Hello Sellers!

Are you a brand owner, in Brand Registry, and want to ensure you know about updates on your listings? Amazon's Review Listing Changes tool is here to give you greater control over your product listings. This AI-powered feature helps brand owners review and approve changes to their ASINs before they go live, ensuring your products are represented accurately on Amazon.

What is Review Listing Changes?

Review Listing Changes (RLC) is a tool available in Seller Central under "Manage Your Products" that allows brand owners to see proposed updates to product information on ASINs stamped with brands they own. Using Generative AI and data from Amazon's catalog and your brand website, the system identifies opportunities to enhance your product detail pages by improving existing data and filling in missing attributes.

How It Works

The tool focuses on enriching structured attributes on your product detail pages. Review listing changes dashboard allows you to view any material product data updates made to your brand's catalog including the brand's products listed by you and by other selling partners in the last 60 days. Where a product is present in your catalog, you can see the SKU information in product details. Any ordering attributes, pricing information, or legally sensitive attributes are permanently excluded from automated changes.

Here's your review process:

1. Open Review Listing Changes tool: See if you have any changes that are being suggested

2. Provide Feedback: Review each proposed change and select "Agree" or "Disagree" in the template

• Thumbs up: Use this to accept a recommended update. Thumbs up on published updates won't change the detail page, but your feedback helps improve future updates.
• Thumbs down: Use this to provide feedback on a published update. Once you click the thumbs down icon, you'll be able to pick a reason for the disagreement and start an appeal process.

3. Appeal process:

• We will review all disagreements and attempt to auto-resolve them where possible.
• If auto-resolution is not possible, you will be directed to create a case for further investigation.

4. Submit Your Response: Be sure to provide your feedback within 14 days of it being added to your account

Note: This view currently does not include any updates made to product images and browse nodes. Additionally, the view does not surface normalization updates, such as capitalization of existing value.

Important Timeline

You have 14 days to review and respond. If no feedback is provided within this window, the proposed changes will automatically be applied to your product detail pages. Don't worry—you can still request changes after the review period closes by using "Contact Us" in Seller Central.

Note: You remain in control of which upcoming AI updates made by this tool are published to the product detail page, but you must respond before the Soon to be published on date. You are responsible for making any changes necessary to accurately list and describe your specific product. By using any proposed content, you agree that you have reviewed it and that it is accurate, complete, and compliant with all applicable laws and Amazon policies, including but not limited to our program policies.

Starting April 20, this view will only show upcoming AI-suggested changes. You can continue to review and accept or reject them as usual. We are working on an improved experience that reflects recent listing updates and will share more updates soon.

Why This Matters for Your Business

This tool puts you in the driver's seat for your brand's representation on Amazon. By reviewing changes before they go live, you can:

* Ensure Accuracy: Verify that all product information correctly represents your brand

* Maintain Quality: Keep your listings consistent with your brand standards

* Prevent Misrepresentation: Catch any errors before customers see them

* Build Trust: Demonstrate your commitment to providing accurate product information

You remain in control of which upcoming AI updates made by this tool are published to the product detail page, but you must respond before the Soon to be published on date. You are responsible for making any changes necessary to accurately list and describe your specific product. By using any proposed content, you agree that you have reviewed it and that it is accurate, complete, and compliant with all applicable laws and Amazon policies, including but not limited to our program policies.

Where to Find It

Navigate to: Manage All Inventory > Review Listing Updates

Or use the direct link for your marketplace for Review Listing Changes.

Your Action Items

✓ Set a reminder to review changes within the 14-day window

✓ Download and carefully review the Excel template

✓ Provide detailed feedback to help improve the AI technology

✓ Upload your completed feedback file before the deadline

Have you used this Review Listing Changes tool? Share your experiences below—we'd love to hear how Review Listing Changes is working for your business. What types of updates are you seeing most frequently?