Brands enrolled in Amazon Brand Registry can now generate customer reviews for heavy and bulky Fulfillment by Amazon items with Amazon Vine.

Amazon Vine helps you increase product awareness, boost sales of new and cold-start ASINs. Vine reviews can be a valuable source of social proof, helping customers understand how a product works and evaluate whether it meets their needs.

If you participate, you can provide free units of your products to a select group of trusted reviewers (Vine Voices) who share their honest, unbiased opinions in a review.

To enroll now, go to Enroll a product in Vine.

For more information about the program, go to Amazon Vine.