This update is helpful. Thank you.

However, there’s still a major gap that makes the Image Manager tool far less useful for Brand Registered owners. When Amazon decides that “Live image is selected from another selling partner,” Seller Support will not disclose who that other partner actually is.

This creates a dead end for legitimate brand owners. For example:

• The brand’s official merchant account (verified and listed in Brand Registry) uploads fully localised Japanese images using the Country-Specific Upload tool.

• Those images meet all compliance standards and are intended for the Japanese marketplace.

• Yet Amazon decides to display English (global) images instead, stating that another selling partner’s images were chosen.

• Seller Support then confirms that the other seller is “also a Brand Owner” and advises us to “contact them,” but refuses to disclose who that seller is.

This is unworkable. How can Brand Owners coordinate or correct catalogue content when Amazon won’t identify which “other” Brand Registered account has publishing priority?

Further, showing English images on the Japanese marketplace is not a “better customer experience.” It’s confusing for customers and undermines localisation efforts by legitimate brand owners.

This needs to be addressed:

If Amazon wants Brand Registered owners to manage catalogue content responsibly, there must be transparency around who else has Brand Representative access and why their content is overriding ours.