[Now closed] ASK AMAZON – GET ANSWERS on Deals and Promotions on November 4th
🗓️ EVENT TODAY: Join us today, November 4th, from 8am - 5pm PDT, for a live Q&A session with members of the Deals and Promotions teams, where we'll dive deep Deals and Promotion troubleshooting with a focus toward Holiday and Black Friday/Cyber Monday in particular. This is a great opportunity to ask questions and provide feedback directly to the Deals and Promotions teams.
Whether you're new to Deals and Promotions or seasoned seller, this is your chance to:
- Get expert answers to your pressing Deals and Promotions questions
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the Deals and Promotions teams
____________________________________________________
📚 Key Resources: We've compiled key resources on all things Deals and Promotions for easy access.
- How to create deals
- How to create coupons
- Deals for events
- Troubleshooting suppressed and active Deals
- Prime Exclusive Deals
- Coupons
- New coupon dashboard
- FBA peak readiness playbook
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with Deals and Promotions, and let's build momentum heading into the November 4th Q&A session!
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now closed] ASK AMAZON – GET ANSWERS on Deals and Promotions on November 4th
🗓️ EVENT TODAY: Join us today, November 4th, from 8am - 5pm PDT, for a live Q&A session with members of the Deals and Promotions teams, where we'll dive deep Deals and Promotion troubleshooting with a focus toward Holiday and Black Friday/Cyber Monday in particular. This is a great opportunity to ask questions and provide feedback directly to the Deals and Promotions teams.
Whether you're new to Deals and Promotions or seasoned seller, this is your chance to:
- Get expert answers to your pressing Deals and Promotions questions
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the Deals and Promotions teams
____________________________________________________
📚 Key Resources: We've compiled key resources on all things Deals and Promotions for easy access.
- How to create deals
- How to create coupons
- Deals for events
- Troubleshooting suppressed and active Deals
- Prime Exclusive Deals
- Coupons
- New coupon dashboard
- FBA peak readiness playbook
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with Deals and Promotions, and let's build momentum heading into the November 4th Q&A session!
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
10 replies
Seller_QFKLQZgzUOKtQ
Why did you get rid of sales discounts on single items? Why do you have to use claim codes now? The visibility of the percentage off sales was what worked. Nobody wants to buy two items for a percentage off. This changed in September and it's killed sales since.
Seller_Ggt6s7zXEwLbA
What is the best way to offer incentives to buy multiple amounts:
(1) Of the same product.
(2) Of multiple products of the same type. I sell stickers, mugs, shirts. How can I offer a discount for multiple purchases of stickers.
Thanks.
Seller_LVZcgxAgZ2xBv
The number of Prime Days every year is far too much, particularly BFCM. How many days is it this year? 10? 11? It should be a long weekend at most.
Customers are fatigued. The Big Spring Sale was a complete dud, and the October event not much better. Those who do participate pull back spending the week before, which cancels out all or most of the gains on the days Prime specials are running.
Sellers are tired of the associated fees, and the rise in Amazon ad costs. I pause campaigns that I know will just eat up money.
Seller_cv4OGRVmBbEH8
Hi there, thanks for hosting this Q&A. We appreciate the chance to ask a few questions that continue to come up for us:
Question 1:
The issue we encounter most often is with the valid reference price requirement. It frequently blocks us from creating coupons, Lightning Deals, and Prime Exclusive Discounts. We are selling these items at the same price consistently across our own site and other major marketplaces, but because our catalog is large and sales volume is spread across many SKUs, we don’t always have deep sales history on every item. This prevents the reference price from validating.
Is there a recommended workaround or best practice here to ensure our reference price is recognized?
Question 2:
The coupon dashboard bulk upload tool continues to be very buggy. The major issue is that when uploading a bulk coupon file, all validation errors for up to ~2,500 items are returned as one single Excel comment in the error file, making it extremely time-consuming to troubleshoot.
Is there a plan to review or update the coupon dashboard and bulk upload functionality? It has been slow and buggy since launch, and improving error visibility would be a big help.
Question 3:
Is there any performance benefit to stacking a Prime Exclusive Discount and a Coupon on the same item, or does stacking not materially improve visibility or conversion?
Question 4:
Outside of major events (Prime Day, Black Friday/Cyber Monday, etc.), is there meaningful value in running Prime Exclusive Discounts or Prime Exclusive Coupons, or are they primarily most effective during peak periods?
Thanks in advance for any insights. We appreciate your time.
Dougal_Amazon
Hello Sellers and Thank you for your participation.
This event is now closed.
For those of you that are still waiting on responses to questions posted, I am expecting to have responses before end of day (pacific time) tomorrow.
For anyone else that comes across this thread and has any questions or feedback, please start a discussion in the Grow your business category here in the forums and another Community Manager or I will address it.
Best, Dougal
