New guide helps you enroll in Brand Registry
We created the Brand Registry Application Guide to help walk you through the Brand Registry enrollment process.
Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information you need at each step. It also provides tips on how to avoid common mistakes.
If you have a registered or pending trademark, Brand Registry can help you do the following:
• Secure your brand. Detect and report suspected intellectual property infringement with our powerful tools.
• Personalize the experience. Offer customers the opportunity to subscribe to your brand’s products and become repeat customers. Design your own storefront to showcase your products and tell your brand’s story.
• Measure your success. Use key metrics like catalog performance and top search terms to understand how customers search for your brand and purchase your products.
To get started, go to Brand Registry Application Guide.
New guide helps you enroll in Brand Registry
We created the Brand Registry Application Guide to help walk you through the Brand Registry enrollment process.
Complete with step-by-step instructions and images, the Brand Registry Application Guide explains exactly what information you need at each step. It also provides tips on how to avoid common mistakes.
If you have a registered or pending trademark, Brand Registry can help you do the following:
• Secure your brand. Detect and report suspected intellectual property infringement with our powerful tools.
• Personalize the experience. Offer customers the opportunity to subscribe to your brand’s products and become repeat customers. Design your own storefront to showcase your products and tell your brand’s story.
• Measure your success. Use key metrics like catalog performance and top search terms to understand how customers search for your brand and purchase your products.
To get started, go to Brand Registry Application Guide.
3 replies
Seller_r9wMm8LrE5iKj
Where "top search terms" are defined as other brands' registered trademarks. You can't say you protect brands then allow this behavior, Amazon.
In many cases, the top search result for a brand name is another brands' sponsored product. That's protection in the same sense that "protection money" provides protection.
Seller_1mqDCXugDH42x
"If you are not the brand owner, we strongly recommend having the brand owner enroll the brand and then
add you as an authorized user."
Regarding this part of the document. Why is this the case compared to:
"b) I do not own the trademark, but have an authorization letter: Check this box if you do not own the
trademark but have a letter from the owner, stating that you are allowed to use and or register the brand
on Brand Registry."
For context a company has decided to recruit our company as the representative for their Brand on the Amazon channel, handling all things such as Transparency, A+ Content advertising and more. We would like to make the process as seamless as possible for them and were going to file brand registry on their behalf via option b.
Please explain the difference and implications of each way.
Hypothetically, if we registered via option B and later on if the partnership comes to an end can rights ownership be passed onto another account if the brand decides to take over the brand registry and Amazon channel down the line?
(My company and the brand owner decide to part ways)
@Danny_Amazon@Sandy_Amazon@Dougal_Amazon@Jim_Amazon@CR_Amazon
