New seller not winning Buy Box even with competitive price
Hello sellers,
I am a new Amazon seller and I listed a product with a competitive price, but I am not winning the Buy Box and I have not received any orders. My account is active and there are no warnings or restrictions.
I checked my shipping settings and price, and they seem correct. Other sellers are getting the Buy Box even with similar or higher prices.
Could this be related to new seller metrics, handling time, or something else? Has anyone experienced this before?
I would really appreciate any advice. Thank you.
New seller not winning Buy Box even with competitive price
Hello sellers,
I am a new Amazon seller and I listed a product with a competitive price, but I am not winning the Buy Box and I have not received any orders. My account is active and there are no warnings or restrictions.
I checked my shipping settings and price, and they seem correct. Other sellers are getting the Buy Box even with similar or higher prices.
Could this be related to new seller metrics, handling time, or something else? Has anyone experienced this before?
I would really appreciate any advice. Thank you.
19 replies
Seller_nRFmxiQg4EGrw
It's because you're new. You won't get the BB until you've proven yourself to Amazon, regardless of your pricing. You'll need some orders (all handled perfectly), and a positive feedback or two helps, but doesn't seem to be as important as in years past.
WARNING. Do not try to get orders, and especially not feedback, by having friends or family buy your product. Amazon will likely figure it out, and suspend you for manipulation. You just need to be patient.
Seller_nRFmxiQg4EGrw
Welcome to Amazon's version of "Catch-22".
Hopefully you're selling an item that is different enough that someone will find it and buy.
Also don't forget promoting yourself on social media; just a few clicks to your page may help a bit with search algorithms.
Seller_xo4Akj7FBBnfC
Like I've said in other threads, if you can come up with a product that has real differentiation—something that can be clearly stated in a product title buyers are searching for—you can get sales very quickly on Amazon even if your market segment is small.
Our newest product—a little niche item we suspected there was a need for, selling for under $20—started selling as soon as it showed in stock. There was none of the usual frustration of fighting for the Buy Box.
I honestly believe that selling the same generic stuff as everyone else on this platform is the road to financial ruin.
Thea_Amazon
Hey @Seller_yU7wG2DzwcwmU
Welcome to the community, and thanks for reaching out about Buy Box eligibility! This is a super common question for new sellers, and I'm happy to help clarify what's going on.
Here's the deal: Winning the Buy Box isn't just about having a competitive price—there are several factors at play, especially for newer sellers.
Why you might not be winning the Buy Box yet:
- Account age & history: New sellers typically need 30-90 days of selling history and fulfilled orders before they become fully competitive for the Buy Box.
- Performance metrics: Amazon looks at your order defect rate, cancellation rate, and late shipment rate—but as a new seller, you may not have enough data yet.
- Shipping speed & cost: Even with the same price, sellers offering faster or cheaper shipping get priority.
- Stock availability: Make sure your inventory levels are healthy.
What you can do right now:
- Keep your prices competitive (but don't race to the bottom!).
- Ship orders quickly and accurately to build positive metrics.
- Consider enrolling in FBA if you haven't already.
- Monitor your Account Health Dashboard in Seller Central.
- Be patient—it typically takes time to build the performance history Amazon looks for.
The good news? Once you start fulfilling orders and building positive metrics, your chances of winning the Buy Box will improve significantly. Focus on excellent customer service and fast shipping in the meantime.
Hang in there—you're on the right track!
Best Regards,
Thea
Seller_NYCJa4eKGf8pl
Some people say things that can trap you in a vicious cycle. Please take a look at what the poster said—his point is absolutely correct.
https://sellercentral.amazon.com/seller-forums/discussions/t/5bb50f40-87e5-43f1-8ebe-0f3fc2918b5e?postId=5bb50f40-87e5-43f1-8ebe-0f3fc2918b5e
Seller_wnc1pjYEF5ZqF
Don't expect the Featured Offer or "Buy Box" for a while unless you're FBA.
Seller_9ZBOAD9SC0L7M
New sellers merchant filling will not get the buy box for a while.
Seller_Dx0S3nyuJzIkC
HAHAHAHA you dont just start on amazon and get the buybox. Took me 9 Years before i was eligible. Quit watching get rich quick youtube videos.
Seller_OJD1DinDHrixq
ive gotten the buy box a few times and im very new. It is not because of new seller. It depends on a few factors for amazon and being new is not one of them. It could be competitive pricing, being a fba seller, seller performance metrix etc.
