We’ve released our 2024 Ultimate Brand Guide
We've released our Ultimate Brand Guide for 2024 with new programs, features, and strategies for brand owners.
Find out how you can leverage brand programs to help grow your brand awareness, improve your consideration, increase your conversion rate, build your brand loyalty, and protect your brand.
The guide includes:
- A table that helps you merge your business objectives and the Build Your Brand page for a holistic approach to brand building.
- An overview of brand programs, how they work, eligibility criteria, links to the program, and educational resources.
- Case studies with inspiration help your own brand succeed.
- Additional resources, guides, and videos.
To download the guide, go to 2024 Ultimate Brand Guide
We’ve released our 2024 Ultimate Brand Guide
We've released our Ultimate Brand Guide for 2024 with new programs, features, and strategies for brand owners.
Find out how you can leverage brand programs to help grow your brand awareness, improve your consideration, increase your conversion rate, build your brand loyalty, and protect your brand.
The guide includes:
- A table that helps you merge your business objectives and the Build Your Brand page for a holistic approach to brand building.
- An overview of brand programs, how they work, eligibility criteria, links to the program, and educational resources.
- Case studies with inspiration help your own brand succeed.
- Additional resources, guides, and videos.
To download the guide, go to 2024 Ultimate Brand Guide
2 replies
Seller_tzb0Adb4whsRu
A brand can't succeed if Amazon allows just anyone to sell the brand without the brand owner's permission.
We have multiple sellers selling our brand/products without our permission/LOA and their feedback scores and reviews are way below our standards, but yet Amazon & Brand Registry doesn't protect brand owners anymore.
We hope Amazon will give brand owner's more control on who is allowed to sell their products so we CAN grow our business without the worry of other sellers reviews & feedback scores ruining the brand.
Seller_r9wMm8LrE5iKj
You cannot simultaneously announce you are removing brands from product titles because that detail is not important to buyers, and promote the promotion of brands on Amazon.
I haven't read the guide, but let me guess: it suggests paying for ads, paying for FBA, and paying for Amazon shipping/delivery (without mentioning that Amazon will promote its own products (at no cost) over yours, that FBA will come with a ton of hidden costs both explicit and implicit, and that Amazon will not support shipping claims even though they are the shipper of record). "Protections" consist entirely of (eventually) ensuring that other sellers don't use your (R)'d logo, while allowing every other kind of knockoff -- including Amazon requesting documentation then stealing your supplier and the buy box.
It's gotten so bad on this platform that I can't help but feel that every "positive" announcement is nothing more than a third (as pronounced by an Irishman) in wrapping paper.
