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Read onlyOne of the most common error messages Amazon sellers come across is: 'The SKU for this product is unknown or cannot be found'. Today, we're going to dive deep the causes of this error and provide you with step-by-step troubleshooting tips to get your listing and shipments back on track.
The most common reason why this error message occurs is due to the listing being incomplete (whether it has not fully generated in our system or vital information is missing when listing the product).
If the error message seems to be shipment related (like the screenshot above) there are several ways to troubleshooting this error message:
1. Ensure the listing is converted to FBA and is appearing in the Manage FBA Inventory page.
The SKU requires time to get added to your inventory. The shortest time for your detail page to be created and inventory to come into view will be 15 minutes at a minimum and 24 hours at a maximum. You can still send these items to the fulfillment center without issue, however, please give the detail page time to refresh.
2. Ensure that the SKU-ASIN mapping is the same on Manage All Inventory and FBA Inventory pages.
3. Visit the Fix Your Products (FYP) page to fix the listing.
If you need to re-create and/or convert the listing fulfillment channel from MFN to FBA the directions are provided below, then you can try to create a shipment again.
If you have a specific question about error message “The SKU for this product is unknown or cannot be found” and it looks like the example image above AND you have already reached out to Selling Partner Support, please begin a new discussion, select the Fulfill Orders category, and use the tags, ‘FBA,’ ‘Fulfillment’ and ‘Ship to FC’.
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If the error is unrelated to creating a shipment, the listing may be considered incomplete (see screenshot below).
Possible reasons the message could occur are shared below:
If you have a specific question about error message “The SKU for this product is unknown or cannot be found” and it looks like the example image above AND you have already reached out to Selling Partner Support, please begin a new discussion, select the Create and Manage Listings category, and use the tags, ‘ASIN,’ ‘Detail Page’ and ‘Listings’ .
That about wraps it up for our discussion on the error message “The SKU for this product is unknown or cannot be found.“ If you would like to continue this discussion in person you can visit our Forums Lounge at Accelerate in Seattle this year on September 17-19, 2024. You can also register virtually too! It's free. Thank you again for tuning in. ~ Cooper_Amazon