/contact-us Additionally, please find assistance creating a plan of action at: https://sellercentral.amazon.com/gp/help/G201623610 Has your account been deactivated in error? If you believe there has been an error, please submit an explanation. Your explanation should include the following information: – Evidence or examples that demonstrate that your account complies with our Drop Shipping policy. You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_op or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing against the performance metrics and policies required to sell on Amazon. – Download iOS App at https://itunes.apple.com/us/app/amazon-seller/id794141485. – Download Android App at https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_US.

THIS IS MY 3RD APPEAL WHICH WAS REJECTED

Submission

March 17, 2021 9:59 AM CDT

Additional information
Dear Performance Team,

We understand that we have made a major mistake by not following Amazon’s Drop Shipping Policy and we sincerely apologize for this mistake. Now, we have completely fixed it moving forward and hence putting forward our plan of action to further avoid such happening again.

Greater detail on the root cause(s) of the Drop Shipping policy violations:

1.Our supply chain was invalid and against Amazon’s policies as we were drop shipping our products from big box stores without having our name on the packaging, packaging slips and invoices as the seller of record.

2.We were listing products from one big box store platform and were not the seller of record for our products. We were directly selling products from the store’s website to our Amazon customers. This was a major mistake that will never happen again in future.

3.We did not fully understand and comprehend Amazon’s policies which led to us violating the supply chain and drop shipping policies. The drop shipping policies are listed here: https://sellercentral.amazon.com/gp/help/help.html?itemID=201808410

4.We had issues with our inventory tracking system.

5.We should have sourced our products from authorized distributors using FBA & our own merchant fulfilled services directly from our warehouse instead of drop shipping from a retailer.

6.We should be responsible for accepting and processing customer returns of all our products.

7.We should have complied with all other terms of the seller agreement and applicable Amazon policies found here: https://sellercentral.amazon.com/gp/help/help.html?itemID=G1801&language=en_US

Greater detail on the actions you have taken to comply with Amazon Drop Shipping Policy:

1. On 02/03/2021, We have ceased drop shipping any orders and have deleted, removed and discarded of our entire current Amazon inventory in order to restart our business and comply with Amazon’s policies and requests.

2. We are participating in Amazon FBA and our own merchant fulfilled services from our warehouse moving forward.

3. We have located all of our invoices, letters of authorization and contracts to oblige with all Amazon policies (supporting supply chain verification) from our supplier for products that we will list on Amazon in the future.

4. We are purchasing authentic products from authorized distributors as well as sourcing private label goods to sell via FBA & self-fulfilled in the future.

5. On 08/03/ 2021, We have initiated a new program to ensure that all of our products are authentic. This includes:
   a. Contacting the original brand to verify our supply chain.
   b. Checking government databases for issues with IP infringements.
   c. Ensuring that there are no restrictions from us selling the brand on Amazon.
   d. Checking UPC and other product identifiers to ensure they match the product.

Greater detail on the steps you have taken to prevent violations of Amazon Drop Shipping Policy going forward:

1. Removed all ASIN’s from our inventory and are only going to list private label and authentic products from authorized suppliers or brand owners moving forward via FBA and merchant fulfilled directly from our warehouse.

2. We are never going to drop ship any products moving forward, and are only going to list products sourced from authorized distributors of our private label or licensed products via FBA & merchant fulfilled from our warehouse. We will always be the seller of record and all packaging, slips and invoices will prove this.

3. Only source licensed products from authorized distributors with letters of authorization and brand approval to prove this.

4. We are never sourcing our products from a different retail marketplace again. We always have established and policy-abiding supply chains. We have a thorough review and audit process for our suppliers including having them supply us the following:

• Valid business license.
• Proof of valid supply chain.
• Contract to oblige with all US laws and Amazon policies.

5.We confirm that they are authorized distributors of our products with the brands/publishers.

6.To fix stock tracking issues, we are now using integrated inventory management software, as well as using Amazon’s “Buy Shipping” service when applicable. We will always have valid tracking number for our clients.

7. We have re-read and educated ourselves on all Amazon Seller Policies, specifically when it came to Drop Shipping Policies and the Seller Agreement listed here: https://sellercentral.amazon.com/gp/help/help.html?itemID=201808410

8. We are monitoring our account daily and take all necessary actions to stay policy-abiding sellers.

9. We have also established a new policy to help us be aware of problems and fix them faster:

• Review our order defects, customer service performance, price alerts and all other account metrics every day and look for problems with returns, pricing, A-Z claims, and negative feedback.

• Review our customer communications and negative feedback daily with our team.

• If we see more than one complaint for an ASIN or receive any warnings from Amazon, close the listing until we can investigate.

Greater detail on evidence or examples that demonstrate that your account has complied with our policy:

We are striving to give the best quality products to our valued customers without any damage to them. Hence, we are taking care of the packaging and sending the order from our facility with utmost care as demonstrated in the pictures we have attached for one of our orders. This pack & shipping of the boxes enhances the quality of the product by scrutinizing each order such as quality check and expiration on top of everything.
You may see the pictures of one of our orders in the attachment.

Our company hopes that Amazon notices how serious we are taking this violation and all the steps we have implemented to ensure it never happens again.
Should you have more questions, do let us know. We’ll be happy to get back to you quickly.

Thank you,
PhamFare

HERES THE REJECTION LETTER

Dear Hung,

We received your submission but do not have enough information to reactivate your account at this time. To reactivate your account, please send the following:

– Greater detail on the root cause(s) of A-to-z claims, negative feedback and service chargebacks.

– Greater detail on the actions you have taken to resolve A-to-z claims, negative feedback and service chargebacks.

– Greater detail on the steps you have taken to prevent A-to-z claims, negative feedback and service chargebacks going forward.

– Greater detail on evidence or examples that demonstrate that your account has complied with our policy.

How do I send the required information?
Click the Appeal button next to this message on the Performance Notifications page in Seller Central to submit the information at https://sellercentral.amazon.com/performance/notifications?ref=ah_em_op.

What happens if I do not send the requested information?
If we do not receive the requested information within 14 days of the original notification, your account will remain deactivated.

We’re here to help
If you have questions about this policy or information requested above, please contact us at https://sellercentral.amazon.com/cu/contact-us. Additionally, please find assistance creating a plan of action at https://sellercentral.amazon.com/gp/help/G201623610.

You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_op or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
– Download iOS App at https://itunes.apple.com/us/app/amazon-seller/id794141485.
– Download Android App at https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_US.

Sincerely,
Merchant Review Team