Product detail page enhancements for Brand owners now available
We’re beta testing enhancements to our product detail page to help increase your brand awareness and selling opportunities ahead of peak season.
From now until January 2023, customers who view the desktop version of certain product detail pages will see a new widget with “Other popular products from this brand”. This widget will appear for brands that use Amazon Attribution to measure their non-Amazon marketing to their product detail pages via Google Search Ads.
Participation is automatic for all brands enrolled in the Brand Referral Bonus program.
Brands earn an average of 10% back, in the form of credit, from sales driven by their non-Amazon marketing with Brand Referral Bonus. Learn how brands Lumineux, Honest Paws and Spigen are optimizing their non-Amazon marketing.
Get started with Brand Referral Bonus.
6 replies
Seller_EtyfgCNlIg8g2
This is great news. Looking forward to seeing the results.
Seller_oEw5wUNHgJxxP
Well oddly, we are not doing the brand referral bonus, however, we did see this morning the “widget” show up on one of our listings, one of your catalog pages.
Popular Items From (Our Brand) with our brand logo on the left top side and four boxes to our brand storefront.
It is outlined by a very blocky black box, not a good graphic design, but fine with us. 
It picked some ok products four of them, some we sell not often, some are our best sellers
It is below our bullets and above our description (We have not yet done A+/EBC for this product yet.)
It is above the crap (can you say crap in the new forum rules?) like sponsored products, 4+ and higher, etc., etc.
The reason we clicked on the catalog page was we just sent in (End of September) some Halloween items for FBA we launched last year. Amazon is indicating they will be available for delivery November 9th. 
I guess that works out fine, they are halloween countdown boards, they will be great for 2023. < s >
Seller_mm2969iGbpmeW
So in order to receive this benefit, you have to be part of the brand referral bonus. In order to be part of the brand referral bonus, you have to register and provide detailed SKU level data on your advertising (and put a SKU specific code embedded in each ad). And you have to advertise through the ad sources they allow.
To me this sounds like an expansion of using seller data to determine which items Amazon sells itself.
After a couple of years, Amazon will have enough data to minutely understand where, how, and when to drive buyers to their own products, courtesy of us sellers. I am not doing the brand referral bonus program because I am building a legacy/business that I want to live far longer than me. Getting back 10% now in exchange for sure business death within a decade does not a legacy business create!
Seller_T9kM09IWecfG3
I would be awesome if you could show us by example where this shows on the detail page, maybe a screenshote of Lumineux, Honest Paws or Spigen.?
Seller_cy9errRioq6yi
Do something for the troops in the trenches please.
Product detail page enhancements for Brand owners now available
We’re beta testing enhancements to our product detail page to help increase your brand awareness and selling opportunities ahead of peak season.
From now until January 2023, customers who view the desktop version of certain product detail pages will see a new widget with “Other popular products from this brand”. This widget will appear for brands that use Amazon Attribution to measure their non-Amazon marketing to their product detail pages via Google Search Ads.
Participation is automatic for all brands enrolled in the Brand Referral Bonus program.
Brands earn an average of 10% back, in the form of credit, from sales driven by their non-Amazon marketing with Brand Referral Bonus. Learn how brands Lumineux, Honest Paws and Spigen are optimizing their non-Amazon marketing.
Get started with Brand Referral Bonus.
Product detail page enhancements for Brand owners now available
We’re beta testing enhancements to our product detail page to help increase your brand awareness and selling opportunities ahead of peak season.
From now until January 2023, customers who view the desktop version of certain product detail pages will see a new widget with “Other popular products from this brand”. This widget will appear for brands that use Amazon Attribution to measure their non-Amazon marketing to their product detail pages via Google Search Ads.
Participation is automatic for all brands enrolled in the Brand Referral Bonus program.
Brands earn an average of 10% back, in the form of credit, from sales driven by their non-Amazon marketing with Brand Referral Bonus. Learn how brands Lumineux, Honest Paws and Spigen are optimizing their non-Amazon marketing.
Get started with Brand Referral Bonus.
6 replies
6 replies
Seller_EtyfgCNlIg8g2
This is great news. Looking forward to seeing the results.
Seller_oEw5wUNHgJxxP
Well oddly, we are not doing the brand referral bonus, however, we did see this morning the “widget” show up on one of our listings, one of your catalog pages.
Popular Items From (Our Brand) with our brand logo on the left top side and four boxes to our brand storefront.
It is outlined by a very blocky black box, not a good graphic design, but fine with us.
It picked some ok products four of them, some we sell not often, some are our best sellers
It is below our bullets and above our description (We have not yet done A+/EBC for this product yet.)
It is above the crap (can you say crap in the new forum rules?) like sponsored products, 4+ and higher, etc., etc.
The reason we clicked on the catalog page was we just sent in (End of September) some Halloween items for FBA we launched last year. Amazon is indicating they will be available for delivery November 9th.
I guess that works out fine, they are halloween countdown boards, they will be great for 2023. < s >
Seller_mm2969iGbpmeW
So in order to receive this benefit, you have to be part of the brand referral bonus. In order to be part of the brand referral bonus, you have to register and provide detailed SKU level data on your advertising (and put a SKU specific code embedded in each ad). And you have to advertise through the ad sources they allow.
To me this sounds like an expansion of using seller data to determine which items Amazon sells itself.
After a couple of years, Amazon will have enough data to minutely understand where, how, and when to drive buyers to their own products, courtesy of us sellers. I am not doing the brand referral bonus program because I am building a legacy/business that I want to live far longer than me. Getting back 10% now in exchange for sure business death within a decade does not a legacy business create!
Seller_T9kM09IWecfG3
I would be awesome if you could show us by example where this shows on the detail page, maybe a screenshote of Lumineux, Honest Paws or Spigen.?
Seller_cy9errRioq6yi
Do something for the troops in the trenches please.
Seller_EtyfgCNlIg8g2
This is great news. Looking forward to seeing the results.
Seller_EtyfgCNlIg8g2
This is great news. Looking forward to seeing the results.
Seller_oEw5wUNHgJxxP
Well oddly, we are not doing the brand referral bonus, however, we did see this morning the “widget” show up on one of our listings, one of your catalog pages.
Popular Items From (Our Brand) with our brand logo on the left top side and four boxes to our brand storefront.
It is outlined by a very blocky black box, not a good graphic design, but fine with us.
It picked some ok products four of them, some we sell not often, some are our best sellers
It is below our bullets and above our description (We have not yet done A+/EBC for this product yet.)
It is above the crap (can you say crap in the new forum rules?) like sponsored products, 4+ and higher, etc., etc.
The reason we clicked on the catalog page was we just sent in (End of September) some Halloween items for FBA we launched last year. Amazon is indicating they will be available for delivery November 9th.
I guess that works out fine, they are halloween countdown boards, they will be great for 2023. < s >
Seller_oEw5wUNHgJxxP
Well oddly, we are not doing the brand referral bonus, however, we did see this morning the “widget” show up on one of our listings, one of your catalog pages.
Popular Items From (Our Brand) with our brand logo on the left top side and four boxes to our brand storefront.
It is outlined by a very blocky black box, not a good graphic design, but fine with us.
It picked some ok products four of them, some we sell not often, some are our best sellers
It is below our bullets and above our description (We have not yet done A+/EBC for this product yet.)
It is above the crap (can you say crap in the new forum rules?) like sponsored products, 4+ and higher, etc., etc.
The reason we clicked on the catalog page was we just sent in (End of September) some Halloween items for FBA we launched last year. Amazon is indicating they will be available for delivery November 9th.
I guess that works out fine, they are halloween countdown boards, they will be great for 2023. < s >
Seller_mm2969iGbpmeW
So in order to receive this benefit, you have to be part of the brand referral bonus. In order to be part of the brand referral bonus, you have to register and provide detailed SKU level data on your advertising (and put a SKU specific code embedded in each ad). And you have to advertise through the ad sources they allow.
To me this sounds like an expansion of using seller data to determine which items Amazon sells itself.
After a couple of years, Amazon will have enough data to minutely understand where, how, and when to drive buyers to their own products, courtesy of us sellers. I am not doing the brand referral bonus program because I am building a legacy/business that I want to live far longer than me. Getting back 10% now in exchange for sure business death within a decade does not a legacy business create!
Seller_mm2969iGbpmeW
So in order to receive this benefit, you have to be part of the brand referral bonus. In order to be part of the brand referral bonus, you have to register and provide detailed SKU level data on your advertising (and put a SKU specific code embedded in each ad). And you have to advertise through the ad sources they allow.
To me this sounds like an expansion of using seller data to determine which items Amazon sells itself.
After a couple of years, Amazon will have enough data to minutely understand where, how, and when to drive buyers to their own products, courtesy of us sellers. I am not doing the brand referral bonus program because I am building a legacy/business that I want to live far longer than me. Getting back 10% now in exchange for sure business death within a decade does not a legacy business create!
Seller_T9kM09IWecfG3
I would be awesome if you could show us by example where this shows on the detail page, maybe a screenshote of Lumineux, Honest Paws or Spigen.?
Seller_T9kM09IWecfG3
I would be awesome if you could show us by example where this shows on the detail page, maybe a screenshote of Lumineux, Honest Paws or Spigen.?
Seller_cy9errRioq6yi
Do something for the troops in the trenches please.
Seller_cy9errRioq6yi
Do something for the troops in the trenches please.
