Hey Sellers!

The Brand Referral Bonus helps you improve your advertising return by giving you an opportunity to earn an extra bonus on top of sales!

What is the Brand Referral Bonus program?

The Brand Referral Bonus program gives brands an opportunity to earn a bonus from non-Amazon marketing efforts and improve their advertising efficiency. For more information about the program, go to Brand Referral Bonus.

Why should I participate?

The Brand Referral Bonus program credits Brands a % of sales from traffic you have driven to Amazon. The program helps you advertise efficiently by receiving the same bonus for customer purchases of additional products from the Brand up to 14 days after clicking on the ad. The program also helps you accelerate growth by improving the efficiency of your non-Amazon marketing efforts that drive referral traffic to Amazon.

Who is eligible to join the Brand Referral Bonus program?

All selling partners with a Brand Representative role assigned to a registered brand in Brand Registry selling in Amazon’s US store are eligible to enroll. If you sell on Amazon but have not registered your brand yet, go to Brand Benefit Eligibility to enroll your brand in Amazon Brand Registry through the Brand Self Service Identification program.

How do I get started?

1. Register for the Brand Referral Bonus program.
2. Enroll in Amazon Attribution if you are not already enrolled.
3. Create tags for your promoted products using Amazon Attribution. All traffic must have an Amazon Attribution tag in order to qualify for the bonus.
4. Launch your advertising effort.

Check out our Brand Referral Bonus help page and drop any questions you have down below!