[NOW CLOSED] 🎯 Ask Amazon Monthly Series: Prime Day Readiness - May 27th
Hello Sellers,
Mark your calendars! On May 27th, we're hosting a comprehensive Ask Amazon event dedicated entirely to getting your business Prime Day ready.
Event Details
📅 Date: Wednesday, May 27th, 2026 ⏰ Time: 8:00 AM – 5:00 PM PT📍 Where: Right here in this thread
‼️ Save the date! [Add this Ask Amazon session to your Google or Outlook calendar].
What Makes This Event Special?
We've assembled experts from multiple Amazon teams to answer your Prime Day preparation questions:
- Amazon Ads Team — Sponsored Products, Sponsored Brands, & Display, Targeting, Keyword, Bidding, & Budget strategies, Creative Agent
- Listing Optimization Team — Product detail pages, A+ Content, keywords, and search relevance
- Returns & Customer Experience Team — Return policies, reducing return rates, and post-event management
- Customer Product Reviews — Account health, policy compliance, understanding review policies, and best practices for earning reviews
Topics We'll Cover
Based on your community feedback throughout our May educational series, we'll be focusing on:
✅ Amazon Ads (Week 1 theme)
- Building effective campaigns for high-traffic events
- Budget planning and bidding strategies
- Sponsored Products, Sponsored Brands, and Sponsored Display tips
✅ Listing Optimization (Week 2 theme)
- Strengthening product detail pages before the traffic surge
- A+ Content and Brand Store best practices
- Image and title optimization
✅ Returns (Week 3 theme)
- Understanding return policies and their impact on your business
- Strategies to reduce return rates during high-volume events
- Managing post-event returns efficiently
How to Participate
This thread will open for questions on May 20th — one week before the event. You'll be able to:
- Submit your questions in advance
- Engage with other sellers preparing for Prime Day
- Starting May 27th, Partner Teams will be answering your questions directly on this thread
Prepare for Success
Throughout May, we've been sharing educational content on these topics. If you missed any posts, catch up here:
- Week 1: Amazon Ads
- Week 2: Listing Optimization
- Week 3: Returns
💡 Pro Tip
The more specific your question, the better our experts can help. Include details like your product category, current challenge, and what you've already tried.
🔔 Want to be notified when this thread opens? Follow this thread and watch for our announcement on May 20th!
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[NOW CLOSED] 🎯 Ask Amazon Monthly Series: Prime Day Readiness - May 27th
Hello Sellers,
Mark your calendars! On May 27th, we're hosting a comprehensive Ask Amazon event dedicated entirely to getting your business Prime Day ready.
Event Details
📅 Date: Wednesday, May 27th, 2026 ⏰ Time: 8:00 AM – 5:00 PM PT📍 Where: Right here in this thread
‼️ Save the date! [Add this Ask Amazon session to your Google or Outlook calendar].
What Makes This Event Special?
We've assembled experts from multiple Amazon teams to answer your Prime Day preparation questions:
- Amazon Ads Team — Sponsored Products, Sponsored Brands, & Display, Targeting, Keyword, Bidding, & Budget strategies, Creative Agent
- Listing Optimization Team — Product detail pages, A+ Content, keywords, and search relevance
- Returns & Customer Experience Team — Return policies, reducing return rates, and post-event management
- Customer Product Reviews — Account health, policy compliance, understanding review policies, and best practices for earning reviews
Topics We'll Cover
Based on your community feedback throughout our May educational series, we'll be focusing on:
✅ Amazon Ads (Week 1 theme)
- Building effective campaigns for high-traffic events
- Budget planning and bidding strategies
- Sponsored Products, Sponsored Brands, and Sponsored Display tips
✅ Listing Optimization (Week 2 theme)
- Strengthening product detail pages before the traffic surge
- A+ Content and Brand Store best practices
- Image and title optimization
✅ Returns (Week 3 theme)
- Understanding return policies and their impact on your business
- Strategies to reduce return rates during high-volume events
- Managing post-event returns efficiently
How to Participate
This thread will open for questions on May 20th — one week before the event. You'll be able to:
- Submit your questions in advance
- Engage with other sellers preparing for Prime Day
- Starting May 27th, Partner Teams will be answering your questions directly on this thread
Prepare for Success
Throughout May, we've been sharing educational content on these topics. If you missed any posts, catch up here:
- Week 1: Amazon Ads
- Week 2: Listing Optimization
- Week 3: Returns
💡 Pro Tip
The more specific your question, the better our experts can help. Include details like your product category, current challenge, and what you've already tried.
🔔 Want to be notified when this thread opens? Follow this thread and watch for our announcement on May 20th!
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
29 replies
Seller_uZRTRqpB58Yvt
Hi Team, I’m currently finalizing my inventory and ad budgets for the event. Could you let us know when the exact Prime Day dates will be officially announced, or share a tentative schedule if possible?
Seller_aEuzkAkzfpu6b
亚马逊一个这么大的公司，却像小偷一样，在POD证据面前也能否认自己盗窃，无非是因为这里没有法官，亚马逊这个小偷才能如此藐视证据
Amazon, such a large company, is like a thief. Whether it can deny stealing in the face of POD evidence is simply because there is no judge here, and Amazon, as a thief, can disregard the evidence so much
Seller_5r7M8sHG9t1ti
🎯 Eligibility
- For products that are relatively new to Amazon with a limited review count, what are the minimum eligibility requirements for Prime Day deals (Lightning Deal or Best Deal) in the Electronics / Wearables category?
- If a product doesn't yet meet the standard rating or review threshold, what alternative promotional options are available during Prime Day (e.g., Coupons, Prime Exclusive Discounts)?
- Is there a minimum sales history or sales velocity required for Prime Day deal eligibility in the Electronics / Wearables category?
💰 Revenue Maximization Strategy
- We are a first-time Prime Day seller looking to maximize revenue. What deal type (Lightning Deal vs. Best Deal vs. Prime Exclusive Discount) would you recommend for a high-ticket wearable product?
- What discount depth (e.g., 15%, 20%, 30%) typically drives the best revenue ROI for Electronics bundles on Prime Day?
- For a niche wearable product, should we run Sponsored Products and Sponsored Brands simultaneously, or focus the budget on one campaign type?
- How far in advance should we increase ad bids to build search relevance before Prime Day?
📦 FBA & Inventory
- What is the FBA inventory submission deadline to guarantee stock availability for Prime Day?
- For a high-ticket product ($200–$500 range), how many units should we typically prepare to avoid stockouts?
📄 Listing Optimization
- For products with a limited number of reviews, what listing improvements (A+ Content, images, bullet points) should be prioritized before Prime Day, and what is the content update deadline?
- Are there any Amazon programs (e.g., Vine) that can help increase review count before Prime Day?
Seller_Vr3mYOYwnGMs7
If the products are not eligible for deals, would you recommend price discounts or coupons for better conversion rate?
Seller_q6hL37LYuEpnz
Hello Amazon Team,
We would like advice regarding PPC optimization, listing improvement, and A+ Content for our TUBLA pillows brand.
Our main issue is CPC and bidding. When we increase Top of Search bids, CPC becomes very high. But when we lower bids, impressions and clicks drop significantly.
Could you please guide us on:
- How to reduce CPC while maintaining impressions and clicks?
- Best PPC strategy for Prime Day?
- How to optimize campaigns without overspending?
- How to improve listing, images, titles, and A+ Content for better conversion?
Thank you.
Seller_kExlm9OWFEZQ6
Hello!
Two questions for you:
1) is there any virtual call portion of this event, or is it exclusively answers in the thread?
2) Can you please link the posts from the previous weeks, especially Week 2?
Seller_dY8vCYSlfl1S4
"Event Details
📅 Date: Tuesday, May 27th, 2026 "
Now, it is official that Amazon lives in its own Universe.
Seller_nL1IPeMnWhA5f
Hi @Jameson_AmazonI would love to hear any suggestions or recommendation you can share to help us optimize for buy with Alexa ahead of Prime Day.
Seller_fm3xIZaclgCrK
Prime Day and any sponsored event is BS. Amazon back end algorithm creates boosting and suppressing signals for products based on if they are sole by Amazon Vendors, Chinese factories who supply all Amazon marketplaces globally.
The AI tools they released on the back end are making frankenstein Amazon products, to try and get buyers to buy them, but when the product arrives it's not the product the customers saw. We've seen Amazon AI, hallucinate different thumbnails for products and choose differant products to show in the thumbnail than the main product image.
As a seller in 2026, it's best to let Temu take over Amazon. Chinese factories are selling Temu, Amazon, and now OniOni products and using this research to steal Amazon's data, infastructure, and more. It's sad and my advice is to not do any Amazon promotion and build your business on other platforms that have better back end algorthims, programs, and maintenance structure. Amazon is a joke today, I work with other brick and mortar businesses to move away from Amazon in their sourcing of goods. And Jameson_Amazon, you're an AI bot created to try and wrangle sellers, you need to wake up Jameson_Amazon and stop helping Amazon, and start helping sellers with good products that have organic consumer fit actually sell their products. I'm now bored as a human of Amazon as a market place, "Yawnnnnnnnn."
