Prime Big Deal Days is a valuable opportunity to build awareness with Prime members and promote your top products in addition to boosting sales. Offering high-quality Prime Exclusive Discounts is one of the best ways to make the most out of this key shopping event.

You can submit Prime Exclusive Discounts on a single product or on a set or products. To get started, go to Prime Exclusive Discounts.

Prime Exclusive Discounts can be offered on both Prime (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers. For FBA offers, the product must be eligible for Prime shipping in all regions within the country.

To learn more about Prime Big Deal Days guidelines, click Create discount on the Prime Exclusive Discounts page. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.

We're excited to partner with you again this year and build on the success of Prime Big Deal Days 2023.

Important information about submissions for Prime Exclusive Discounts:

• Amazon retains the right to reschedule or cancel the promotion at any time.
• If your promotion is not approved within seven days, it will be canceled by Amazon.
• Amazon doesn’t guarantee that orders will be placed for the promotion.
• Amazon doesn’t guarantee the deal will be published on the chosen day or time.

More Prime members shopped this year’s Prime Big Deal Days compared to last year’s event, with higher sales and more items sold during the two-day event than any previous October shopping event.

Globally, Prime members saved more than $1 billion across millions of deals, including deals on seasonal merchandise and gifts.

Independent sellers saw record sales with discounts on popular items like these:

• Le Volume 2-in-1 Titanium Blow Dryer Brush from L'ANGE HAIR
• Hydration Multiplier Electrolyte Drink Mix from Liquid I.V.
• Superhero Mascara from IT Cosmetics

"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals over the holiday shopping season.”

To learn more about Prime Big Deal Days, go to About Amazon.