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News_Amazon

Create engaging email campaigns with themed templates in ‘Customer Engagement’ (beta) tool

The Customer Engagement tool empowers brand owners registered in Brand Registry to engage with their Amazon followers through email. Brands with 1000 or more followers on Amazon Store will have the best experience when using this tool. However, this tool is accessible to all brands with followers.

You can now create themed email campaigns within the Customer Engagement tool. Multiple holiday banners are available with new templates being launched monthly. With these themed templates, you can suggest gifts for upcoming holidays, New Year resolutions, travel adventures, game day, and other occasions.

Start an email campaign easily in Customer Engagement (beta) tool by choosing the theme that you would like to run from the Select event type drop down menu. Select your themed banner in “Email Settings,” and then set up your campaign the same way you normally would. For step-by-step instructions on setting up an email campaign, go to Manage Your Customer Engagement page. To review your email before submitting your campaign, click the new Preview option next to Start Campaign.

Go to Customer Engagement (beta) tool to create your campaign today.

4.4K views
25 replies
Tags:News and Announcements
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Seller_08ADIjAlCrQ5a
In reply to: News_Amazon's post

Is this beta feature something you have to be opted or invited in to use?

20
user profile
Seller_2sSWhvyZsq56v
In reply to: News_Amazon's post

So now Amazon wants us to contact customers?

What if the buyer has OPTED-OUT of notifications, do they still receive this?

160
user profile
Seller_c5MaOoC8vQs49
In reply to: News_Amazon's post
This post has been deleted
00
user profile
Seller_oEw5wUNHgJxxP
In reply to: News_Amazon's post

While I have not checked the “Tool” out, I do wonder, is it intended to send mailings to our customers, or to Amazon’s Customers?

As in they want us to use our double opt in email list to do this marketing, or they will allow us to send emails through the Amazon environment to those hidden email addresses.

We have helped on Amazon Beta projects in the past and happy to do so now. However, we do need further information.

40
user profile
Seller_ZDGgATBGegBqy
In reply to: News_Amazon's post

I’m not sure that I understand what is going on here. Is Amazon enabling spammers?

Apparently the customer has to ‘opt in’ to recive these emails. Does this mean that the customer opts in for each seller that he is willing to receive mail from? Or does the customer opt in to all marketing emails from any seller at one go?

And most importantly, what is the default here? Does a customer start ‘out’, and have to opt in? Or do they start ‘in’?

How, exactly, does a customer become a ‘follower’? And when they do become a follower, what - if anything - are they told about the change in their candidacy for receiving email?

80
user profile
Seller_rCLezFgyfXZwn
In reply to: News_Amazon's post

Call me a pessimist, but I’m waiting this out. Sounds like a trap. As a customer, knowing my account price increased and all of a sudden I’m getting spam from everywhere, even if I started auto opt-in I’d be opting out immediately. My experience in survey marketing leads me to believe that’s where that 1000 customers number comes from. On the seller side even more concerns.

20
user profile
Seller_HGNCgmG14eLKq
In reply to: News_Amazon's post

more dumb stuff from amazon. Brands can talk to the customer if they have enough. lol… but only then. What a joke .

50
user profile
Seller_lR7LTv2dlFcLy
In reply to: News_Amazon's post

What’s the best way to get followers on Amazon?

10
user profile
Seller_vCy0xpcY7PnIx
In reply to: News_Amazon's post

Our page still says “something cool is on the way” we are Brand registered, have followers and a store. Is this still being rolled out?

00
user profile
Seller_fcz22MKlKqdnw
In reply to: News_Amazon's post

I’m assuming this is for FBA only? Would be nice if FBM could join but I won’t get my hopes up…

00
user profile
News_Amazon

Create engaging email campaigns with themed templates in ‘Customer Engagement’ (beta) tool

The Customer Engagement tool empowers brand owners registered in Brand Registry to engage with their Amazon followers through email. Brands with 1000 or more followers on Amazon Store will have the best experience when using this tool. However, this tool is accessible to all brands with followers.

You can now create themed email campaigns within the Customer Engagement tool. Multiple holiday banners are available with new templates being launched monthly. With these themed templates, you can suggest gifts for upcoming holidays, New Year resolutions, travel adventures, game day, and other occasions.

Start an email campaign easily in Customer Engagement (beta) tool by choosing the theme that you would like to run from the Select event type drop down menu. Select your themed banner in “Email Settings,” and then set up your campaign the same way you normally would. For step-by-step instructions on setting up an email campaign, go to Manage Your Customer Engagement page. To review your email before submitting your campaign, click the new Preview option next to Start Campaign.

Go to Customer Engagement (beta) tool to create your campaign today.

4.4K views
25 replies
Tags:News and Announcements
00
Reply
user profile

Create engaging email campaigns with themed templates in ‘Customer Engagement’ (beta) tool

by News_Amazon

The Customer Engagement tool empowers brand owners registered in Brand Registry to engage with their Amazon followers through email. Brands with 1000 or more followers on Amazon Store will have the best experience when using this tool. However, this tool is accessible to all brands with followers.

You can now create themed email campaigns within the Customer Engagement tool. Multiple holiday banners are available with new templates being launched monthly. With these themed templates, you can suggest gifts for upcoming holidays, New Year resolutions, travel adventures, game day, and other occasions.

Start an email campaign easily in Customer Engagement (beta) tool by choosing the theme that you would like to run from the Select event type drop down menu. Select your themed banner in “Email Settings,” and then set up your campaign the same way you normally would. For step-by-step instructions on setting up an email campaign, go to Manage Your Customer Engagement page. To review your email before submitting your campaign, click the new Preview option next to Start Campaign.

Go to Customer Engagement (beta) tool to create your campaign today.

Tags:News and Announcements
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user profile
Seller_08ADIjAlCrQ5a
In reply to: News_Amazon's post

Is this beta feature something you have to be opted or invited in to use?

20
user profile
Seller_2sSWhvyZsq56v
In reply to: News_Amazon's post

So now Amazon wants us to contact customers?

What if the buyer has OPTED-OUT of notifications, do they still receive this?

160
user profile
Seller_c5MaOoC8vQs49
In reply to: News_Amazon's post
This post has been deleted
00
user profile
Seller_oEw5wUNHgJxxP
In reply to: News_Amazon's post

While I have not checked the “Tool” out, I do wonder, is it intended to send mailings to our customers, or to Amazon’s Customers?

As in they want us to use our double opt in email list to do this marketing, or they will allow us to send emails through the Amazon environment to those hidden email addresses.

We have helped on Amazon Beta projects in the past and happy to do so now. However, we do need further information.

40
user profile
Seller_ZDGgATBGegBqy
In reply to: News_Amazon's post

I’m not sure that I understand what is going on here. Is Amazon enabling spammers?

Apparently the customer has to ‘opt in’ to recive these emails. Does this mean that the customer opts in for each seller that he is willing to receive mail from? Or does the customer opt in to all marketing emails from any seller at one go?

And most importantly, what is the default here? Does a customer start ‘out’, and have to opt in? Or do they start ‘in’?

How, exactly, does a customer become a ‘follower’? And when they do become a follower, what - if anything - are they told about the change in their candidacy for receiving email?

80
user profile
Seller_rCLezFgyfXZwn
In reply to: News_Amazon's post

Call me a pessimist, but I’m waiting this out. Sounds like a trap. As a customer, knowing my account price increased and all of a sudden I’m getting spam from everywhere, even if I started auto opt-in I’d be opting out immediately. My experience in survey marketing leads me to believe that’s where that 1000 customers number comes from. On the seller side even more concerns.

20
user profile
Seller_HGNCgmG14eLKq
In reply to: News_Amazon's post

more dumb stuff from amazon. Brands can talk to the customer if they have enough. lol… but only then. What a joke .

50
user profile
Seller_lR7LTv2dlFcLy
In reply to: News_Amazon's post

What’s the best way to get followers on Amazon?

10
user profile
Seller_vCy0xpcY7PnIx
In reply to: News_Amazon's post

Our page still says “something cool is on the way” we are Brand registered, have followers and a store. Is this still being rolled out?

00
user profile
Seller_fcz22MKlKqdnw
In reply to: News_Amazon's post

I’m assuming this is for FBA only? Would be nice if FBM could join but I won’t get my hopes up…

00
user profile
Seller_08ADIjAlCrQ5a
In reply to: News_Amazon's post

Is this beta feature something you have to be opted or invited in to use?

20
user profile
Seller_08ADIjAlCrQ5a
In reply to: News_Amazon's post

Is this beta feature something you have to be opted or invited in to use?

20
Reply
user profile
Seller_2sSWhvyZsq56v
In reply to: News_Amazon's post

So now Amazon wants us to contact customers?

What if the buyer has OPTED-OUT of notifications, do they still receive this?

160
user profile
Seller_2sSWhvyZsq56v
In reply to: News_Amazon's post

So now Amazon wants us to contact customers?

What if the buyer has OPTED-OUT of notifications, do they still receive this?

160
Reply
user profile
Seller_c5MaOoC8vQs49
In reply to: News_Amazon's post
This post has been deleted
00
user profile
Seller_c5MaOoC8vQs49
In reply to: News_Amazon's post
This post has been deleted
00
Reply
user profile
Seller_oEw5wUNHgJxxP
In reply to: News_Amazon's post

While I have not checked the “Tool” out, I do wonder, is it intended to send mailings to our customers, or to Amazon’s Customers?

As in they want us to use our double opt in email list to do this marketing, or they will allow us to send emails through the Amazon environment to those hidden email addresses.

We have helped on Amazon Beta projects in the past and happy to do so now. However, we do need further information.

40
user profile
Seller_oEw5wUNHgJxxP
In reply to: News_Amazon's post

While I have not checked the “Tool” out, I do wonder, is it intended to send mailings to our customers, or to Amazon’s Customers?

As in they want us to use our double opt in email list to do this marketing, or they will allow us to send emails through the Amazon environment to those hidden email addresses.

We have helped on Amazon Beta projects in the past and happy to do so now. However, we do need further information.

40
Reply
user profile
Seller_ZDGgATBGegBqy
In reply to: News_Amazon's post

I’m not sure that I understand what is going on here. Is Amazon enabling spammers?

Apparently the customer has to ‘opt in’ to recive these emails. Does this mean that the customer opts in for each seller that he is willing to receive mail from? Or does the customer opt in to all marketing emails from any seller at one go?

And most importantly, what is the default here? Does a customer start ‘out’, and have to opt in? Or do they start ‘in’?

How, exactly, does a customer become a ‘follower’? And when they do become a follower, what - if anything - are they told about the change in their candidacy for receiving email?

80
user profile
Seller_ZDGgATBGegBqy
In reply to: News_Amazon's post

I’m not sure that I understand what is going on here. Is Amazon enabling spammers?

Apparently the customer has to ‘opt in’ to recive these emails. Does this mean that the customer opts in for each seller that he is willing to receive mail from? Or does the customer opt in to all marketing emails from any seller at one go?

And most importantly, what is the default here? Does a customer start ‘out’, and have to opt in? Or do they start ‘in’?

How, exactly, does a customer become a ‘follower’? And when they do become a follower, what - if anything - are they told about the change in their candidacy for receiving email?

80
Reply
user profile
Seller_rCLezFgyfXZwn
In reply to: News_Amazon's post

Call me a pessimist, but I’m waiting this out. Sounds like a trap. As a customer, knowing my account price increased and all of a sudden I’m getting spam from everywhere, even if I started auto opt-in I’d be opting out immediately. My experience in survey marketing leads me to believe that’s where that 1000 customers number comes from. On the seller side even more concerns.

20
user profile
Seller_rCLezFgyfXZwn
In reply to: News_Amazon's post

Call me a pessimist, but I’m waiting this out. Sounds like a trap. As a customer, knowing my account price increased and all of a sudden I’m getting spam from everywhere, even if I started auto opt-in I’d be opting out immediately. My experience in survey marketing leads me to believe that’s where that 1000 customers number comes from. On the seller side even more concerns.

20
Reply
user profile
Seller_HGNCgmG14eLKq
In reply to: News_Amazon's post

more dumb stuff from amazon. Brands can talk to the customer if they have enough. lol… but only then. What a joke .

50
user profile
Seller_HGNCgmG14eLKq
In reply to: News_Amazon's post

more dumb stuff from amazon. Brands can talk to the customer if they have enough. lol… but only then. What a joke .

50
Reply
user profile
Seller_lR7LTv2dlFcLy
In reply to: News_Amazon's post

What’s the best way to get followers on Amazon?

10
user profile
Seller_lR7LTv2dlFcLy
In reply to: News_Amazon's post

What’s the best way to get followers on Amazon?

10
Reply
user profile
Seller_vCy0xpcY7PnIx
In reply to: News_Amazon's post

Our page still says “something cool is on the way” we are Brand registered, have followers and a store. Is this still being rolled out?

00
user profile
Seller_vCy0xpcY7PnIx
In reply to: News_Amazon's post

Our page still says “something cool is on the way” we are Brand registered, have followers and a store. Is this still being rolled out?

00
Reply
user profile
Seller_fcz22MKlKqdnw
In reply to: News_Amazon's post

I’m assuming this is for FBA only? Would be nice if FBM could join but I won’t get my hopes up…

00
user profile
Seller_fcz22MKlKqdnw
In reply to: News_Amazon's post

I’m assuming this is for FBA only? Would be nice if FBM could join but I won’t get my hopes up…

00
Reply

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