📣 Tell the Team (Pt. 2): Action Center in the New Seller Central
Hello Sellers,
Welcome to the second post in our "Tell the Team" series, where the team building the new Seller Central hears directly from you. If you missed the first post, we're collecting your feedback on Navigation here: 📣 Tell the Team: Navigation in the New Seller Central.
This week's focus: Action Center, the section designed to surface what needs your attention when you log in.
Based on what you tell us here and in the Navigation post, we'll be publishing our first "✅ You Spoke, We Built" update next week showing what's already being addressed from your feedback. So don't hold back.
🗣️ Tell the team:
- What's showing up in your Action Center that isn't relevant to your business?
- What's missing that should be front and center?
- Are the right things being flagged as urgent? What's being overcalled or undercalled?
- What do you actually want to see first when you log in?
The team building Action Center reads every response here. Your feedback directly shapes what gets prioritized next.
Here's how Action Center works:
Two types of cards:
- Action Cards — things you need to do. These are required tasks tied to your account or catalog health, like shipping orders, responding to messages, or fixing suppressed listings.
- Recommendation Cards — things worth considering. These are optional opportunities for growth or efficiency, like enrolling in FBA, creating A+ content, or matching a competitive price.
Criticality badges tell you how urgent something is:
- 🔴 Critical — not completing this could result in account deactivation
- 🟡 Medium — not completing this could result in a listing being deactivated or put you in violation of terms
- ⚪ Low — general compliance reminder
You're in control of your list: Not every card will be relevant to you — and that's okay. You can hide cards and leave feedback on them to refine what shows up.
- Action Cards are temporarily hidden for 7 days
- Recommendation Cards are hidden permanently
Want to bring something back? Go to See More → Hidden to view and unhide recommendation cards.
It adapts to where you are: Action Center is contextually aware. What you see changes depending on which workspace you're in. If you're in Products, you'll see product-related tasks. If you're in Orders, you'll see order-related tasks.
📣 Series so far: Navigation | Action Center (you're here)
Next up: Workspaces. And remember, our first "✅ You Spoke, We Built" update drops next week. Keep the feedback coming. 👇
📣 Tell the Team (Pt. 2): Action Center in the New Seller Central
Hello Sellers,
Welcome to the second post in our "Tell the Team" series, where the team building the new Seller Central hears directly from you. If you missed the first post, we're collecting your feedback on Navigation here: 📣 Tell the Team: Navigation in the New Seller Central.
This week's focus: Action Center, the section designed to surface what needs your attention when you log in.
Based on what you tell us here and in the Navigation post, we'll be publishing our first "✅ You Spoke, We Built" update next week showing what's already being addressed from your feedback. So don't hold back.
🗣️ Tell the team:
- What's showing up in your Action Center that isn't relevant to your business?
- What's missing that should be front and center?
- Are the right things being flagged as urgent? What's being overcalled or undercalled?
- What do you actually want to see first when you log in?
The team building Action Center reads every response here. Your feedback directly shapes what gets prioritized next.
Here's how Action Center works:
Two types of cards:
- Action Cards — things you need to do. These are required tasks tied to your account or catalog health, like shipping orders, responding to messages, or fixing suppressed listings.
- Recommendation Cards — things worth considering. These are optional opportunities for growth or efficiency, like enrolling in FBA, creating A+ content, or matching a competitive price.
Criticality badges tell you how urgent something is:
- 🔴 Critical — not completing this could result in account deactivation
- 🟡 Medium — not completing this could result in a listing being deactivated or put you in violation of terms
- ⚪ Low — general compliance reminder
You're in control of your list: Not every card will be relevant to you — and that's okay. You can hide cards and leave feedback on them to refine what shows up.
- Action Cards are temporarily hidden for 7 days
- Recommendation Cards are hidden permanently
Want to bring something back? Go to See More → Hidden to view and unhide recommendation cards.
It adapts to where you are: Action Center is contextually aware. What you see changes depending on which workspace you're in. If you're in Products, you'll see product-related tasks. If you're in Orders, you'll see order-related tasks.
📣 Series so far: Navigation | Action Center (you're here)
Next up: Workspaces. And remember, our first "✅ You Spoke, We Built" update drops next week. Keep the feedback coming. 👇
45 replies
Seller_ShEjIiK61nFnr
Get rid of it. We dont need a popup on the side bar. Everything needs to be within seller central like it is now.
Side bar popups are so annoying.
Just like the alexa shopping pop up.
If you do force it down our pie hole, which I assume is happening, make sure we can turn it off for good.
We just need simple access to the stuff we need, JUST LIKE WE HAVE NOW.
Seller_DCFkzXP9HeKJd
"This week's focus: Action Center, the section designed to surface what needs your attention when you log in.
Based on what you tell us here and in the Navigation post, we'll be publishing our first "✅ You Spoke, We Built" update next week showing what's already being addressed from your feedback. So don't hold back."
If you are really listening to us - The Slide-out will disappear!!!
Seller_NpCTTKHemfADL
Again my ADHD brain see this as annoying. Way too may click ins just to do 1 job. I would like to keep my current seller central.
Seller_CMDvDUCNhoG4x
I like it. Can you throw in a shipping bar? Show me which shipments incoming shipments haven't updated in two weeks, alerts for what hasn't moved from checked in to delivered or delivered to receiving. How mmany units were moved into fc transfer and how long ago, or staging. Make it easy to report problems by pushing a button instead of having to file a case. Maybe look at why sellers contact support the most and make it easy to report a problem in one place.
Seller_RXAaMBHfM67Ui
1) "Feedback" needs to be right up front so we can immediately note and respond to it.
2) Why are our sales now meted out by the day/hour rather than the week/month??? No one wants to know what their sales have been for the last 30 days, we want to know how our sales are faring in OCTOBER, SEPTEMBER, etc. vs. last year. What are our sales this week vs. last week vs. last year. These long jagged lines are absolutely WORTHLESS.
3) Where the hell is Seller Central anyway? Did you send us any kind of notice that you were moving the entire thing to a different website? Some NOTICE might have been helpful for your employees!
4) All these new lists of things I can do on Seller Central are completely useless to me. I do not care AT ALL about my "Marketing" or "Supply Chain" (whatever that is). GET RID of all this extraneous garbage.
5) Why is Amazon constrantly "upgrading" elements without any seller input? This whole site looks like it's been designed by people who have never spend a day selling on Amazon.
Seller_sKDuhlnI1fFtB
这个强制卖家助手的页面真的是人能开发出来的功能吗？？？为什么要一刀砍的把原来的Case页面删掉，强制只能使用卖家助手，本来只需要一个步骤的操作，这个弱智AI卖家助手非要分成五个步骤来完成，你们自己效率低下就要逼所有人都跟你们的工程师一起效率低下吗
Is this mandatory Seller Assistant page really a feature designed by humans??? Why did you completely remove the original Case page and force everyone to use Seller Assistant? Tasks that used to take just one step now have to go through five steps with this dumb AI Seller Assistant. Do you force everyone to be as inefficient as your engineers just because your team is slow?
Ist diese Seite des obligatorischen Seller Assistant wirklich eine Funktion, die von Menschen entwickelt wurde??? Warum haben Sie die ursprüngliche Case-Seite komplett entfernt und zwingen alle, den Seller Assistant zu verwenden? Vorgänge, die früher nur einen Schritt brauchten, müssen mit diesem unsinnigen KI-Seller Assistant jetzt in fünf Schritten erledigt werden. Zwingen Sie alle, genauso ineffizient zu arbeiten wie Ihre Ingenieure, nur weil Ihr Team langsam ist?
Cette page obligatoire de Seller Assistant est-elle vraiment une fonction développée par des humains??? Pourquoi avez-vous supprimé purement et simplement l'ancienne page Case et contraignez-vous tout le monde à utiliser Seller Assistant ? Les opérations qui ne demandaient qu'une seule étape doivent maintenant se faire en cinq étapes avec ce stupide IA Seller Assistant. Est-ce que vous obligez tout le monde à être aussi peu efficace que vos ingénieurs juste parce que votre équipe est lente ?
¿Esta página obligatoria del Seller Assistant es realmente una función desarrollada por personas??? ¿Por qué eliminaste por completo la página original de Case y obligas a todos a usar el Seller Assistant? Las tareas que antes solo requerían un paso ahora deben completarse en cinco pasos con este torpe IA Seller Assistant. ¿Obligas a todos a ser tan ineficientes como tus ingenieros solo porque tu equipo es lento?
Essa página obrigatória do Seller Assistant é realmente uma função desenvolvida por seres humanos??? Por que vocês removeram totalmente a página original do Case e obrigam todo mundo a usar o Seller Assistant? Operações que antes precisavam de apenas um passo agora têm que ser feitas em cinco passos com esse AI Seller Assistant ineficiente. Vocês obrigam todos a serem tão ineficientes quanto seus engenheiros só porque a equipe de vocês é lenta?
Questa pagina obbligatoria del Seller Assistant è davvero una funzione sviluppata da esseri umani??? Perché avete rimosso del tutto la pagina Case originale e costringete tutti a usare il Seller Assistant? Le operazioni che richiedevano un solo passaggio ora devono essere completate in cinque passaggi con questo stupido AI Seller Assistant. Costringete tutti a essere inefficienti come i vostri ingegneri solo perché il vostro team è lento?
この強制的な Seller Assistant ページ、本当に人間が開発した機能ですか？？？なぜ元の Case ページを丸ごと削除し、Seller Assistant の使用を強制するのですか？以前は 1 ステップで済んでいた操作が、この使えない AI の Seller Assistant では 5 ステップもかかるようになりました。御社チームの効率が悪いからといって、全員をエンジニアと同じように非効率にさせるつもりですか？
이 강제 Seller Assistant 페이지 정말 사람이 개발한 기능 맞나요??? 왜 기존 Case 페이지를 완전히 없애고 Seller Assistant 사용을 강제하는 건가요? 예전에는 한 단계로 끝나던 작업이 이 쓸모없는 AI Seller Assistant로 다섯 단계나 거쳐야 합니다. 당신들 팀 자체가 효율이 낮다고 해서 모든 사람들을 엔지니어들처럼 비효율적으로 만들려는 건가요?
Seller_4HsL3GZbyDLea
Sellers writing their comments to Amazon is the same as a child writing a letter to Santa.
Seller_6YmLhPNq8KwM9
ODTR calculations are not correct. We had an issue where the system was making shipping date and delivery date estimates without regard to our shipping cutoff times and it also does not accurately calculate shipping estimates on carrier business days. I have a 3pl so I cannot use amazon buy shipping so this matters. Also the AI does not allow you to interact with it and it is extremely slow. I want to make and save report. I still can't find any reports. I hate that i have to use an ai seller assistant instead of getting help on serious issues with categories or stranded shipping in fba. We do have some inventory fba and some fbm. The reports on the top left were dumbed down and I cannot find anything.
Seller_wN7FBUyEHxckL
All I need is the Global Snapshot with it's clickable numbers and Actions from how the old site was set up. Easy to see and easy navigate. All of these other things can be below if it must be on the page. Under actions, I assume if somethin critical was happening, it'd show up there. I don't need all the other things front and center.
Seller_YICCARZsaPNtg
New seller central is an atrocity at absolute best. The old 1 is much more user friendly, and I will be screwed once you guys finally force us to stay using that terrible page some coders who haven't a clue the needs of sellers built. It truly seems like amazon works against its sellers, caters to all customers, allows fraud, as long as customers are happy its all good, meanwhile you hurt the people who are the core of your business, its absurd
