Create deals now for Prime Big Deal Days
You can now create deals and promotions for Prime Big Deal Days to boost your sales during the event.
Best Deals and Lightning Deals for Prime Big Deal Days must be submitted by September 12, 2025:
- Best Deals require a minimum 15% discount off the ASIN reference price, and cost $1,000 per deal. Discounts of 30% off or more qualify for additional merchandising.
- Lightning Deals require a 20% minimum discount off the ASIN reference price and cost $500 per deal.
A reminder that your inventory should arrive at our fulfillment centers by the following dates to ensure it’s Prime-badge eligible for Prime Big Deal Days:
- Fulfillment by Amazon (FBA) minimal shipment splits: September 10, 2025
- FBA Amazon-optimized shipment splits: September 19, 2025
For more information about holiday season preparation, including how to set up your deals, discounts, and coupons, go to FBA peak season readiness playbook.
Create deals now for Prime Big Deal Days
You can now create deals and promotions for Prime Big Deal Days to boost your sales during the event.
Best Deals and Lightning Deals for Prime Big Deal Days must be submitted by September 12, 2025:
- Best Deals require a minimum 15% discount off the ASIN reference price, and cost $1,000 per deal. Discounts of 30% off or more qualify for additional merchandising.
- Lightning Deals require a 20% minimum discount off the ASIN reference price and cost $500 per deal.
A reminder that your inventory should arrive at our fulfillment centers by the following dates to ensure it’s Prime-badge eligible for Prime Big Deal Days:
- Fulfillment by Amazon (FBA) minimal shipment splits: September 10, 2025
- FBA Amazon-optimized shipment splits: September 19, 2025
For more information about holiday season preparation, including how to set up your deals, discounts, and coupons, go to FBA peak season readiness playbook.
5 replies
Seller_EJ77FVwpocuId
So each deal costs $500-1000 unlike BFCM or similar right?
Seller_p609UBwfIhJBM
You’ve raised a concern that many small and medium sellers, including myself, quietly face every day. Here’s my honest, firsthand experience:
What actually helped me achieve better results this holiday season:
Listing Improvements
I upgraded my product listings with clearer images, friendlier descriptions, and keyword phrases like “gift.” This alone noticeably improved click-through rates.
Sharper PPC Campaigns
I restructured my ads to focus on single, effective keywords. Time-limited deals like coupons and Lightning Deals created urgency and lifted conversions right when shoppers were most active.
Operational Readiness
Anticipating FBA delays and holiday returns, I reserved extra FBA space and enabled fallback FBM options. This kept my inventory moving and protected against disruptions.
These focused changes led to real improvements—higher visibility, increased conversions, and stronger sales—without unnecessary complications or stress.
I also had support from the Sellology Team, whose AI-powered tools and strategic guidance helped automate my bids and fine-tune listing content. Their assistance allowed me to stay organised and responsive—but the significant gains came from these clear, strategic actions.
Seller_X0EpnXooluuab
I’m curious to know how sellers are even making a profit when Amazon is now charging us $500-$1000 per deal on Prime Day? Is that an insane amount to charge or is it just me?
