Use generative artificial intelligence to automate product listing creation
In the coming weeks, Amazon will roll out generative artificial intelligence capabilities that will allow you to create high-quality product listings that are automatically tailored to Amazon’s store based on your direct-to-consumer website.
Already, more than 100,000 of you have used one or more of our new generative AI tools since we announced them last fall. These tools allow you to create product titles, descriptions, and other product details from product images, or just a few descriptive words. As we expand our generative AI features, you’ll have access to features that use listings from your website to create a listing for Amazon’s store with the details that customers want.
Our generative AI tools are constantly learning and evolving, and we’re actively developing powerful new capabilities to make generated listings more effective and make it even easier for you to list products.
For more information on how to list your products using generative AI, go to List Your Products.
For more information about Amazon’s generative AI developments, go to About Amazon
34 replies
Seller_BKiMRa98G1c8X
Best for Chinese sellers with limited language skills.
And the JUNK it presents on a listing has sales dropping as AI looks for key words to make a 'sentence' and your buyers skim that and move on - there is NO context as there is with a buyers full review (not the scamming VINE reviews as they are worthless in most cases - full of fluff so they get more stuff for free)
Seller_keSnEDesLFVwv
I'm sure that the Amazon AI will exhibit the same skills as the Amazon employees.
Seller_r9wMm8LrE5iKj
Will this generate word-salad titles that help sales, or clear titles that help buyers, i.e. what goals is the LLM trained on? I can see a horrid feedback loop here of titles that drive search results driving sales driving titles.
Does the AI have the same guardrails as the ruleset for selling on the site (unlikely, as the docs don't align with reality)? As law? What will prevent the AI from using brand names from similar listings? Will people be able to keyword stuff with registered brand names still? (why was that ever permitted??)
This totally sounds like another half-thought-through C-suite initiative followed by bonuses, high-fives and seller pain points.
Seller_iobipI6xASRkh
Is this feature going to follow Amazon's compliance rules?
AI so far has no concept of category rules on words you cannot use, but if this starts to be built in then it will be useful. Until then, anyone who uses it risks their listing being yanked and account at risk. Has this been fixed?
Seller_OChH0VD9utdxq
Can we get a seller badge for not being AI generated?
"AI free listing"
"US Manufacturer"
"Not from China"
So many great opportunities for badges.
Seller_tAfXR7sVBEoZS
We all know how "good" the AI Amazon uses it. Look at Seller Support and the bad summaries of AI reviews that see a negative work and call it negative but it is actually positive.
Seller_2LQMd7u0WyTlL
A system that moves e-commerce even further from reality into a virtual world where the actual product or (gasp!) knowledge, traditional merchant skills, and the ability to coherently write in English, doesn't matter at all anymore.
Seller_keSnEDesLFVwv
Is this separated into ESL and native English speaking groups?
If not, your data is worthless.
Amazon has so many Chinese sellers who are semi-literate in English that even a primitive AI could probably write better content.
But writing better content than the average English speaking seller is a much higher bar.
In other words: Native English speakers > Amazon AI > native Chinese speakers.
Seller_JjUDpBqqxKYrC
i couldn't even figure how to use it to even try
