In our experience, Amazon can be very rigid about where warranty language is allowed to appear. Any mention of warranty terms in bullets, titles, or descriptions might trigger a “Product Attribute Misuse” violation. Amazon appears to expect all warranty details to be entered exclusively in the Warranty Description field under Safety & Compliance.

As an aside, I’ve been a long-time customer of Volt Lighting through your direct website, and would be genuinely interested to hear about your experience selling on Amazon.

We’re a small business that chose to create separate product lines and trademarks specifically for channels like Amazon. Amazon’s overwhelming advantage in Google search means that Amazon listings—including those from knockoff brands that advertise by bidding on established competitors’ trademarks—tend to dominate organic results, often at the expense of a manufacturer’s own site.

We also learned that listing your brand on Amazon is effectively irreversible: if a manufacturer withdraws its listings, Google searches return a prominent Amazon page stating the product is “no longer available,” leading everyone to believe the supplier has gone out of business.

Between its high transaction costs, constant listing-management headaches, support deficiencies, dysfunctional product search, policy-driven return abuse, and practice of flooding your product pages with ads that divert customers to cheap overseas knock-offs, we’ve found Amazon to be a very expensive channel relative to direct sales.

Segmenting our brands has allowed us to offer pricing on our direct website that reflects its lower operating costs and has helped keep our direct channel viable so far.