Hello Sellers,

Prime Day is coming back this June, and we're here to help you make the most of it! This May, we're dedicating our entire Ask Amazon series to getting your business Prime Day ready.

What's Happening This Month?

Based on your feedback and the most common questions in our community, we've built a three-week educational series around the topics that matter most when preparing for Amazon's biggest shopping event of the year. Each week, we'll dive deep into a critical area to help you maximize your Prime Day results.

Week 1 (May 4–8): Amazon Ads

• Building effective ad campaigns ahead of Prime Day
• Budget planning and bidding strategies for high-traffic events
• Sponsored Products, Sponsored Brands, and Sponsored Display best practices
• Measuring and optimizing ad performance

Week 2 (May 11–15): Listing Optimization

• Strengthening your product detail pages before the traffic surge
• Keyword strategy and search relevance
• A+ Content and Brand Store best practices
• Image and title optimization tips

Week 3 (May 18–22): Returns

• Understanding return policies and how they impact your business
• Strategies to reduce return rates before a high-volume event
• Managing customer expectations through accurate listings
• Handling post-event returns efficiently

Here's What You Can Expect

📚 2–3 Educational Posts Per Week — Actionable insights, best practices, and step-by-step guides on each weekly theme

🎯 Live Ask Amazon Event (May 27th) — Get your questions answered in real time by Amazon partner teams covering Prime Day readiness across Ads, Listings, Returns, and more

Why This Matters to Your Business

Last year's Prime Day was the biggest ever — with record-breaking sales, billions saved by customers, and independent sellers hitting new milestones in both sales and items sold. Preparing early is one of the most impactful things you can do to capture that demand.

Whether you're a first-time Prime Day seller or a seasoned veteran, this series will give you the tools and knowledge to go into the event with confidence.

Mark Your Calendar 📅

May 27th — Live Ask Amazon Event with Amazon Partner Teams.

Get Ready to Engage

Over the next three weeks, we'll be posting educational content across the relevant categories. Make sure to follow these categories so you don't miss any valuable insights.

What's your biggest question or challenge heading into Prime Day this year? Drop a comment below and let us know which weekly theme you're most excited about!