View customer return insights in Product Recommendations
We've updated the product recommendations on Growth Opportunities in Seller Central. It provides customer insights into your catalog to help you update your listings more efficiently.
You can now access AI-generated summaries of actual customer feedback and commonly requested product information. Based on these insights, the dashboard suggests recommendations that can help you make informed listing improvements and potentially reduce returns.
To save time, you can update your listings directly from the recommendation screen, instead of navigating back to your product detail page.
You can view these recommendations when customer returns are linked to missing or incomplete information on your product detail pages.
To view your recommendations, go to Product Recommendations and click the Reduce costs tab.
For more information about the tool, download the Growth Opportunities guide.
View customer return insights in Product Recommendations
We've updated the product recommendations on Growth Opportunities in Seller Central. It provides customer insights into your catalog to help you update your listings more efficiently.
You can now access AI-generated summaries of actual customer feedback and commonly requested product information. Based on these insights, the dashboard suggests recommendations that can help you make informed listing improvements and potentially reduce returns.
To save time, you can update your listings directly from the recommendation screen, instead of navigating back to your product detail page.
You can view these recommendations when customer returns are linked to missing or incomplete information on your product detail pages.
To view your recommendations, go to Product Recommendations and click the Reduce costs tab.
For more information about the tool, download the Growth Opportunities guide.
3 replies
Seller_r9wMm8LrE5iKj
In the first tab of the Product Recommendations, you (shockingly!) recommend we buy ads for all our products. You indicate expected sales lift ("Sellers who created a Sponsored Products ad for similar ASINs saw a 22.7% increase in sales.") without indicating the expected spend to get those sales. What kind of campaign must we buy to see these numbers (on average)? $1/mo? A burn rate that dwarfs the sales increase? Certainly, if you have an average of sales for that cohort, you have an average of spend, non?
For a company that runs on data, Amazon seems to have a poor grasp of it. Or, perhaps in this case, ads are in net a bad deal, and this is purposeful obfuscation.
Seller_Ha6JyVvDK6Ybs
Didn't realize unlit this weeks that if customers return entirely wrong items and false return codes they get FREE label which is charged to sellers so basically everyone can do false return code send a box of dog sheey and sellers is responsible for eating that label as per Safe-T! Good job Amazon finding more ways to profit while bleeding small business to death!
Seller_JUzllISOgHLP6
Fun! I hope I see some song lyrics for songs I like. The return process at Amazon is totally stupid (I know, a very fancy word), so I like to have some fun with musical verses when I do my own returns for items I buy as a Amazon customer. I always try to pick song lyrics related to the item I'm returning, since the return reasons typically make no sense. I highly encourage others to do the same. Or, I guess I could say "I gave a letter to the postman; He put it in his sack; Bright early next morning; He brought my letter back"
