Sponsored Products Ads
I am a new seller and will start selling on Amazon soon. I had a few queries which I was hoping you will help me answer
1. Can I run sponsored product ads as soon as I am listed or I need to wait before I run the ads?
2. The product needs to be eligible for featured offer before sponsored product can be run. How much time does it take for the product to be eligible for featured offer?
3. Sponsored product can be run without brand registry but sponsored brand and display need brand registry, correct?
2 replies
Seller_CW0P5hgbsiqWX
The Answers:
1A. Never buy any advertising until you have test sold your product using FBM for at least a month. that way you will have a base line of sales to assess the advertising you purchase. Remember, Amazon's goal is offer you all the add-ons that will eat your profit, BEFORE you actually know what you are doing.
1B. You will need a Pro Account to purchase advertising.
2A. No. You have no control over the Featured Offer. It is based on your selling experience over time.
2B. The Featured Offer is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the Featured Offer, they seem to forget, another seller is happy with that loss, because it is their gain.
3. Sponsored Products and Brand Registry have no relationship between the two.
Tatiana_Amazon
Hi @Seller_VJHX4DGdw0v70,
@Seller_CW0P5hgbsiqWX already provided some answers to each of your questions so I wanted to add to those with some resources that might help:
Advertising can be a helpful tool in assisting the launch of new products, but first you want to be sure your products are ready for advertising. This means ensuring your products are discoverable and your product pages are in perfect condition. The two link below have great best practices and information to help ensure your products are ready for ads:
- Ads Academy: Are your products ready for advertising?
- Ads Guide: Launching new products and ASINs with Amazon Ads
This is correct and being designated as the featured offer can depend on several different aspects. I would suggest reading through the help pages below for more information about how to become the featured offer:
Again, this is correct. You do not need to be Brand Registered in order to run Amazon Ads. However, as SELLC pointed out, you do need a professional selling account. Be sure to read thoroughly read through the eligibility requirements for Sponsored Products.
Let me know if you have any follow up questions!
Tatiana
