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Updates to non-Peak day promotions and deals fees: We intend to apply this approach across all of our promotion and deal capabilities and fees over time. Effective on June 2, 2025, promotional fees outside of Peak Events in the Amazon US store will change as follows:

Best Deals and Lightning Deals receive high-visibility merchandising placements including on deal pages, search results and detail pages. Up-front fees for running these deals will be reduced from $300/$150 per deal respectively, to $70 each per day plus a variable fee of 1.0% of deal sales with a cap for the variable fee at $2,000 per deal. For more information and fee examples, go to Understand deal fees.

Coupon fees will change from $0.60 per unit sold to an up-front fee of $5 per coupon plus 2.5% of coupon sales. For most products sold in our store, this change will result in lower coupon fees per unit sold. For more information and fee examples, go to Coupon fees.