2026 Updates to US Referral and Fulfillment by Amazon Fees
We want to thank you for your continued partnership in serving customers with amazing products, great prices, and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you. We’d like to share our 2026 updates to US Referral and Fulfillment by Amazon (FBA) fees.
In 2026, FBA fees will increase by an average of $0.08 per unit sold, or less than 0.5% of an average item’s selling price. This is on top of no increase in US Referral and FBA fees in 2025. We have been working hard to drive innovation and efficiencies that keep costs down, which helps keep fee increases low for you. Our fee changes are significantly less than inflation and less than the 3.9%-5.9% annual cost increases from other major US carriers during the last two years.
We continue to better align our fee structure and rates to our underlying costs. We’ve created more granularity in our fee structure so we can offer lower fees where our costs are lower, and higher fees where we provide enhanced services or additional value that come at a higher cost. This includes investing in improved forecasting, inventory placement, and automation that drives faster delivery promises and higher sales for billions of products fulfilled through FBA. We’ll also add new returns features, reduce defects that cause missing and damaged inventory, and provide faster removals processing. You also gain the opportunity to achieve lower fee options where it makes sense for your business, including by updating your product packaging, selecting lower cost inbound shipment options, and maintaining healthy inventory levels.
We continue to focus on providing you with stability by minimizing your operational burden and costs. There will be no new FBA fee types in 2026, and we’re providing earlier notice and improved tools to make it easier for you to optimize your sales and profitability. To understand how these changes will impact your business, you can use the Revenue Calculator and Fee and Economics Preview report which are being updated with the 2026 rates. You can also use the new Profit Analytics dashboard to get a detailed view of your unit economics, including the ability to see how fee changes impact each of your products. You have at least 90 days before any fee increases take effect.
For specific fee change details, go to 2026 US Referral and Fulfillment by Amazon Fees. Unless otherwise noted, all changes will be effective January 15, 2026.
Thank you for selling in Amazon’s store. Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
2026 Updates to US Referral and Fulfillment by Amazon Fees
We want to thank you for your continued partnership in serving customers with amazing products, great prices, and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you. We’d like to share our 2026 updates to US Referral and Fulfillment by Amazon (FBA) fees.
In 2026, FBA fees will increase by an average of $0.08 per unit sold, or less than 0.5% of an average item’s selling price. This is on top of no increase in US Referral and FBA fees in 2025. We have been working hard to drive innovation and efficiencies that keep costs down, which helps keep fee increases low for you. Our fee changes are significantly less than inflation and less than the 3.9%-5.9% annual cost increases from other major US carriers during the last two years.
We continue to better align our fee structure and rates to our underlying costs. We’ve created more granularity in our fee structure so we can offer lower fees where our costs are lower, and higher fees where we provide enhanced services or additional value that come at a higher cost. This includes investing in improved forecasting, inventory placement, and automation that drives faster delivery promises and higher sales for billions of products fulfilled through FBA. We’ll also add new returns features, reduce defects that cause missing and damaged inventory, and provide faster removals processing. You also gain the opportunity to achieve lower fee options where it makes sense for your business, including by updating your product packaging, selecting lower cost inbound shipment options, and maintaining healthy inventory levels.
We continue to focus on providing you with stability by minimizing your operational burden and costs. There will be no new FBA fee types in 2026, and we’re providing earlier notice and improved tools to make it easier for you to optimize your sales and profitability. To understand how these changes will impact your business, you can use the Revenue Calculator and Fee and Economics Preview report which are being updated with the 2026 rates. You can also use the new Profit Analytics dashboard to get a detailed view of your unit economics, including the ability to see how fee changes impact each of your products. You have at least 90 days before any fee increases take effect.
For specific fee change details, go to 2026 US Referral and Fulfillment by Amazon Fees. Unless otherwise noted, all changes will be effective January 15, 2026.
Thank you for selling in Amazon’s store. Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
66 replies
Seller_Ggt6s7zXEwLbA
"Slower moving items will also remain exempt from low-inventory-level fees, but they may see slower delivery promises or limited nationwide availability."
(https://sellercentral.amazon.com/help/hub/reference/G201411300)
So customers are paying a monthly fee for Prime will no longer get fast Prime Delivery and Amazon will simply refuse to deliver products whenever it wants?
A product is in a warehouse in California and a buyer is in Florida so Amazon can decide it's not worth shipping and just cancels orders? And then charges the seller escalating storage fees?
Why should a seller pay storage fees / disposal fees when it is Amazon deciding where to warehouse prodcut if Amazon is going to cancel orders / limit availability because it mismanaged inventory vs buyer location?
As a sticker seller who sometimes tests FBA it seems Amazon cancelling / limiting FBA orders if it can't make enough profit is counterproductive to the program encouraging sellers to sample FBA for a product before sending a lot of inventory.
Otherwise, I do like the fee increases seem to be small and disposal fees for light items decreased.
Seller_obaXbOzWLSmF6
I would love to see the threshold for the referral fee discount of 8% for the grocery category increased. It's near impossible to price products below $15 with continued fee increases and cost of goods inflation. Even a small increase of grocery items below $16 would be a huge help and keep us from having to charge customers more.
Seller_ChZL6Aea85Cad
"FBA fees will increase by an average of $0.08 per unit sold"
It's more like 30+ cent..
Seller_CW0P5hgbsiqWX
Remember, After calculating your increase, don't forget to up your pricing accordingly.
Seller_ZvqRNpMpVeUfZ
Dear Amazon Selling Partner Services team,
I appreciate your ongoing support and the tools you provide to help sellers grow. However, I am concerned about the upcoming 2026 FBA fee increases.
As a small business importing products from abroad, these additional fees further reduce already thin profit margins. Many of us are also affected by tariffs imposed in previous months, as well as necessary advertising costs such as Amazon PPC. With all these combined, it becomes increasingly difficult to maintain sustainable business operations on certain products with low base costs.
While I understand that fees help cover operational costs and improve services, I believe these increases disproportionately impact small sellers who are already managing tight margins. It would be helpful if Amazon could consider ways to mitigate these effects or advocate for relief on tariffs and other external costs that are out of our control.
Thank you for taking the time to consider this feedback. I hope Amazon continues to support small businesses in maintaining profitable and sustainable operations.
Sincerely,
Francesco
Seller_jvfhuXWiqaKrs
To account for the increasing fees, we will continue to price products higher on Amazon than we do on our own website, which we've made unscrapable for reference pricing. Customers in our industry know that prices are usually better on my site than on Amazon.
[Moderator Edit: Removed External Web Address]
Seller_pixSY1g97J4aL
it is interesting to see that Amazon sees the need to increase its price gouging whilst its competitor Walmart does not
Seller_YJpC7omTlTdNy
please start sharing the historical days of supply on a fnsku level right now so that we can address it timely before we will be robbed off.
It’s set right now on a parent level.
Thanks for being honest
Seller_6NuOdERlGvmOT
Thank you for not increasing our fees in 2025 but introducing inventory placement fees, low level inventory surcharge , long term inventory surcharges and increased return fees
And slashing reimbursements for lost inbound by a bunch.
2025 was the biggest fee hike to date.