How coupons impact pricing history and eligibility for Prime Exclusive Discounts (PED)
Hi there,
I’d like to confirm how coupons impact pricing history and eligibility for Prime Exclusive Discounts (PED), particularly for major shopping events like Prime Day.
For example, I implemented a 30% discount from March 25 to March 31. But I only intend to offer 20% during Prime Day.
Could you please clarify:
- Does a coupon count toward the lowest price in Amazon’s pricing history?
- Will a prior 30% coupon prevent me from offering a 20% Prime Exclusive Discount on Prime Day?
- How far back does Amazon actually consider the "lowest price"? While the policy mentions 30 days, I’ve seen references to 60 and even 90 days in some categories. Could you clarify whether the window is 30, 60, or 90 days—especially for Prime Day eligibility?
I’d really appreciate any clarification you can provide so I can plan my promotions accordingly.
2 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_fE3vLozAVG0jb,
Regarding coupons counting toward price history - yes, they do. Under "Eligibility criteria for Prime Exclusive Discounts" here, Amazon states that "The lowest price in the last 30 days is the lowest customer bought price for the ASIN in that period including all deals, promotional, and sale prices across all sellers."
About your March 25-31 30% coupon and future 20% PED - this could be tricky. The Prime Day eligibility criteria here specify that "The Prime Exclusive Discounted price must beat the lowest price for the ASIN in the past 30 days." Since your 30% coupon will set a lower price point, you might want to consider adjusting your promotion timing to maintain eligibility for future events.
As for the pricing history window - I can confirm it's consistently 30 days for PED eligibility. The 90-day period you've heard about likely refers to the "Was Price" calculation for coupons, which you can find explained under "Understanding coupon errors" here.
Hope this helps with your promotion planning!
Best regards, Michael
