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Report Variation Abuse: A branded ASIN is forcibly merged with unbranded ASINs into the variation group.
Dear Amazon Team, @Michelle_Amazon
I am writing to report that the seller “qinggemaoyiAMZ” has violated Amazon's variation policy, again and again, infringing on my brand rights. Since April 2024, one of my best-selling ASINs has been repeatedly targeted by different sellers who merge unbranded ASINs with my branded ASIN to steal orders. This practice severely misleads customers into thinking they are purchasing my brand product, causing significant harm to both customers and my brand reputation.
Specific details are as follows:
Violation action: The seller “qinggemaoyiAMZ” merges three unbranded ASINs with my branded ASIN as all child products in terms of color, misleading customers to believe that these unbranded products belong to my brand, leading to deceptive purchasing behavior.
Time: The variation usually occurs between 12:00-16:00 GMT-7. To evade detection, the violating seller separates these variations at other times.
Evidence and Complaints:
I provided the screenshot violations in Complaint ID: 15821580931.
However, in Complaint ID: 15829956801, I found that no action was taken to address this issue.
Additionally, in Complaint IDs: 15821259081 and 15821293291, I received a response stating "no violation has been identified." This response was received in less than one minute upon submission. I am afraid that these complaints might not have been reviewed by a human.
The violating seller store link: https://www.amazon.com/sp?ie=UTF8&seller=ATLPNOFGBN9HJ
This kind of abusive practice has severely impacted my brand. I urge the Amazon team to take decisive action to prevent this behavior from recurring, to maintain a fair marketplace, and to protect consumer rights.
Thank you for your attention!
7 replies
Nikki_Amazon
Greetings Tower,
I apologize for the delay in responding to you here at the Seller Forums. Our team of moderators are constantly working to address all inquiries as soon as we can.Thank you for bringing this issue to my attention. I understand the frustration you must be feeling as this seller appears to be repeatedly violating Amazon's variation policy and infringing on your brand rights. This type of deceptive behavior can have a significant impact on your brand and customers.
"I am writing to report that the seller “qinggemaoyiAMZ” has violated Amazon's variation policy, again and again, infringing on my brand rights. "
To better assist you with this matter, I would suggest using the Amazon Report Abuse form. This will allow you to provide detailed information and evidence to support a thorough investigation by the Amazon team.
When filling out the report, please be sure to include the following:
- Up to 10 sample order IDs that you believe are being impacted by this seller's actions
- Any relevant review IDs
- Screenshots of inappropriate or threatening messages from the seller
- The suspected seller account details
- Any other context that could help with the investigation
Providing this level of detail will help the Amazon team understand the full scope of the issue and take appropriate action to address the policy violations and protect your brand.
I know this is a frustrating situation, but I'm hopeful that by following the proper reporting channels, the Amazon team will be able to intervene and put a stop to this abusive practice.
Visit the pages Product Detail Page Rules and Determine Variations for Your Products for more information.
Thank you for contacting us! The forums community and I are committed to assisting you. Feel free to share how we can support you moving forward.
I wish you all the best,
-Nikki
Nikki_Amazon
Hello Tower,
I understand your frustration with the situation you're facing. It's understandable to feel that way when you've followed the proper channels to report a violation, but the issue hasn't been resolved.
While we here in the forums can't directly intervene in specific cases, We can provide some guidance on the right steps to take. As mentioned previously, the proper process is to report listing violations like that through Seller Central or Brand Registry. This ensures your concerns are escalated to the right teams at Amazon who can investigate and take appropriate action.
I wish you all the best Tower! Please let us know if you have additional questions.
-Nikki
Seller_rBtoZwI8NDWqh
Dear Amazon Team,
@Sandy_Amazon @Manny_Amazon @Michelle_Amazon @Rose_Amazon @Sunnie_Amazon @Jim_Amazon @Danika_Amazon
I am a seller who strictly follows all of Amazon's policies, with an account health rating of a perfect 1000. However, when I face malicious actions from other sellers, Amazon fails to protect my rights.
Despite using all the reporting methods provided by Amazon, the issue still needs to be solved. Several sellers continue to merge three unbranded ASINs with my branded ASIN forcibly. Amazon's failure to effectively address this issue allows these violating sellers to infringe upon the rights of compliant sellers recklessly.
Over the past two months, my best-selling product has suffered from a large number of fake negative reviews and forced variant merges by other sellers. Amazon's bureaucratic approach has not effectively resolved these problems, causing significant damage to my business.
Evidence and Complaints ID: 15840635271
Seller_rBtoZwI8NDWqh
@Sandy_Amazon @Manny_Amazon @Michelle_Amazon @Rose_Amazon @Sunnie_Amazon @Jim_Amazon @Danika_Amazon
The manufacturer Bigphase blatantly disregards Amazon's policies by arbitrarily merging its unbranded ASINs with ASINs of other brands. This behavior not only seriously violates Amazon's variation policy but also constitutes indirect trademark infringement. By merging unbranded ASINs with branded ASINs, Bigphase misleads consumers into believing they are purchasing products from a specific brand.
I suggest checking Amazon between 12:00 and 16:00 (GMT-7) to search for "Bigphase." You will find that many products listed under this manufacturer have been merged with the ASINs of popular brands.
Amazon seems to be turning a blind eye to these sellers' violations. Regardless of how many reports are made, these violations continue unchecked.
Important Notes（Variants may not occur every day and may be intended to evade scrutiny）:
Variant merging usually occurs between 12:00-16:00 GMT-7 in a day.
Variant merging usually occurs between 12:00-16:00 GMT-7 in a day.
Variant merging usually occurs between 12:00-16:00 GMT-7 in a day and separates at other times.
Here are the store links related to the manufacturer Bigphase:
https://www.amazon.com/sp?ie=UTF8&seller=AI3LOMOL7K2H6
https://www.amazon.com/sp?ie=UTF8&seller=ATLPNOFGBN9HJ
https://www.amazon.com/sp?ie=UTF8&seller=A2NT6YM77JEBU9
https://www.amazon.com/sp?ie=UTF8&seller=A1JANQJIZDOWY5
https://www.amazon.com/sp?ie=UTF8&seller=A1XSR3HM5WS52J
https://www.amazon.com/sp?ie=UTF8&seller=A3IGGZE60OP1XC
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