As much as I admire your attempt to help others of our Seller Community combat the ongoing co-opting/hijacking of Brand Registered Offers upon Amazon Catalog ASINs, I am constrained to point out a pair of salient facts:

1. despite the erstwhile efforts of more than a few of the “New Year, New Voices” members of the FMT (“Forum Moderation Team”) to help in matters like these, all-available evidence would seem (at least, to me) to suggest that intervention in that matter is rather constricted from their assigned bailiwick’s purview.

2. the publicly-visible nature of most of the ASF’s (“Amazon Seller Forum”) sub-fora opens access to both the Bad Actors’ & the Ignorant Actors’ manipulations.

More than a few of the seasoned and savvy forum veterans have endeavored to ply the same course that you would appear to envision (Deb’s, Rush’s, and jclee4’s now-gone topic-threads, among others on this same subject since 2016, come readily to mind) - but I would submit that unless & until push comes to a better shove on the publicity front, our Seller Community is more likely than not to wind up finding ourselves doing little more than Quixotically-tilting at windmills.

Sigh.

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All that said, I must admit that I myself am quite pleased to learn that you were NOT kidding with this “I’m going to do my best to pay if forward” post when Amazon finally got it right:

Would that more of us were willing to put forth the MOST-admirable effort that you have exemplified in creating this topic-thread here, the better-off we should all be.

We´ve had the same listing hijacked 3 times: the first 2 times, the hijacker was EVERENTY K. The third time it was STOPWOOFER.

What do these 3 events have in common:

All happened to the same listing (my best seller, with 5 star reviews), always when the store is on vacation mode (always less than 2 weeks of inactivity). Side note: I´m the manufacturer and only seller of the item.

Both hijackers are brand registered.

Every time, it took us almost a month to solve it, an absurd amount of case reopenings, hours of phone talking, in a frustrating attempt to convince the catalogue team that we only wanted the change reverted to what the listing originally was…not to rebrand it. (yes, were told that we can´t rebrand the ASIN, and that we´ll need to start from scratch with a new one…but the hijacker had no issue doing it!)

The first time, we were told to report a violation (a link was provided). Once we reported it, a violation was received in OUR account, for tampering with a listing information, the account was at risk of deactivation and the listing was suppressed. Again, many cases reopened, after being closed with canned, unrelated, answers, to have it finally removed and the listing reinstated. The hijacker was unharmed, still on the listing.

The second time, after having the change reverted, a “cancelled orders” attack started, and lasted for about 3 weeks. (all the available units were purchased every single time to make the stock zero, and then cancelled). Modified the max. qty per order to 1 and adjusted the inventory every hour or so to counteract it…for 3 weeks! Eventually, they gave up. Amazon wasn´t able to solve it. (apparently, unless after 3 weeks it were them that solved it, we´ll probably never know).

Being brand registered doesn´t prevent or solve this issue. Brand registry only protects you against another seller piggybacking your listing, offering your same product or using your brand on them…not taking over the listing and changing your brand to theirs. When they do it, they become the “brand owner” on your ASIN and you´ll need to “pretty please” ask him to give it back. It doesn´t matter your brand registry, as it´s no longer your brand in question.

This whole situation is really frustrating, as we all work for years to get as many reviews we can, our sales rank, just to lose it in a second to a (usually) foreign seller that just want those reviews and ranks to defraud as many customers as they can, selling their trash under a high ranked asin, and all of it, under amazon´s nose… and with obvious advantage over US sellers, as they´re able to change the ASINs info as they please.