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Get the Consumer Search Trends & Insights Report: 2024 Year in Review
Using search data from the Product Opportunity Explorer, the Consumer Search Trends & Insights report gives you visibility into top search terms and trends so that you can get a better understanding of what customers were looking for — and what they purchased — over the past year.
Whether you're analyzing the market shifts of 2024 or looking to develop new products to take advantage of emerging opportunities, this report gives you both high-level insights and the ability to go deeper on specific trends, including:
- Top search terms and trends in consumer demand by category, including niche drivers such as Fabric Decorating Accessories where searches related to ‘tie dye kits’ increased by 526% in 2024.
- Emerging subcategories showing untapped market potential, such as Home Decor Accents which had 762% growth.
- High-growth opportunities based on new products successfully launched throughout 2024, such as categories like Electronics (+31%) and Health & Household (+28%).
To download the full report, go to the Consumer Search Trends Report.
2 replies
Seller_ksytOGx2wKMw1
Patio, Lawn & Garden
Product Innovation: Focus on eco-friendly products like sustainable pesticides and composting tools to meet the growing demand for environmentally friendly options.
Seasonal Marketing: Analyze seasonal sales spikes. For example, promote grills before summer and outdoor Christmas decorations before the holiday season.
Content Marketing: Utilize social media to share DIY garden projects, maintenance tips and other content to attract customers and increase brand awareness.
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