Dear Handmade Selling Partners,

As part of the reclassification of existing Handmade products from GUILD product types to standard product types, when creating a new listing or editing an existing listing or variation, you will now be required to provide a Product ID or to request a Product ID Exemption.

Product IDs are part of a system of unique identifiers called Global Trade Item Numbers (GTINs). The specific GTIN required varies by category. The requirements of each category, including exceptions and exemptions where available, are summarized in the table on the Product ID (GTIN) requirements by category.

The following are the most common GTINs used to create Amazon catalog pages:

• Universal Product Code (UPC)

• European Article Number (EAN)

• If you tried to add your products via a feed and received a listing error, use Add a product to view the approval requirements for the ASIN that returned the error.

If your product does not have a product ID or GTIN, you can request a GTIN exemption.

GTIN exemption is by product type, so you will only need to submit a GTIN exemption request once per product type. Please note, at this time Handmade uses Guild Product Types but in the future when Handmade migrates to Amazon standard product types, you may have to request an exemption again.

You can learn about requesting a GTIN exemption here.

While listing your product and filling in attributes, select “I do not have a Product ID”. If you do not have a Product ID and receive an error stating “GTIN exemption is required”, select apply now.

You can verify if you have been exempt by reviewing your Applications Dashboard in Seller Central.

ADDITIONAL BEST PRACTICES:

An additional best practice when listing your product is to Select “All Attributes” on the left hand side of the listing experience, to ensure you see all available and required attributes. For example, if you are not viewing “all attributes” you may miss the required attribute “color”.

Warm regards,

The Handmade team